The Mavericks and AVDS enter strategic partnership to integrate communications, creative strategy and employer branding
New Delhi: The Mavericks, an integrated marketing communications firm, and AVDS,...
Kinnect accelerates growth journey with strengthened leadership team
Mumbai: Kinnect, one of Omnicom Advertising India’s youngest agencies with a...
WPP Media Dominates India’s Media Pitch Market with 74% Retention Rate in Q1 2026: COMvergence Report
Mumbai: WPP Media has emerged as India’s leading media group for...
KidZania India partners with Magic Bus India Foundation to promote empathy and creativity among children
Mumbai: KidZania India, a global leader in edutainment, has partnered with...
Titan enters lab-grown diamond segment with launch of beYon
Mumbai: Titan Company Limited has announced the launch of beYon, a...
boAt enters personal grooming segment with launch of Slazer Series
Gurugram: boAt, an audio and wearables brand, has expanded its lifestyle-tech...
Ritvik Lamba joins HCLTech as Associate Manager – Corporate Communications
Mumbai: HCLTech has appointed Ritvik Lamba as Associate Manager – Corporate...
Raveena Udasi Mathew named Executive Director at UM APAC
Mumbai: Raveena Udasi Mathew has been named Executive Director at UM...
Niva Bupa Health Insurance elevates Priyanka Sharma as SVP & Head – Talent Management, HRBP & Sustainability
Gurugram: Niva Bupa Health Insurance has announced the elevation of Priyanka...
NDTV appoints Gaurav Mehrraa as Revenue Head, Brand Studio, NDTV Hindi & Regionals
New Delhi: NDTV has announced the appointment of Gaurav Mehrraa as...
Jit Sengupta elevated to Vice President – Central Marketing & Creative Services at ZEE Entertainment
Mumbai: ZEE Entertainment Enterprises Limited has elevated Jit Sengupta to Vice...
Miraj Cinemas pays tribute to its Managing Director Bhuvanesh Mendiratta
Mumbai: Miraj Entertainment Ltd. has announced with deep sorrow the untimely...
Licious taps into India’s Momo Obsession with ‘Mother of All Momos’ campaign
Bengaluru: Licious, India's first D2C unicorn, has launched its latest campaign,...
Horlicks enters ready-to-drink segment with new milkshake sange for Gen Z consumers
Mumbai: Hindustan Unilever Limited (HUL) has expanded the Horlicks portfolio with...
Safari and Manyavar launch ‘Shaadi Ka Safar’ wedding luggage collection
Mumbai: Safari Industries, a luggage brand, has partnered with Manyavar, one...
Aakash Aath’s ‘Khonar Kahini’ crosses 300-episode milestone
Kolkata: Bengali entertainment channel Aakash Aath has celebrated a significant milestone...
Pritam Datta appointed Head of Graphics at NDTV India, MPCG and Rajasthan
Mumbai: The broadcast media and creative veteran brings over two decades...
Sony Pictures Networks India secures exclusive rights for India A Tri-Nation Series
Mumbai: Sony Pictures Networks India (SPN) has expanded its cricket portfolio...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
JioHotstar secures exclusive digital streaming rights for JT20 League through 2028
Ranchi: The Jharkhand State Cricket Association (JSCA) has announced a three-year exclusive digital streaming partnership with JioHotstar for the JT20...
BULLET launches Trinetra AI to transform micro drama creation with predictive content intelligence
Mumbai: BULLET, the micro drama platform backed by Zee Entertainment Enterprises Ltd. (‘Z’), has announced the launch of Trinetra AI,...
Delhi High Court grants interim protection to Story TV in copyright infringement case
New Delhi: In a significant development for India's rapidly expanding microdrama and short-form digital content sector, the Delhi High Court...
Moving From Defensive Brand Safety to Offensive Brand Suitability
India's digital advertising ecosystem is at an inflexion point. Affordable mobile data has brought hundreds of millions of Indians online,...
Beyond Likes: How Brands Are Actually Measuring Real ROI In Influencer Marketing Campaigns
A few years ago, most influencer marketing reports looked almost the same. Big reach numbers. Millions of views. High likes....
The New CMO Playbook: Think Like A Tech Leader
For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
TRA Research launches India Buying Intent Index to track consumer purchase sentiment
Mumbai: TRA Research has announced the launch of the India Buying Intent Index (BII), a new macro-economic indicator designed to...
89% of Gen Z engages with reels daily, reinforcing Meta’s video leadership: Study
Mumbai: India's digital video consumption has entered a new phase, with daily engagement now spanning metros, smaller towns and rural...
IPL 2026 sees 4% growth in Linear TV ad volumes across first 70 matches: TAM Sports
Mumbai: Advertising activity during IPL 2026 continued to demonstrate the tournament's enduring appeal among marketers, with Linear TV registering a...
ZILO launches its first-ever large-scale OOH campaign across Mumbai
Mumbai: ZILO Retail, has launched its first-ever large-scale Out-of-Home (OOH) campaign across Mumbai, marking a major step in building citywide...
MOMS Outdoor Creates a Culturally Driven On-Ground Campaign for Sony MAX’s Laalo
Mumbai: Bringing regional storytelling to the streets of Mumbai, MOMS Outdoor recently executed a distinctive on-ground activation for Sony MAX...
Hyundai Motor India Limited launches “Hyundai Innovation Challenge 2026”
Gurugram : Hyundai Motor India Limited (HMIL) has announced the “Hyundai Innovation Challenge 2026,” and invited applications from startups for...
Instagram launches ‘Instagram Plus’ subscription with premium features for enhanced personalisation and engagement
Mumbai: Instagram has announced the global rollout of Instagram Plus, a new subscription offering designed to provide users with enhanced...
Myntra launches ‘Myntra Creator School’ to upskill and empower India’s growing creator community
Bengaluru: Fashion and lifestyle e-commerce platform Myntra has launched Myntra Creator School, a creator-focused initiative aimed at equipping content creators...
Apple set to share India financial data with CCI as App Store antitrust probe advances
New Delhi: Apple has agreed to submit financial details related to its India operations to the Competition Commission of India...
Shubham Sharma elevated to Director – Ad Monetization & Brand Partnerships at Zepto
New Delhi: Zepto has elevated Shubham Sharma to Director – Ad Monetization & Brand Partnerships. Sharma, who was previously serving...
Xapads Media appoints Guénolé Le Gall as Global Head of Performance
Mumbai: Xapads Media has announced the appointment of Guénolé Le Gall as its Global Head of Performance, reinforcing the company's...
JioHotstar expands Magnite alliance to strengthen programmatic advertising across premium content
Mumbai: JioHotstar has expanded its partnership with Magnite, the independent sell-side advertising company, to enhance programmatic monetisation and mediation capabilities...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
Momentum Sports retains PR Mandate for Madhya Pradesh League 2026
New Delhi: Momentum Sports has been appointed as the official Public Relations and Media Communications partner for the 2026 edition...
Vigor Media Worldwide wins PR Mandate for The Fan Studio
New Delhi: Vigor Media Worldwide has secured the public relations mandate for premium designer fan brand The Fan Studio following...
ElevenUP PR bags Communications Mandate for philmCGI
Mumbai: philmCGI, the Pune-based award-winning animation and visual effects studio behind acclaimed titles such as Dhurandhar, Dhurandhar: The Revenge, Stranger...
UP Tak Hosts ‘Viksit UP Baithak’ in Kanpur
Mumbai: UP Tak is hosting fourth ‘Viksit UP Baithak’ this time in Kanpur, bringing together policymakers, industry leaders, entrepreneurs, academicians,...
STIRRED triumphs in Advertising Club Bangalore 5-A-Side Tournament with dominant final win
Bengaluru: The Advertising Club Bangalore successfully concluded the much-anticipated Advertising Club Bangalore 5-A-Side Football Tournament 2026, bringing together professionals from...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
ZILO launches its first-ever large-scale OOH campaign across Mumbai
Mumbai: ZILO Retail, has launched its first-ever large-scale Out-of-Home (OOH) campaign...
The Mavericks and AVDS enter strategic partnership to integrate communications, creative strategy and employer branding
New Delhi: The Mavericks, an integrated marketing communications firm, and AVDS,...
Ritvik Lamba joins HCLTech as Associate Manager – Corporate Communications
Mumbai: HCLTech has appointed Ritvik Lamba as Associate Manager – Corporate...
Myntra launches ‘Myntra Creator School’ to upskill and empower India’s growing creator community
Bengaluru: Fashion and lifestyle e-commerce platform Myntra has launched Myntra Creator...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Shubham Sharma elevated to Director – Ad Monetization & Brand Partnerships at Zepto
New Delhi: Zepto has elevated Shubham Sharma to Director – Ad Monetization & Brand Partnerships. Sharma, who was previously serving...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Moving From Defensive Brand Safety to Offensive Brand Suitability
India's digital advertising ecosystem is at an inflexion point. Affordable mobile data has brought hundreds of millions of Indians online,...
Dish TV unveils VZY Smart TV ecosystem in Kerala, combining DTH and OTT entertainment
Mumbai: Dish TV India Ltd. has expanded its connected entertainment offerings with the launch of its VZY Smart TV ecosystem...
JioHotstar secures exclusive digital streaming rights for JT20 League through 2028
Ranchi: The Jharkhand State Cricket Association (JSCA) has announced a three-year exclusive digital streaming partnership with JioHotstar for the JT20...
ZILO launches its first-ever large-scale OOH campaign across Mumbai
Mumbai: ZILO Retail, has launched its first-ever large-scale Out-of-Home (OOH) campaign across Mumbai, marking a major step in building citywide...
Momentum Sports retains PR Mandate for Madhya Pradesh League 2026
New Delhi: Momentum Sports has been appointed as the official Public Relations and Media Communications partner for the 2026 edition...
UP Tak Hosts ‘Viksit UP Baithak’ in Kanpur
Mumbai: UP Tak is hosting fourth ‘Viksit UP Baithak’ this time in Kanpur, bringing together policymakers, industry leaders, entrepreneurs, academicians,...
India’s gaming market crosses $1 billion milestone, set to reach $1.8 billion by 2030: Niko Partners
New Delhi: India’s video gaming industry has crossed a significant milestone, with market revenue surpassing the $1 billion mark for...
