Advertising Council of India announces fourth edition of AFAA New Age Leadership Program
Mumbai: The Advertising Council of India (ACI), on behalf of the...
MutualFundWala names Team Pumpkin to lead performance marketing mandate
New Delhi: MutualFundWala, a mutual fund investment platform focused on simplifying...
Dentsu India secures Tata Group’s Integrated IPL media mandate across multiple brands
Mumbai: Dentsu India has been awarded the integrated media mandate for...
PepsiCo India launches premium energy drink Adrenaline Rush® with new campaign ‘A-Rush, A-Game On’
New Delhi: PepsiCo India has expanded its energy drinks portfolio with...
Jainam unveils new brand identity to strengthen position as investors’ trusted guide
New Delhi: Jainam, an end-to-end financial services company, has unveiled a...
MagicDecor promotes Ajaya Kumar Nayak to Vice President of Design and Consulting
Mumbai: MagicDecor, a D2C home décor startup specializing in made-to-order wallpaper...
TKIL Industries appoints Gaurav Kumar Srivastava as Chief Financial Officer
Pune: TKIL Industries has announced a leadership transition in its finance...
Finolex Cables appoints Sachin Naik as Chief Financial Officer
New Delhi: Finolex Cables Limited, a manufacturer of electrical and communication...
Protean eGov Technologies Appoints Ajay Rajan as MD & CEO
New Delhi: Protean eGov Technologies has named banking and digital transformation...
Signpost India delivers record FY26 performance with 107% growth in net profit
Mumbai: Signpost India Limited has reported its strongest financial performance to...
PaRa Music debuts as India’s first AI-powered music company focused on human-created content
Mumbai: PaRa Music has officially launched as India’s first AI-powered music...
NDTV Digital names Vinay Sarawagi as Chief Content Officer
Mumbai: NDTV Digital has announced the appointment of Vinay Sarawagi as...
Century Real Estate launches ‘It’s All Happening Here’ Campaign for Century Immencity in North Bengaluru
Bengaluru: Century Real Estate has unveiled a new integrated marketing campaign...
Himalaya BabyCare repositions soap portfolio with new campaigns focused on specialized baby skin care
Hyderabad: Himalaya BabyCare has unveiled two new digital video campaigns (DVCs)...
VIP launches ‘Travel VIP’ Campaign, unveils three new luggage collections for modern Indian travellers
Mumbai: VIP, the flagship consumer brand of VIP Industries and Asia’s...
Zee Entertainment launches Unite8 Sports channels, expands sports broadcasting footprint across India
Mumbai: Zee Entertainment Enterprises Ltd. (ZEEL) has officially launched its linear...
Rahj Kumar Agarwal returns to Zee as SVP, to Head Marketing for three Hindi GEC channels
Mumbai: Zee Entertainment Enterprises Limited has appointed Rahj Kumar Agarwal as...
The Last Ad Break: India’s Broadcasters Face Their Reckoning
New Delhi: In the annals of Indian broadcasting, Friday, May 29,...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
The New CMO Playbook: Think Like A Tech Leader
For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...
Same Video. Different Meanings. How Context Is Rewriting Content
The past few months, I have been seeing a pattern that has started showing up on my social platform feeds....
How Experiential Design is Replacing Traditional Advertising as the Primary Driver For Buyer Engagement
For decades, real estate marketing operated with a fairly straightforward playbook. The narrative was built around location advantages, amenities, price...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Business decision-makers trust AI-generated brand responses 10% more than general consumers: Burson
New York: Burson has released a new report, The Credibility Paradox, highlighting a critical challenge facing brands in the era...
90% of organizations increase AI marketing spend, but only 12% can prove business impact: Comviva report
New Delhi: Despite the rapid adoption of artificial intelligence (AI) across marketing functions, most organisations are struggling to demonstrate its...
IPL 2026 drives 32% surge in Swiggy food orders as fans feast through the season: Report
Mumbai: Swiggy, India’s on-demand convenience platform, has unveiled its IPL 2026 Food Ordering and Dining Insights, highlighting how the country’s...
Bangla ZEE5 launches the trailer of it’s much awaited action thriller TAARKATA
Kolkata: Bangla ZEE5, today, digitally released the trailer of its jaw dropping action drama TAARKATA, thus building excitement among the...
MTV Splitsvilla X6 wraps its biggest season yet, clocks over 20 million watch-time hours on JioHotstar
Mumbai: Over the years, MTV Splitsvilla has evolved beyond a reality show to become one of India’s most influential youth...
The Access Group appoints Saurabh Gupta as Head of Customer Success, APAC
Mumbai: The Access Group, one of the world's leading providers of business management software, today announced the appointment of Saurabh...
OPPO and Instagram partner to launch Creator Program for India’s emerging digital storytellers
Mumbai: OPPO India has announced a strategic collaboration with Instagram to launch the OPPO LUMO Creator Program, a creator-focused initiative...
iCubesWire elevates three leaders as CEOs in major leadership restructuring
Mumbai: iCubesWire, a performance marketing and influencer marketing platform, has announced a significant leadership restructuring aimed at accelerating its next...
MakeMyTrip partners with Meta to launch Creator Circle for travel content creators
Gurugram: Travel platform MakeMyTrip has announced the launch of ‘Creator Circle’, a new creator-led initiative in partnership with Meta, aimed...
Chaupal joins hands with ADMOTT to enable AI-powered in-content brand integrations
Chandigarh: Regional OTT platform Chaupal has entered into a strategic partnership with ADMOTT, an AI-powered in-content advertising recommendation and virtual...
Mobiyoung elevates Shivalika Anand as Chief Executive Officer
New Delhi: In a strategic move aligned with its long-term growth vision, Mobiyoung Group has announced the elevation of Shivalika...
VDO.AI launches interactive in-app advertising solutions to strengthen omnichannel advertising ecosystem
Gurugram: VDO.AI, a global advertising technology company, has announced the launch of its Interactive In-App Advertising Solutions, marking a strategic...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
ElevenUP PR bags Communications Mandate for philmCGI
Mumbai: philmCGI, the Pune-based award-winning animation and visual effects studio behind acclaimed titles such as Dhurandhar, Dhurandhar: The Revenge, Stranger...
Aditi Shorewal joins Spotify to Lead PR and Communications Function
New Delhi: Music streaming platform Spotify has appointed Aditi Shorewal as its new Head of PR & Communications, strengthening its...
Alkimyx Global debuts as Independent Strategic Communications and Reputation Advisory Firm
New Delhi: Alkimyx Global, an India-first strategic communications and reputation advisory firm, has formally launched as an independent consultancy, marking...
STIRRED triumphs in Advertising Club Bangalore 5-A-Side Tournament with dominant final win
Bengaluru: The Advertising Club Bangalore successfully concluded the much-anticipated Advertising Club Bangalore 5-A-Side Football Tournament 2026, bringing together professionals from...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Zee Entertainment launches Unite8 Sports channels, expands sports broadcasting footprint across India
Mumbai: Zee Entertainment Enterprises Ltd. (ZEEL) has officially launched its linear...
Advertising Council of India announces fourth edition of AFAA New Age Leadership Program
Mumbai: The Advertising Council of India (ACI), on behalf of the...
TKIL Industries appoints Gaurav Kumar Srivastava as Chief Financial Officer
Pune: TKIL Industries has announced a leadership transition in its finance...
iCubesWire elevates three leaders as CEOs in major leadership restructuring
Mumbai: iCubesWire, a performance marketing and influencer marketing platform, has announced...
Nisha Patel Elevated as Assistant Vice President — Marathons & Sustainability at Mirchi
Mumbai: Mirchi has elevated Nisha Patel to Assistant Vice President — Marathons and Sustainability. Patel steps up from her previous...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Chaupal joins hands with ADMOTT to enable AI-powered in-content brand integrations
Chandigarh: Regional OTT platform Chaupal has entered into a strategic partnership with ADMOTT, an AI-powered in-content advertising recommendation and virtual...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The New CMO Playbook: Think Like A Tech Leader
For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...
Dish TV strengthens regional entertainment push across South India with new consumer offering
Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
Bangla ZEE5 launches the trailer of it’s much awaited action thriller TAARKATA
Kolkata: Bangla ZEE5, today, digitally released the trailer of its jaw dropping action drama TAARKATA, thus building excitement among the...
ElevenUP PR bags Communications Mandate for philmCGI
Mumbai: philmCGI, the Pune-based award-winning animation and visual effects studio behind acclaimed titles such as Dhurandhar, Dhurandhar: The Revenge, Stranger...
STIRRED triumphs in Advertising Club Bangalore 5-A-Side Tournament with dominant final win
Bengaluru: The Advertising Club Bangalore successfully concluded the much-anticipated Advertising Club Bangalore 5-A-Side Football Tournament 2026, bringing together professionals from...
Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy...
