Mumbai: Gracenote, the content intelligence business unit of Nielsen, and Tubi Media Group, a division of Fox Corporation, have announced a new agreement aimed at enhancing content discovery and advertising capabilities across Tubi Media Group properties, including Tubi and FOX One.
Under the agreement, Tubi Media Group will leverage Gracenote’s content intelligence infrastructure, which includes unique identifiers, human-verified programme metadata, rich imagery and standardised taxonomy. The capabilities are expected to support improved content search and discovery, including more relevant recommendations and timely responses to natural-language queries.
The partnership will also see Tubi Media Group test Gracenote IDs in programmatic bid streams, with the aim of enabling more contextually relevant advertising and creating additional value for advertisers across its streaming portfolio.
“Gracenote has been a valued partner, and this renewal underscores our commitment to innovation for both consumers and for advertisers across our streaming portfolio,” said Paul Cheesbrough, CEO of Tubi Media Group. “As Tubi and FOX One continue to scale, we are excited about the future we’re building.”
“Tubi Media Group’s market leading streaming portfolio, combined with Gracenote’s gold-standard content intelligence, make a powerful pairing,” said Jared Grusd, CEO of Gracenote. “As the market embraces data and technology to maximize value for viewers and partners alike, Gracenote’s curated and human-verified data provides an essential foundation — a definitive source of truth for entertainment experiences that keep consumers engaged.”
