The Midnight Therapist’ adds three honours to its growing global festival run
Mumbai: The Midnight Therapist, written, directed and headlined by filmmaker and...
Team Pumpkin wins AlphaTheta’s Digital Mandate to drive online presence
Mumbai: Team Pumpkin, one of India’s leading integrated digital marketing agencies,...
The Himalayas Connect Us: A Creative Call from Nepal to South Asia
The disaster in Rasuwa and surrounding areas of Nepal has brought...
JioStar’s Bigg Boss franchise enters festive season with over 95 sponsors across six languages
Mumbai: JioStar’s Bigg Boss franchise is heading into the 2026 festive...
Moksh Chopra moves from KFC India to Taco Bell International as Market Lead, Indian Subcontinent
Mumbai: Moksh Chopra, General Manager, KFC India & Partner Countries, is...
India BI drops to 98.80 in August; consumer buying intent remains selective: TRA Research
Mumbai: TRA Research has released its August 2026 reading of India...
Pawan Kumar Marella joins Max Healthcare as Chief Experience and Brand Officer
New Delhi: Pawan Kumar Marella has joined Max Healthcare as Chief...
Third Wave Coffee names Sanjay Dutta as Chief Technology Officer
New Delhi: Third Wave Coffee has appointed Sanjay Dutta as Chief...
Adobe names Anil Chakravarthy as CEO; Shantanu Narayen to become executive chair
Mumbai: Adobe has appointed Anil Chakravarthy as its next president and...
India-Pakistan rivalry to take centre stage as ACC Women’s Asia Cup 2026 airs on Sony Sports Network, Sony LIV
Mumbai: The India-Pakistan rivalry is set to take centre stage at...
Aditya Pittie’s The EPIC Company acqui-hires The Dosa Studios
Mumbai: The EPIC Company, formerly known as IN10 Media Network, has...
Ekta Kapoor’s Balaji Telefilms partners with YouTube to launch five premium shows
Mumbai: Ekta Kapoor's Balaji Telefilms Ltd and YouTube have partnered to...
Ugaoo Launches New Campaign Featuring Jackie and Tiger Shroff to Highlight Ease of Plant Parenting
Mumbai: Ugaoo, a gardening and plant-care brand, has launched its latest...
Mankind Pharma Launches ‘Angdaan Mahadaan’ to Drive Organ Donation Awareness
New Delhi: Mankind Pharma Limited has launched its nationwide public awareness...
Zepto, Milky Mist bring Dahi Handi celebration to app with ‘Matki Phod’ game
Mumbai: Quick-commerce platform Zepto has partnered with dairy brand Milky Mist...
Sri Adhikari Brothers, Prasar Bharati revive ‘Suraag’ with new crime series ‘Suraag 2.0’
Sri Adhikari Brothers is reviving its iconic crime thriller Suraag in...
Sony Pictures Networks India unveils ‘Family Full House with Rohit Sharma’; show to premiere on September 19
Mumbai: Sony Pictures Networks India has announced the title of its...
Telugu Zee 5 unveils expanded slate of originals and blockbuster entertainment
Mumbai: Telugu Zee 5 has announced an expanded content slate spanning...
“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
For years, residential real estate marketing in India revolved around a...
Kimmy Huynh appointed Director, Head of Operations, Disney+ Asia Pacific
Singapore: Kimmy Huynh has been appointed Director, Head of Operations, Disney+ Asia Pacific at The Walt Disney Company, taking on an...
India’s CTV and FAST industry explores formation of Connected TV & FAST Council
New Delhi: Leaders from across India’s Connected TV (CTV) and Free Ad-Supported Streaming Television (FAST) ecosystem came together at the...
Netflix launches ‘Into the Southverse’ collection in India to spotlight South Indian stories
Mumbai: Netflix has launched Into the Southverse, a dedicated collection page for members in India that brings together films and...
The Next Phase of In-App Advertising: Context, Timing and Consumer Intent
Imagine a commuter standing on a crowded Mumbai platform at 8:47 am. Their train is due in three minutes. They...
From Festival Advertising to Festival Ecosystems: The Trends That Will Shape Festive Marketing in 2026
India's festive season is becoming increasingly important for marketers, but the nature of the opportunity is changing. Festivals are no...
Why Brand Mentions Now Matter More Than Backlinks For AI Search Visibility
For nearly two decades, the backlink has been one of the most important currencies of digital credibility. The more authoritative...
The Intent Gap: Why Streaming Recommendations Still Run on Yesterday’s Data
Most recommendation engines still answer a question nobody is asking anymore. They ask what a viewer has liked in the...
Zee News leads Hindi news channels with 98.73% OTS; Republic TV tops English segment at 94.72%: Chrome DM Report
Mumbai: Chrome DM’s latest Opportunity to See (OTS) report for Week 34’26 (August 22–28) has highlighted channel availability across Hindi...
Festive 2026: The battle shifts from media bursts to consumer decision windows
Realize and Taboola’s India Festive Playbook 2026 argues that brands need to rethink festive planning around consumer decision windows rather...
India’s Micro-Drama Market Eyes ₹5,500 Cr AVOD Opportunity by FY32: Redseer
India’s fast-growing micro-drama market could be on the cusp of a significant monetisation shift, with advertising emerging as the next...
Rajveer Singh and Aaraddhana Sharma Star in Story TV’s New Daily Microdrama ‘Adhura Ishq’
Mumbai: Television actors Rajveer Singh and Aaraddhana Sharma headline Adhura Ishq, a new relationship drama on Story TV. The 100-episode...
Rusk Media Announces I-Popstar Volume 2, with Neha Kakkar, Aditya Rikhari and KING as Mentors!
MUMBAI: Rusk Media announces L’ORÉAL PARIS India and Ai+ Nova Smartphone present I-Popstar Volume 2, co-powered by Center Fresh -...
From Attari-Wagah to a World Record: How ZEE Marathi Is Bringing ‘Paaul Pudhe Padlay… Jamlay!’ to Life
Mumbai: ZEE Marathi is bringing its new brand philosophy, ‘Paaul Pudhe Padlay… Jamlay!’, to life through stories and experiences that...
Aman Mannan, Oindrila Roy launch AndOr to bring storytelling into modern brand marketing
Mumbai: Advertising veterans Aman Mannan and Oindrila Roy have jointly launched AndOr, a Mumbai-based storytelling company focused on creating bespoke...
Swiggy’s CREW Enters Travel Concierge Space with Always-On Personalised Travel Service
Chennai: CREW, Swiggy's premium concierge platform, has entered the travel space with a dedicated personal travel concierge offering aimed at...
Pickleball Now named broadcast partner for Pickleball World Cup 2026
Mumbai: Pickleball Now has been named the broadcast partner for the Pickleball World Cup 2026, bringing the tournament to audiences...
Google avoids AdX breakup as US court opts for behavioural remedies in adtech case
Alphabet-owned Google has avoided a potentially significant structural breakup of its digital advertising technology business after a US federal court...
Gracenote integrates with The Trade Desk to bring show-level intelligence to CTV advertising
Mumbai: Gracenote, Nielsen’s content intelligence business, and The Trade Desk have announced a partnership to bring content-level intelligence to programmatic...
X Introduces Lead Gen Ads to Help Brands Capture Leads Within the Platform
New Delhi: X has expanded its advertising offering with the launch of Lead Gen Ads, a new format that allows...
Gravity Media appoints Alex Pannell as Chief Business Officer
London: Gravity Media, a global provider of live production, content, media...
Knight Frank names Chris Davis as Group CFO
London, UK: Global property consultancy Knight Frank has appointed Chris Davis...
Marko Erkic appointed as CEO of Masiv
Bogotá: Masivian S.A.S., operating as Masiv, a Colombian CPaaS provider and...
The Hype Studio Secures PR and communications mandate for Integra Robotics
New Delhi: Integrated public relations and communications agency The Hype Studio has secured the public relations and communications mandate for...
Media Mantra Consultancy FZCO strengthens Dubai Business with Abhishek Singh as Partner
Dubai: Media Mantra Consultancy FZCO has announced the appointment of Abhishek Singh as Partner in its UAE business, marking the...
Indian PR contributes $545 billion in economic impact: Ipsos white paper released at PRana 2026 shows
Mumbai: The Indian public relations industry contributes an estimated $545 billion in economic impact, according to an Ipsos white paper...
Vikatan Digital Awards 2026 to honour Tamil Nadu’s leading digital creators on September 5
Chennai: Vikatan Digital Awards 2026 is set to return for its second edition on September 5, 2026, at Kalaivanar Arangam,...
CNN-News18 presents ‘BRICS: Bharat’s Moment’, special programming ahead of 18th BRICS Summit
New Delhi: As India prepares to host the 18th BRICS Summit on September 12–13, CNN-News18 is set to bring viewers...
BookMyShow Live invests in Stageco equipment to strengthen India’s live entertainment infrastructure
Mumbai: BookMyShow Live, the live entertainment and experiential division of BookMyShow, has announced a strategic investment in Stageco equipment to...
India-Pakistan rivalry to take centre stage as ACC Women’s Asia Cup 2026 airs on Sony Sports Network, Sony LIV
Mumbai: The India-Pakistan rivalry is set to take centre stage at...
The Midnight Therapist’ adds three honours to its growing global festival run
Mumbai: The Midnight Therapist, written, directed and headlined by filmmaker and...
Pawan Kumar Marella joins Max Healthcare as Chief Experience and Brand Officer
New Delhi: Pawan Kumar Marella has joined Max Healthcare as Chief...
Swiggy’s CREW Enters Travel Concierge Space with Always-On Personalised Travel Service
Chennai: CREW, Swiggy's premium concierge platform, has entered the travel space...
Vijay Garg named President of the Association of Radio Operators for India
New Delhi: The Association of Radio Operators for India (AROI), the apex body representing India’s private FM radio industry, has...
Gravity Media appoints Alex Pannell as Chief Business Officer
London: Gravity Media, a global provider of live production, content, media...
Google avoids AdX breakup as US court opts for behavioural remedies in adtech case
Alphabet-owned Google has avoided a potentially significant structural breakup of its digital advertising technology business after a US federal court...
“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
For years, residential real estate marketing in India revolved around a familiar formula—location, pricing, amenities and possession timelines. Today, however,...
The Intent Gap: Why Streaming Recommendations Still Run on Yesterday’s Data
Most recommendation engines still answer a question nobody is asking anymore. They ask what a viewer has liked in the...
The Next Phase of In-App Advertising: Context, Timing and Consumer Intent
Imagine a commuter standing on a crowded Mumbai platform at 8:47 am. Their train is due in three minutes. They...
VZY appoints Uttam Tiwari as CTO, Edwin Charles Albert as SVP – Product
Noida: VZY, Dish TV Group’s connected digital entertainment platform, has strengthened its technology and product leadership team with the appointment...
Kimmy Huynh appointed Director, Head of Operations, Disney+ Asia Pacific
Singapore: Kimmy Huynh has been appointed Director, Head of Operations, Disney+ Asia Pacific at The Walt Disney Company, taking on an...
Rajveer Singh and Aaraddhana Sharma Star in Story TV’s New Daily Microdrama ‘Adhura Ishq’
Mumbai: Television actors Rajveer Singh and Aaraddhana Sharma headline Adhura Ishq, a new relationship drama on Story TV. The 100-episode...
The Hype Studio Secures PR and communications mandate for Integra Robotics
New Delhi: Integrated public relations and communications agency The Hype Studio has secured the public relations and communications mandate for...
Vikatan Digital Awards 2026 to honour Tamil Nadu’s leading digital creators on September 5
Chennai: Vikatan Digital Awards 2026 is set to return for its second edition on September 5, 2026, at Kalaivanar Arangam,...
iXie launches Game Lifter to boost production capacity for Game Studios with Agentic AI
Chennai: iXie, the gaming division of Indium, has launched Game Lifter, an agentic AI platform designed to enhance production capacity...
