New Delhi: Team Pumpkin, a full-service integrated marketing agency, has secured the social media mandate for Lavie Sport, the functional bags label focused on everyday movement.
The mandate comes as Lavie Sport looks to strengthen its digital presence and build a distinctive identity among consumers who prioritise functionality and utility. The brand offers bags designed for people who are constantly on the move, with a focus on sleek designs and practical features.
As part of the mandate, Team Pumpkin will lead the brand’s social media management, developing content that highlights Lavie Sport’s functional design language and everyday utility. The agency will also work towards building a consistent and recognisable presence for the brand across digital platforms, targeting audiences across work, travel and everyday movement.
Speaking on the partnership, Ayush Tainwala, CEO, Lavie, said, “Our products are made for people who are constantly on the go, and we wanted to build our digital presence on that. Team Pumpkin understood that brief, and we’re looking forward to seeing that translate into content that speaks directly to our audience.”
Swati Nathani, Co-founder, Team Pumpkin, said, “Lavie Sport has a clear, non-nonsense identity, as it’s built for people who need their gear to work as hard as they do. That gives us a lot to play with creatively, and we’re keen to build a digital presence that’s as sharp and functional as the products themselves.”
The partnership will focus on translating Lavie Sport’s product proposition into a digital-first content strategy while strengthening its engagement with consumers seeking functional gear for their active, on-the-go lifestyles
