Chennai: The Hindu Group, India’s most trusted media house, has announced a partnership between Vijayavani and its publication The Hindu.
Through this, both brands will cover 26% of the newspaper reading population in Karnataka. Paving the way to reach the unreached corners and speak to readers from all parts of Karnataka with the immense reach of Vijayavani and The Hindu in the State.
Together, Vijayavani and The Hindu will offer an incremental readership of 18 lakhs over and above the leading combination in the market, ensuring advertisers and readers a wholesome and diverse journey than ever before.
Speaking on this partnership, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said,“This collaboration with Vijayavani is the start of yet another exciting era in the history of both publications. At The Hindu, we are always striving towards giving our readers and advertisers the very best and Vijayavani shares the same passion, this has been the driving force from the start and we are extremely delighted to work with them. We are confident this partnership will successfully deliver its goals and look forward to a long-standing relationship.”
Anand Sankeshwar, Managing Director, Vijayavani, said, “It gives us immense pride to announce the beginning of two reputed media houses,Vijayavani and The Hindu, joining hands together in the Indian media industry. We look forward to this partnership delivering the best to our readers and we are sure this will set newer goals that we strive to achieve for further success.”