Bengaluru: Wippi, a children’s technology company focused on screen-free conversational experiences, has launched #MyFirstFriend, a new campaign celebrating the bond between siblings ahead of Raksha Bandhan.
The campaign is built around the idea that siblings are often children’s first friends and playmates, sharing early memories, playful disagreements and everyday moments that shape their relationship. Through #MyFirstFriend, Wippi seeks to capture the warmth and humour associated with siblinghood while positioning its product as a screen-free gifting option for Rakhi.
The campaign film features two young siblings engaging in playful banter, from trying to get each other’s attention to making each other laugh and competing to be the favourite. The narrative highlights the familiar interactions that form part of growing up with a sibling.
Speaking about the campaign, Siddhartha Jain, Co-Founder and Chief Executive Officer, Wippi, said, “Siblings have a very special place in childhood. They are often our first friends, our first playmates, and the people we grow up alongside. With #MyFirstFriend, we wanted to capture that relationship in a way that feels simple, playful, and familiar. The little moments between siblings often become some of the memories we carry with us, and Rakhi is a wonderful occasion to celebrate that bond.”
Wippi’s offering combines purpose-built hardware, voice AI, character cards, illustrated storybooks and Wippi Radio to create screen-free, conversational experiences for children. The platform allows children to interact with characters, ask questions, make choices and influence how stories unfold.
The campaign comes after Wippi’s recent $1.2 million seed funding round, led by 12 Flags, with participation from Warmup Ventures, Ventana Ventures and Ruvento Ventures. The company plans to use the funding towards product innovation, AI and engineering capabilities, manufacturing, and expanding its characters and content.
As part of the Rakhi campaign, Wippi is offering a 20% discount from August 21 to 28, reducing the product price from ₹8,199 to ₹6,499. The product is available through Wippi’s website, Amazon and Flipkart.
