• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Tantan’s debut Influencer Marketing Campaign garners 2.5 mn reach across platforms on Valentine’s Day

by Editorial
February 19, 2020
in Featured, Mobile/Digital
2 min read
Tantan's debut Influencer Marketing Campaign garners 2.5 mn reach across platforms on Valentine’s Day
Share Share ShareShare

New Delhi: Tantan, the 2nd most downloaded dating app globally, leveraged on a strategic and focused influencer marketing campaign to reach a solid growth in the number of active users during the Valentine’s Day week. With the festival as the theme, Tantan devised a campaign #VDayonTantan that channelizes the messaging of the brand to increase awareness and attract more verified female userbase to the app. Over 45 influencers on Instagram and TikTok came together for the umbrella campaign #VDayOnTantan, #MyManOnTantan by the female influencers and #YourManOnTantan by the male influencers.

The campaign is a huge success for Tantan delivering an overall reach of over 2.5 million and growing across platforms. The followers of the influencers range in millions and are spread across India. As a result, they have been able to create mass awareness and engagement around the dating app stepping up in higher downloads from the metropolitan and Tier I cities during the period of the campaign.

The Tantan app stresses big on the “Verification Feature” which verifies profiles and blocks fake users from using the app. It is this feature that makes it one of the most trusted dating app around the world and it was the key messaging of the campaign. The influencers engaged the consumers by creating awareness on Tantan’s unique features like “Secret Crush,” “Swipe Around the Globe,” “Mild and Intimate Quizzes,” that make the app distinct and more attractive among its peers.

Over 30 influencers on Instagram with a total follower base of over 2 million people posted actively about the campaign, namely Nitibha Kaul, Ankush Bahuguna, Mridul Madhok and others. On TikTok, 10 mega influencers with a total reach of over 14 million namely Noman Uzair Khan, Harsha Richhariya and others created a healthy buzz around the campaign.

Zhibai Han
Zhibai Han

Talking about the campaign Zhibai Han, Vice President, Revenue and International, Tantan said, “India is one of the largest markets for us because of the great demographic dividend and the deep internet penetration. We had drawn a special campaign for the millennials of the country and we are happy with its successful outcome. This campaign had an amazing reach across platforms like Instagram, TikTok and YouTube which helped us in increasing the user base. We are expecting more results in the coming week.”

Talking about #VDayOnTatan, Ankush Bahuguna, writer, actor and influencer said, “I enjoyed working on the Tantan campaign. In a time where we’re literally living in the online world, dating apps are starting to make so much sense. You can actually find people with similar interests, have conversations with them about literally anything and see where it takes you! Meeting new people hasn’t ever been easier.”

Riddhi Sachdeva
Riddhi Sachdeva

The campaign was strategized and executed by Topline Consulting Group. “The whole campaign was centered on getting more women users to download the app. While male influencers lured their female followers into finding them on Tantan, the women influencers encouraged other women to shed their apprehensions and find their ideal match on the app,” Riddhi Sachdeva from Topline Consulting Group explained.

According to Bobble AI’s Data intelligence and analysis, Tantan is installed on 32.21% of the devices in India thus proving the point that Tantan has gained the trust and support of Indians looking for love on the internet.

Here are the top links of the influencer campaign:

Women:

https://www.instagram.com/p/B8bo-83Jtyp/?utm_source=ig_web_copy_link

 

Men:

View this post on Instagram

V'Day is right around the corner and I am really excited to just sit at home and find my right match on Tantan. Perfect plan, isn't it? @tantanapp #YourManOnTantan #VDayonTantan #FreedomToChoose #MyIdealMatch #TantanApp . . . #Tantan X #MridulMadhok

A post shared by Mridul Madhok (@mridulmadhok) on Feb 10, 2020 at 4:49am PST

 

 

Tags: #MyManOnTantan#VDayOnTantanDating app Tantan

Related Posts

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’ to create content copies in seconds
Featured

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’ to create content copies in seconds

by Editorial
February 26, 2021
0

Mumbai: With digital transformation radically improving and pushing boundaries, Pepper Content, a content marketplace, today announced the launch of India’s...

Read more
Nothing appoints Manu Sharma as Vice President and General Manager, Nothing India
Featured

Nothing India appoints Manu Sharma as Vice President and General Manager

by Editorial
February 26, 2021
0

New Delhi: Nothing, a new forward-thinking London-based consumer technology company, announced today the appointment of Manu Sharma, as its Vice...

Read more
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021
CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.