Mumbai: Innerwear and athleisure brand, Jockey has ventured into the digital gift vouchers and loyalty point redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. With this association, Jockey will get access to GyFTR’s comprehensive gifting ecosystem including brand listing across top online catalogues, seamless and instant gifting/redemption and 24×7 customer support.
The Jockey vouchers powered by GyFTR will be redeemable exclusively from Jockey’s official website in values ranging from INR 250, INR 500, INR 1000, INR 2000, and INR 5000. Users will be able to club the e-gift vouchers with any ongoing promotions or discounts and even redeem multiple vouchers on the same bill/transaction.
Commenting on the association, Arvind Prabhakar, CEO, and Co-Founder, said, “For over 2 decades, Jockey has been a popular offline brand with an established customer base across the country. Now, as it enters into the digital gifting and voucher redemption space, it is set to replicate its vast offline success at a much larger scale on the back of India’s ever-expanding online consumer base. We are confident that the added advantage of redeeming these e-gift vouchers, and even combining them with ongoing promotions, will significantly drive business growth, brand visibility and customer acquisition for Jockey.”