Mumbai: Tata Play, India’s content distribution platform, has partnered with Spotify to offer its subscribers complimentary access to Spotify Premium Standard for four months. The initiative expands Tata Play’s entertainment ecosystem by bringing Spotify’s audio streaming service to subscribers through Tata Play Binge and the Tata Play Mobile App.
The offer is available to Tata Play Binge subscribers from today, with a subsequent rollout planned on the Tata Play Mobile App. New Spotify Premium users can avail themselves of a four-month complimentary trial at no additional cost.
Spotify Premium Standard offers subscribers an ad-free listening experience, high-quality audio of up to 320kbps, offline access to tracks, albums and playlists, unlimited skips, and access to more than 100 million songs and over 7 million podcast titles across compatible devices.
By adding Spotify to its entertainment portfolio, Tata Play aims to give subscribers greater choice while complementing its existing television and OTT aggregation services.
Commenting on the partnership, Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, said, “This partnership brings together Tata Play’s strong household reach and Spotify’s world-class audio platform to create greater value for consumers. By combining our strengths, we are making it easier for customers across India to access a richer and more personalized audio entertainment experience, while enabling both brands to expand their reach and engagement.”
Rami Jamal, Partnerships Head, Spotify, South Asia Middle East and Africa, said, “Everyone deserves to hear their favourite music the way it’s meant to sound – no ads, no interruptions, just high-quality audio and a listening experience built around how you listen. Partnering with Tata Play brings Spotify Premium to millions of households already passionate about entertainment, and we couldn’t be more excited to welcome them in.”
Subscribers can redeem the offer using a promotional code through Tata Play’s platforms. Once activated, Spotify Premium Standard can be accessed across compatible devices, providing an expanded audio entertainment experience at no additional cost for the four-month offer period.
