ASCI’s AdWise programme reaches over 1 million students across 2,063 schools
Mumbai: Advertising Standards Council of India (ASCI) has announced that its...
The Advertising Club revamps ABBY Awards 2026 with fresh categories and new honours
Mumbai: The Advertising Club has announced a series of new categories...
Prasoon Joshi and Neeti Mohan join Jury for Goafest Advertising Rocks Season 4 finale
Mumbai: Goafest 2026 is all set to present its biggest season...
Apollo Hospitals appoints Anirudh Ravichander as Brand Ambassador for ProHealth; launches national campaign
Chennai: Apollo Hospitals has announced the appointment of Anirudh Ravichander as...
Rohan Sharma launches BuzzStage as integrated marketing and experiences company
New Delhi: Rohan Sharma has announced the launch of BuzzStage, a...
Kalyan Jewellers returns to Cannes with couture-inspired high jewellery showcase
New Delhi: Kalyan Jewellers has returned to the Cannes Film Festival...
Ashween Anand named as Chief Financial Officer at Bajaj Electricals
Mumbai: Bajaj Electricals Limited has announced the appointment of Ashween Anand...
Dr Suresh Ramanathan takes charge as CEO of IMI across Delhi, Kolkata and Bhubaneswar campuses
Delhi: IMI, a corporate-sponsored business schools and part of the RP...
Sun Life appoints Bianca Ilibasic as Managing Director – Sun Life Global Solutions
Gurugram: Sun Life has appointed Bianca Ilibasic as Managing Director of...
Damroo raises INR 5 crore strategic investment from Hindustan Times
Mumbai: Damroo, an artist-first music streaming, distribution, and growth platform focused...
57% of the Hindi box office comes from audiences below the age of 30: The Ormax Bollywood Audience Report
Mumbai: The Ormax Bollywood Audience Report (TOBAR) 2026 is a new...
Prasar Bharati publishes fresh D2M test results, says no impact on mobile calls and SMS
New Delhi: Prasar Bharati has released fresh laboratory and field evaluation...
Times Network launches ‘CLEAN KARO NEET’ campaign demanding transparency and accountability in medical entrance exams
New Delhi: Times Network has launched a nationwide digital campaign titled...
Flite’s latest campaign makes comfort look stylish with new buckle designs
New Delhi: Flite, the family fashion footwear brand from Relaxo Footwears...
Glen’s ‘Apnapan, Made Better in Glen’ Campaign reimagines kitchen appliances through emotional storytelling
New Delhi: Glen Appliances Pvt Ltd has unveiled its new brand...
Zee TV strengthens Hindi GEC leadership with Vasudha and Ganga Mai Ki Betiyan ranking in Top 2
Mumbai: Zee TV has further consolidated its position in the Hindi...
BARC Sets New Rules to Strip Landing Page Views from TV Ratings Under 2026 Policy
Mumbai: The Broadcast Audience Research Council (BARC) has outlined a detailed...
Sony MAX Turns an Everyday Auto Ride into a Moment of Comfort and Reflection Ahead of Laalo’s World Television Premiere
Mumbai: In the frantic rush of Mumbai, it is easy to...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
ZEE5 expands Tamil thriller slate with murder mystery series Kolai Seval
Mumbai: Tamil ZEE5 has announced that the gripping rural thriller Kolai Seval is now streaming exclusively on the platform. Blending...
AI As The New Gatekeeper Of Brand Visibility And Corporate Reputation
For most of my career, the rules of brand visibility were fairly predictable. You built a strong message, amplified it...
The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow
There was a time not too long ago when marketing was defined by long cycles, layered approvals, and meticulously crafted...
The Latency Tax: Digital Media Buying’s Biggest Invisible Cost
Digital advertising has long run on two promises, massive scale and surgical precision. Programmatic reach came first. Then came sophisticated...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Women lead urban India’s digital engagement, spending up to 47% more time than men: VTION-IAMAI Report
Mumbai: Women users are emerging as one of the strongest drivers of digital engagement in urban India, spending significantly more...
TV political ads hold steady as print falls 31% during West Bengal Assembly Elections: TAM AdEx
Mumbai: Political advertising trends during the West Bengal Assembly Elections reflected a sharp shift in media strategy, with television maintaining...
15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study...
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4
Mumbai: India’s biggest cinematic blockbuster is set for its next massive moment. Dhurandhar The Revenge is ready to make its...
CNBC-TV18 The Titans Summit Brings Together India’s Leading Business Voices to Decode the Country’s Next Growth Chapter
15th May 2026, Mumbai: CNBC-TV18, India’s leading English business news channel, successfully hosted WeWork India presents CNBC-TV18 The Titans Summit...
When Eminence Meets Excellence: A Jury of Exceptional Gravitas for the NDTV Profit Business Leadership Awards
Mumbai: In a business landscape increasingly shaped by scale, speed, visibility and valuation, the difference between success and survival has...
India tops global usage charts for ChatGPT Images 2.0 with 1 billion AI images
Mumbai: India has emerged as the highest-usage market globally for ChatGPT Images 2.0, with users creating more than 1 billion...
Lemnisk appoints Suvo Sarkar as Strategic Advisor; targets 2X enterprise growth and profitability in Q2
Bengaluru: Lemnisk, an enterprise Customer Data Platform (CDP) provider, has announced the appointment of veteran banker and digital transformation leader Suvo...
Government Establishes Data Protection Board of India Under DPDP Act, Invites Applications for Key Roles
New Delhi: In a significant step towards operationalising India’s data protection framework, the government has established the Data Protection Board...
Huella launches HuellaNXT to expand interactive and AI-enabled programmatic advertising capabilities
Gurugram: Huella, a creative intelligence and adtech company, has strengthened its technology stack with the launch of HuellaNXT, its live...
Mobavenue AI Tech reports strong FY2026 growth; Q4 revenue rises 41.9% YoY
Mumbai: Mobavenue AI Tech Limited, a digital-first, AI-native technology company operating in the advertising, marketing and consumer growth ecosystem, has...
76% of advertisers benefit from agentic AI while 86% are willing to shift budgets to the open web: Taboola
Mumbai: Taboola, a global leader in delivering performance at scale for advertisers, has announced new research highlighting growing advertiser adoption of...
Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins
New York: Agencies from the APAC region delivered a strong performance...
Design Army’s Pum Lefebure named Jury President for Luxury Lions at Cannes Lions 2026
Mumbai: Cannes Lions has announced Pum Lefebure, Co-Founder and Chief Creative...
Shannon Washington named First Jury President for 2026 LIA Sports Category
Mumbai: London International Awards (LIA) has announced Shannon Washington, Chief Creative...
Shadowfax names Sachin Dixit as Head of Corporate Development and Investor Relations
Bengaluru: Shadowfax has announced the appointment of Sachin Dixit as Head of Corporate Development and Investor Relations, following the company’s...
Mediatronics PR wins PR Mandate for Artemis Health Science Foundation
New Delhi: Mediatronics PR Private Limited has been appointed as the official public relations (PR) and strategic communications partner for...
Sports Dunk named as Official PR Partner for Delhi Padel Circuit 2026
New Delhi: Sports Dunk, a leading 360-degree sports PR and media agency, has been announced as the Official PR Partner...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Damroo raises INR 5 crore strategic investment from Hindustan Times
Mumbai: Damroo, an artist-first music streaming, distribution, and growth platform focused...
ASCI’s AdWise programme reaches over 1 million students across 2,063 schools
Mumbai: Advertising Standards Council of India (ASCI) has announced that its...
Ashween Anand named as Chief Financial Officer at Bajaj Electricals
Mumbai: Bajaj Electricals Limited has announced the appointment of Ashween Anand...
Lemnisk appoints Suvo Sarkar as Strategic Advisor; targets 2X enterprise growth and profitability in Q2
Bengaluru: Lemnisk, an enterprise Customer Data Platform (CDP) provider, has announced the...
Radio City partners with Confluencr to build 360° influencer marketing ecosystem for brands
Mumbai: Radio City, one of India’s leading radio networks with a growing digital footprint, has announced a strategic partnership with Confluencr, an...
Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins
New York: Agencies from the APAC region delivered a strong performance...
Huella launches HuellaNXT to expand interactive and AI-enabled programmatic advertising capabilities
Gurugram: Huella, a creative intelligence and adtech company, has strengthened its technology stack with the launch of HuellaNXT, its live...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
AI As The New Gatekeeper Of Brand Visibility And Corporate Reputation
For most of my career, the rules of brand visibility were fairly predictable. You built a strong message, amplified it...
Dish TV launches ‘VZY Entertainment Ecosystem’ to simplify India’s connected viewing experience
Mumbai: Dish TV India Ltd. has announced the launch of VZY, an integrated connected entertainment ecosystem aimed at simplifying how...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4
Mumbai: India’s biggest cinematic blockbuster is set for its next massive moment. Dhurandhar The Revenge is ready to make its...
Shadowfax names Sachin Dixit as Head of Corporate Development and Investor Relations
Bengaluru: Shadowfax has announced the appointment of Sachin Dixit as Head of Corporate Development and Investor Relations, following the company’s...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Bharat accounted for 67% of the platform’s users and nearly 72% of monetised engagement: STAN
Mumbai: STAN, a Series A-funded social gaming community platform backed by Google’s AI Fund, Sony Innovation Fund, General Catalyst and...
