Mumbai: TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed independent creative solutions and brand strategy agency The Minimalist as its integrated digital agency, as the company looks to strengthen its digital presence and deepen engagement with India’s growing community of vehicle owners.
Under the mandate, The Minimalist will handle brand strategy, creative and content development, social media management and performance marketing for TyresNmore. The agency will also work on strengthening the brand’s presence across digital and on-ground consumer touchpoints.
TyresNmore offers products and services across tyres, batteries, alloy wheels and doorstep automotive services, catering to a wide range of vehicle owners, from first-time customers to automobile enthusiasts. Through the new partnership, The Minimalist will seek to build a more distinctive brand voice around driving culture, practical automotive knowledge and the everyday relationship consumers have with their vehicles.
“TyresNmore has built strong credibility by addressing real and recurring needs for vehicle owners. Our role is to translate that trust into a distinctive and relevant brand voice across every customer touchpoint. We look forward to combining strategic thinking, creative storytelling and performance marketing to help the brand deepen its relationship with India’s vehicle-owning community,” said Sahil Vaidya, Co-founder, The Minimalist.
The partnership comes as automotive retail increasingly moves beyond product-led transactions towards more digitally enabled and customer-centric experiences. TyresNmore said the mandate will focus on building brand salience, customer engagement and consideration across relevant consumer touchpoints.
“The future of automotive retail is not only about offering the right products, but also about improving the experience around them. From tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for the customer. In The Minimalist, we found a partner that understands this larger journey and can bring together strategic thinking, creativity and performance to support what we are building,” said Manoj Reddy, Chief Growth Officer, TyresNmore.
The account will be managed through an integrated approach spanning brand, content, social media and performance marketing. For The Minimalist, the mandate adds to its presence in the automotive sector and expands its portfolio of integrated brand and digital assignments.
