Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has appointed Ashish Mishra as Chief Marketing Officer as part of its efforts to strengthen its marketing capabilities, deepen consumer engagement and build a future-ready organisation.
In his new role, Mishra will be based at the company’s headquarters in Mumbai and report to Punit Goenka, Chief Executive Officer, ‘Z’. He will lead the marketing and brand agenda across the network, focusing on strengthening consumer propositions and driving marketing campaigns across the company’s businesses. He will also undertake strategic and special projects at the network level and work with the leadership team to identify opportunities supporting the company’s long-term growth ambitions.
Mishra brings over two decades of experience across brand strategy, consumer marketing, business growth, digital transformation and go-to-market leadership across industries and geographies. Prior to joining ‘Z’, he served as Chief Marketing Officer at ACKO, where he led marketing, brand-building initiatives, customer acquisition and growth strategy. His work at ACKO received industry recognition, including accolades at Cannes Lions and the Effies.
Before ACKO, Mishra spent nearly 14 years with HSBC, where he held leadership roles across India, Dubai and London. His responsibilities included product marketing and regional marketing across markets such as the UAE, Oman, Egypt, Bahrain and Qatar, covering brand, cards, retail banking, wealth and customer growth initiatives.
Commenting on the appointment, Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd., said, “Our continued focus is to build a strong and future-ready organization that remains deeply connected with its consumers and is well positioned to capitalize on emerging opportunities across the entertainment landscape. Marketing plays a pivotal role in shaping this connection and creating sustained value for the business. I am glad to welcome Ashish on board as we further strengthen our capabilities in this area. His extensive experience in building consumer-centric brands, coupled with his strategic and creative approach, will be valuable in sharpening our marketing interventions and strengthening the overall brand proposition of ‘Z’. I look forward to working closely with him as we propel the Company towards its next phase of growth.”
Ashish Mishra, Chief Marketing Officer, Zee Entertainment Enterprises Ltd., said, “I have long admired ‘Z’, a homegrown media brand that has been part of India’s cultural fabric for over three decades. It has built its scale by genuinely understanding what the Indian consumer actually wants, across languages and markets. That’s a rare foundation, and I intend to build on it. I look forward to bringing my marketing and growth expertise to sharpen our brand and content strategy, deepen consumer engagement across the network, and drive real value for ‘Z’.”
The appointment comes as the media and entertainment landscape continues to evolve, with consumer preferences and content discovery journeys becoming increasingly dynamic across platforms and touchpoints. ‘Z’ is focusing on leveraging consumer insights, creativity and technology to build differentiated brand experiences and strengthen its connection with audiences.
Further to the appointment, Kartik Mahadev, who has contributed to the company’s marketing function, will move to a new role within the organisation, with details to be announced separately.
Mishra’s appointment is part of ‘Z’s broader efforts to strengthen its leadership capabilities and build a marketing ecosystem focused on deeper consumer engagement and long-term value creation across its businesses.
