Mumbai: Yash Raj Films (YRF) has promoted Hemant Kundnani to Head of Marketing from his current role as Senior General Manager – Communications. In his new role, Kundnani will report to Akshaye Widhani, Chief Executive Officer, Yash Raj Films.
Kundnani will lead YRF’s marketing strategy across its film and entertainment verticals as the studio continues to expand and evolve its businesses across India and international markets.
Kundnani brings over 15 years of experience across digital strategy, content marketing and strategic alliances within the marketing and entertainment sectors. He has been with YRF for nearly five years, during which he has been involved in shaping communications for the studio and its diverse businesses while navigating the changing media, digital and entertainment landscape.
Commenting on the appointment, Akshaye Widhani, CEO, Yash Raj Films, says, “Hemant has grown significantly during his time at YRF and has consistently demonstrated a strong understanding of the entertainment business, audiences and the changing marketing landscape. His experience across marketing, digital, analytics, partnerships and communications gives him a valuable and holistic perspective on how entertainment brands are built today. As we continue to grow and evolve our businesses, I am confident that Hemant will bring a strategic, integrated and audience-first approach to our marketing efforts.”
Prior to joining YRF, Kundnani held leadership positions at The Walt Disney Company across Fox Star Studios, Disney Interactive and UTV. His experience spans marketing, communications, digital, analytics and partnerships across the entertainment ecosystem.
