New Delhi: Vertex Group, a Times Square-headquartered multinational technology company, has appointed Tanya Singh as Vice President, Marketing & Communications, as the group marks 10 years of operations and sets its sights on nearly tripling its revenue to Rs 1,000 crore by 2028.
The appointment comes as Vertex Group enters its next phase of expansion under its ‘Vertex 2.0’ vision. The company has completed two acquisitions over the past year and is currently pursuing two more deals, while expanding its presence across technology, learning and enterprise services.
In her new role, Singh will lead the group’s global marketing, communications and brand strategy. She will also work towards creating a unified brand narrative across Vertex Group’s eight existing business verticals and two upcoming divisions, while supporting growth across both established and emerging markets.
Singh brings more than a decade of international experience across the US, UK, APAC and GCC markets. Her career includes work on marketing and thought leadership initiatives, including Cannes-winning campaigns, as well as brand refreshes, spin-offs and corporate communications programmes.
Before joining Vertex Group, Singh served as AVP, Marketing & Communications at Doceree, where she led global marketing and communications for AI-powered healthcare marketing products and executive positioning across the US and other international markets.
She has previously held roles at Adfactors PR, MSLGROUP India, part of Publicis Groupe, and Avian WE, where she worked on brand campaigns, complex communications mandates and crisis communications for global B2B and consumer brands.
Gagan Arora, Founder & President, Vertex Group, said, “Our first decade built a strong, profitable global business. Our second will multiply it. We are targeting Rs 1,000 crore by 2028, nearly three times where we stand today, powered by expansion into new geographies and the growth of our verticals across technology, learning, and enterprise services. As we scale, one brand story must connect everything we do, and that is exactly why we have brought in Tanya. Her depth in brand strategy and international marketing makes her the right leader to weave our verticals into a single, powerful Vertex narrative and take it to clients, partners, and talent worldwide.”
Tanya Singh, VP-Marketing & Communications, said, “Joining Vertex Group as it completes 10 years is both an honour and a responsibility. I have followed the brand for the past six years, and I am thrilled to finally become a part of its growth journey. What excites me most is the company’s Rs 100 crore investment in AI. Having spent years managing and marketing AI tools for both individuals and enterprises, I know how powerful that commitment becomes when matched with the right narrative.”
“I will also be leading a soon-to-be-unveiled AI-led intelligence initiative that will turn everyday customer interactions into actionable insight for enterprises, helping them eliminate avoidable contacts, plug cost leakages, and elevate customer experience. Alongside this, my focus will be on building a unified, future-facing brand and shaping experiences for both partner brands and internal stakeholders that deepen trust, drive engagement, and support Vertex’s growth across geographies,” she adds.
As Vertex Group moves towards a 5,000-employee milestone, Singh will also oversee internal communications initiatives aimed at strengthening employee engagement and alignment with the group’s broader growth strategy.
The company currently operates across the US, UK, Philippines, UAE, Nepal, India and Africa, with expansion planned in Canada, Australia and New Zealand, and Saudi Arabia.
With eight business verticals, two upcoming divisions and an active acquisition pipeline, Vertex Group is also investing Rs 100 crore in proprietary AI solutions. The company aims to use these technologies to automate workflows, improve operational precision and enable data-driven decision-making as it scales its technology-led outsourcing and enterprise solutions business.
