Mumbai: Global advertising technology company VoiseTech is stepping up its focus on India, identifying the country as a key growth market as artificial intelligence (AI), programmatic advertising and changing media consumption patterns reshape the digital advertising ecosystem.
The company, which already has a presence in India, plans to deepen its engagement with brands, agencies and publishers across the country as advertisers increasingly seek greater transparency, efficiency and measurable outcomes from their technology investments.
Founded in 2023, VoiseTech operates across markets including the US, UK, UAE and India. AdTech is among its key verticals, with the company working across the digital advertising ecosystem with publishers, agencies and brands.
Its technology portfolio spans ad serving, supply-side platforms (SSPs), pre-bid technology, audience intelligence, agentic AI, creative solutions and programmatic media, covering capabilities across both the demand and supply sides of digital advertising.
Sabarish Pillai, Founder & CEO, VoiseTech, said, “India is an important market for us, not just because of its scale, but because of how quickly the advertising ecosystem here is evolving. Brands, agencies and publishers are becoming far more sophisticated in the way they look at technology, data, transparency and outcomes. Having worked across global markets, we have seen how some of these shifts are playing out and what technology can do differently. At the same time, India has its own dynamics, and we are building for what the market requires. We have been present in India, but the focus now is on-going deeper: building stronger relationships and bringing our global experience and capabilities to the market in a way that is relevant for India.”
As part of its increased focus on the Indian market, VoiseTech recently hosted an industry evening at The Leela Ambience, Gurugram, bringing together senior professionals from the brand, agency and marketing ecosystem.
Discussions at the event covered the growing role of AI in advertising, the evolution of programmatic media, cleaner supply paths and changing consumer behaviour. The engagement also reflected the company’s intent to build closer relationships with stakeholders across India’s advertising, marketing and media ecosystem.
VoiseTech’s technology stack spans programmatic media, audience intelligence, AI-led planning, ad serving and publisher monetisation, providing solutions across both demand- and supply-side requirements.
As the Indian advertising market moves towards greater automation and data-led decision-making, the company plans to bring more of these capabilities to brands, agencies and publishers in the country.
Going forward, VoiseTech will focus on strengthening industry relationships, expanding the adoption of its technology solutions and leveraging its experience across global markets to address the evolving requirements of India’s advertising ecosystem.
