Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Mumbai: The Indian auto industry ramped up its advertising spend significantly...
McCann Worldgroup India wins Silver, Bronze, and Five Merit Awards at One Show Awards 2025
Mumbai: McCann Worldgroup India has secured a total of seven accolades...
M·A·C Cosmetics names Nicola Formichetti as Global Creative Director
Mumbai: The Estée Lauder Companies and its iconic brand M·A·C Cosmetics...
Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps
New Delhi: Lava International Limited, a homegrown smartphone brand, has launched...
Greenply secures Naming Rights for Mumbai Metro Station in Strategic Brand Push
Mumbai: In a strategic push to enhance urban brand engagement, Greenply...
Parag Milk Foods appoints Subhodeep Roy as Chief Business Officer
Mumbai: Parag Milk Foods Ltd has announced the appointment of Subhodeep...
Madhavan Sekar promoted to Head of Marketing – Amazon Pay at Amazon
Mumbai: Madhavan Sekar has been elevated to the role of Head...
Amit Patel elevated as Head – Consumer Marketing Excellence – Rx at Cipla India
Mumbai: Amit Patel has been promoted to Head - Consumer Marketing...
Delhivery names Co-founder and Chief People Officer Suraj Saharan as Whole-time Director
Gurugram: Delhivery Limited, a fully integrated logistics provider, has announced the...
ZEE Entertainment Reinvents Itself as a Content & Technology Powerhouse with a Bold New Brand Universe
Mumbai: In a significant strategic shift, ZEE Entertainment Enterprises Ltd. (Z)...
Karishma Kakar promoted to Associate Director at ZEE5
Mumbai: Karishma Kakar has been elevated as Associate Director at ZEE5....
Nemetschek Group enters Saudi Market to drive innovation in construction and media
Mumbai: In a strategic move aligned with Saudi Arabia’s Vision 2030,...
Crompton redefines fan design with new campaign ‘Sculpted, Not Made’
Mumbai: Crompton Greaves Consumer Electricals Ltd., has launched a new campaign...
Avaada launches “Mission ImPossible” Campaign to reframe climate crisis as personal and immediate
Mumbai: Avaada Group has launched a compelling new campaign titled #MissionImPossible,...
Citykart unveils ‘Band Baja Budget’ campaign to ease wedding season expenses
Mumbai: Citykart, a value fashion retailer, has unveiled its latest campaign...
News18 India sees massive surge in viewership and reach during India-Pakistan conflict
New Delhi: According to data released by the Broadcast Audience Research...
Manogya Loiwal Makes Her Debut on NDTV India with ‘X-Ray Report’: A No-Nonsense Dive into the Truth
Mumbai: NDTV India announces the debut of Manogya Loiwal, Ramnath Goenka...
COLORS Rishtey brings Prime Time Shows to DD Free Dish Viewers
Mumbai: COLORS Rishtey is set to make waves once again as...
Lava leads India’s 5G growth in mid-range smartphones: Puravansh Maitreya
In a rapidly evolving smartphone industry dominated by global giants, Lava...
OTTplay Premium and GTPL partner to redefine India’s digital entertainment ecosystem
Mumbai: OTTplay Premium has announced a strategic partnership with GTPL Hathway Limited (GTPL), India’s largest Multi-System Operator (MSO) and a...
Kuku embarks on international journey with OTT Audio & Video rollout
Bengaluru: Kuku has announced its global expansion, taking its audio and video OTT services to new international markets including the...
JioHotstar Leads India’s SVOD Market with 26% Share in Q1 2025: JustWatch Report
Mumbai: The Indian Subscription Video On Demand (SVOD) landscape witnessed a notable reshuffle in Q1 2025, as per data released...
Can Home Appliances Benefit From Experience Driven Marketing?
The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained...
Don’t Fake It: Ethical Boundaries for AI in Communications
AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand...
How Content, Community & Culture Can Brew a Coffee Movement in India
India’s love affair with coffee is undergoing a profound transformation. Once overshadowed by tea, coffee is now at the heart...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research
Mumbai: Hansa Research has unveiled the first edition of its Health Insurance Customer Experience Score (CuES) 2025 report, offering an...
IPL 2025 advertising sees 1.4% surge in ad volumes during first 57 matches: TAM Sports Report
Mumbai: The IPL 2025 season has witnessed a robust 1.4% growth in commercial ad volumes during the first 57 matches,...
There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age and legacy: Ormax Media
MUMBAI: There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age...
The Great Khali backed brand, Raj Cooling introduces the World’s Largest Air Cooler under the ‘Make in India’ initiative
Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler....
Business Today Announces Distinguished Jury for the 1st Edition of BT India’s Most Sustainable Companies
Business Today is set to host the jury meet for the first edition of BT India’s Most Sustainable Companies -...
Zee Telugu elevates television entertainment with the world television premiere of Robinhood and launch of Gharana Mogudu
Hyderabad: Zee Telugu, a leader in Telugu entertainment industry, is set to captivate audiences with back-to-back entertainment that promise to...
IntrCity, RailYatri onboards Mashrise as Monetization Partner
Mumbai: Mashrise, the digital marketing solutions provider, has announced its appointment as the official monetization partner for the Digital and...
Telegram announces a $50,000 global contest for content creators
MUMBAI: Telegram, an instant messaging platform with more than one billion monthly active users, has launched its first global contest...
TV9 Digital featured in Google Case Study for successful integration of One-Tap Sign-In
Mumbai: In a significant acknowledgment of its digital innovation, TV9 Digital has been featured in an official Google case study...
VDO.AI’s Remote-Enabled Interactive CTV ad format looks to transform traditional TV advertising into an interactive experience
MUMBAI: VDO.AI, a global ad tech company has launched a Remote-Enabled Interactive Connected TV ad format that looks to transform...
Amagi appoints industry veteran Emma Whitmore to head EMEA sales
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has appointed Emma Whitmore as its new Senior...
Performance Marketing Trailblazer Vatsal Rajgor launches ‘Moving Bramha’
Mumbai: Vatsal Rajgor, the visionary entrepreneur behind performance marketing agency DigiMaze and AI-powered media automation platform Strique, has unveiled his...
Dentsu Tokyo, Ogilvy Singapore and TBWA\Hakuhodo Tokyo Win Best of Disciplines at The One Show 2025
New York: Three agencies in APAC have received prestigious Best of...
Sportz Interactive expands in UK and Europe with strategic team additions
Mumbai: Sportz Interactive (SI) has announced a series of strategic hires...
Carrera Eyewear renews partnership with Pat Cummins for 2025
Mumbai: Carrera Eyewear, part of the Safilo Group has reaffirmed its...
Kinetic Group appoints Value 360 Communications to drive PR and Brand Visibility
Mumbai: In a significant move aimed at revitalizing its brand presence, Kinetic Group, one of India’s most iconic automotive engineering...
Honda Cars India names Burson as Strategic Communications Partner
Mumbai: Honda Cars India Ltd., has appointed Burson, the global communications agency, as its strategic communications partner. The collaboration aims...
Burson accelerates Sports & Entertainment growth across global markets
New York: Burson has announced significant new client wins and a robust expansion of its Sports & Entertainment offering. The...
Stirred Creative Lifts the Trophy at Ad Club Bangalore’s 5-A-Side Showdown
Bengaluru: The Ad Club Bangalore successfully concluded its much-anticipated annual 5-A-Side Football Tournament, held from May 10th to 12th at...
JioStar Champions India’s Creative-Tech Vision with IICT Launch at Waves 2025
Mumbai: In a bold move to catalyze the creative ambitions of India’s youth, Union Minister Ashwini Vaishnaw unveiled the Indian...
Coldplay’s Ahmedabad concerts generate ₹641 Cr estimated economic impact: EY-Parthenon and BookMyShow Live report
Mumbai: EY-Parthenon (EY-P), the leading strategy consulting firm and BookMyShow Live, the live entertainment experiential division of BookMyShow, India's leading...
Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Mumbai: The Indian auto industry ramped up its advertising spend significantly...
Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Mumbai: The Indian auto industry ramped up its advertising spend significantly...
Madhavan Sekar promoted to Head of Marketing – Amazon Pay at Amazon
Mumbai: Madhavan Sekar has been elevated to the role of Head...
Telegram announces a $50,000 global contest for content creators
MUMBAI: Telegram, an instant messaging platform with more than one billion...
8 out of 10 people are listening to Radio in Tier II & III markets: Toluna India findings
Tier II & III markets are showing some enlightening trends for the Radio medium. According to our study across 30...
Dentsu Tokyo, Ogilvy Singapore and TBWA\Hakuhodo Tokyo Win Best of Disciplines at The One Show 2025
New York: Three agencies in APAC have received prestigious Best of...
VDO.AI’s Remote-Enabled Interactive CTV ad format looks to transform traditional TV advertising into an interactive experience
MUMBAI: VDO.AI, a global ad tech company has launched a Remote-Enabled Interactive Connected TV ad format that looks to transform...
Lava leads India’s 5G growth in mid-range smartphones: Puravansh Maitreya
In a rapidly evolving smartphone industry dominated by global giants, Lava International has emerged as a resilient Indian brand rewriting...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Can Home Appliances Benefit From Experience Driven Marketing?
The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained...
Tata Play Binge teams up with BBC Player to stream British Shows in India
Mumbai: Tata Play Binge has announced a strategic content partnership with BBC Player, further strengthening its position as one of...
OTTplay Premium and GTPL partner to redefine India’s digital entertainment ecosystem
Mumbai: OTTplay Premium has announced a strategic partnership with GTPL Hathway Limited (GTPL), India’s largest Multi-System Operator (MSO) and a...
The Great Khali backed brand, Raj Cooling introduces the World’s Largest Air Cooler under the ‘Make in India’ initiative
Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler....
Kinetic Group appoints Value 360 Communications to drive PR and Brand Visibility
Mumbai: In a significant move aimed at revitalizing its brand presence, Kinetic Group, one of India’s most iconic automotive engineering...
Stirred Creative Lifts the Trophy at Ad Club Bangalore’s 5-A-Side Showdown
Bengaluru: The Ad Club Bangalore successfully concluded its much-anticipated annual 5-A-Side Football Tournament, held from May 10th to 12th at...
Leveling Up: How India’s Top Gamers Are Building Careers in the Creator Economy
As India’s creator economy experiences an unprecedented surge, one genre is leveling up faster than the rest—gaming. According to a...
