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LATEST NEWS

The British Game show 'Taskmaster' dropped by The CW after airing One Episode

Featured

The British Game show ‘Taskmaster’ dropped by The CW after airing One Episode

International: The CW has dropped the British comedy game show Taskmaster...

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

Brands represent 2020 moooods with month grid creatives

MilkLane Encourages Moms to Let Kids #GrowUpEasy with Dairy Snack Nutrinos

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

COLORS brings fresh episodes of its key shows; adds new fiction show Ishq Mein Marjaawan at 7 PM

COLORS to premiere fifth season of Naagin on 9th August

Madan Mohan Mohapatra moves on from Future Group

Madan Mohan Mohapatra moves on from Future Group

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

India Today’s ‘Mood of the Nation’ Poll delves deeper into current issues in India

India Today’s ‘Mood of the Nation’ Poll delves deeper into current issues in India

Irfan Khan, Partner, Yaap Digital

TikTok ban & Instagram likely to become new digital home: Irfan Khan, Partner, Yaap Digital

MARKET ANALYSIS

Ormax Approval Rating: PM Modi enjoys 68%; Chief Ministers; Naveen Patnaik, Jai Ram Thakur, Yogi Adityanath and Sarbananda Sonowal are the most popular CMs

Featured

Ormax Approval Rating: PM Modi enjoys 68%; Chief Ministers Naveen Patnaik, Jai Ram Thakur, Yogi Adityanath and Sarbananda Sonowal are the most popular CMs

Mumbai: Media consulting firm Ormax Media has announced the launch of The Ormax...

India’s hotel RevPAR declined 43.5% in H1 2020

India’s hotel RevPAR declined 43.5% in H1 2020

Kantar releases CX+ India Retail Report 2020

Kantar releases CX+ India Retail Report 2020

MOVERS & SHAKERS

Madan Mohan Mohapatra moves on from Future Group

Featured

Madan Mohan Mohapatra moves on from Future Group

Mumbai: Madan Mohan Mohapatra has moved on from Future Group. He...

C Mathew joins MarunadanMalayali.com as Business Head

C Mathew joins MarunadanMalayali.com as Business Head

Gozoop elevates Premkumar Iyer to Vice-President-National Operations, Gozoop

Gozoop elevates Premkumar Iyer to Vice-President-National Operations

INTERNATIONAL

The British Game show 'Taskmaster' dropped by The CW after airing One Episode

Featured

The British Game show ‘Taskmaster’ dropped by The CW after airing One Episode

International: The CW has dropped the British comedy game show Taskmaster...

OPPO signals strength in Western Europe releasing new ad campaign celebrating FC Barcelona milestone market expansion

OPPO signals strength in Western Europe releasing new ad campaign celebrating FC Barcelona milestone market expansion

Publicis Groupe names Adrian Farouk as CEO of Epsilon in ANZ market

Publicis Groupe names Adrian Farouk as CEO of Epsilon in ANZ market

TRANSFORMATIVE IDEAS

Ideas that can Transform Businesses; Topic : Collaborations

Ideas that can Transform Businesses; Topic : Collaborations

Ideas that can Transform Businesses; Area of focus: Human Resources

Ideas that can Transform Businesses; Area of focus: Human Resources

The British Game show 'Taskmaster' dropped by The CW after airing One Episode

Featured

The British Game show ‘Taskmaster’ dropped by The CW after airing One Episode

by EditorialAugust 8, 2020

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

Featured

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

by EditorialAugust 8, 2020

Brands represent 2020 moooods with month grid creatives

Brand Stories

Brands represent 2020 moooods with month grid creatives

by Felicia MenezesAugust 8, 2020

MilkLane Encourages Moms to Let Kids #GrowUpEasy with Tasty Dairy Snack Nutrinos

Brand Stories

MilkLane Encourages Moms to Let Kids #GrowUpEasy with Dairy Snack Nutrinos

by EditorialAugust 8, 2020

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

Featured

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

by EditorialAugust 8, 2020

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

Advertising

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

by EditorialAugust 8, 2020

Whatsapp leads among new brands: TAM AdEx-Television Advertising Report VII

Exclusive

Whatsapp leads among new brands: TAM AdEx-Television Advertising Report VII

by Felicia MenezesAugust 8, 2020

COLORS brings fresh episodes of its key shows; adds new fiction show Ishq Mein Marjaawan at 7 PM

Featured

COLORS to premiere fifth season of Naagin on 9th August

by EditorialAugust 8, 2020

Madan Mohan Mohapatra moves on from Future Group

Featured

Madan Mohan Mohapatra moves on from Future Group

by EditorialAugust 7, 2020

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

Featured

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

by ContributorAugust 7, 2020

The British Game show 'Taskmaster' dropped by The CW after airing One Episode

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

Whatsapp leads among new brands: TAM AdEx-Television Advertising Report VII

COLORS brings fresh episodes of its key shows; adds new fiction show Ishq Mein Marjaawan at 7 PM

Madan Mohan Mohapatra moves on from Future Group

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

EXCLUSIVE

Whatsapp leads among new brands: TAM AdEx-Television Advertising Report VII

Exclusive

Whatsapp leads among new brands: TAM AdEx-Television Advertising Report VII

by Felicia Menezes

Our goal is to help entrepreneurs create and develop their businesses by removing the barriers that exist in selling online: Sandeep Komaravelly, Shopify

Back to Business

Our goal is to help entrepreneurs create and develop their businesses by removing the barriers that exist in selling online: Sandeep Komaravelly, Shopify

by Yohan P Chawla

Our communication Strategy is aligned with the goals of our client: Archana Dutta, Aakhya India

Exclusive

Our communication Strategy is aligned with the goals of our client: Archana Dutta, Aakhya India

by Yohan P Chawla

ADVERTISING

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

Advertising

BARC Brands WK 30: LUX Toilet Soaps secures the 3rd position in Top 10 Brands category; Hindustan Lever Ltd. leads the top 10 Advertisers category

‘Kaano Pe Zimmedari’, an Ogilvy initiative, to spread the message of usage of masks: Piyush Pandey, Ogilvy

Advertising

‘Kaano Pe Zimmedari’, an Ogilvy initiative to spread the message of usage of masks: Piyush Pandey, Ogilvy

22feet Tribal Worldwide wins IMC mandate for MMTC-PAMP

Advertising

22feet Tribal Worldwide wins IMC mandate for MMTC-PAMP

TELEVISON

COLORS brings fresh episodes of its key shows; adds new fiction show Ishq Mein Marjaawan at 7 PM

Featured

COLORS to premiere fifth season of Naagin on 9th August

ZEE LIVE announces its line-up for Supermoon House Party

Featured

ZEE LIVE announces its line-up for Supermoon House Party

Star Plus to premiere Sushant Singh Rajput’s ‘Dil Bechara’ on 9th August

Featured

Star Plus to premiere Sushant Singh Rajput’s ‘Dil Bechara’ on 9th August

RADIO

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

Featured

100 BIG FM RJs interact and engage with the renowned spiritual leader Sadhguru

RAM/ TAM Adex: Indian Youth takes up Radio in a big way

Featured

RAM/ TAM Adex: Indian Youth takes up Radio in a big way

Radio One Launches New Show 'Night Shift'

Featured

Radio One Launches New Show ‘Night Shift’

MARKETING

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

Featured

Equitas Small Finance Bank is now the official retail banking partner of Chennai Super Kings

Marico Limited strengthens its play in the hygiene segment with the launch of ‘Protect’ range of surface disinfectants

Featured

Marico Limited strengthens its play in the hygiene segment with the launch of ‘Protect’ range of surface disinfectants

SBI Banks On Conversational Marketing Via Facebook Messenger To Make #GharSeBanking Frictionless

Featured

SBI Banks On Conversational Marketing Via Facebook Messenger To Make #GharSeBanking Frictionless

BRAND STORIES

Brand Stories

Brands represent 2020 moooods with month grid creatives

Brand Stories

MilkLane Encourages Moms to Let Kids #GrowUpEasy with Dairy Snack Nutrinos

Brand Stories

WATConsult and Pigeon India launch a new campaign, #StandByNursingMoms this breastfeeding week

Unlocking Media – Chapter 1

FOLLOW US ON INSTAGRAM

BACK TO BUSINESS

Back to Business

Our goal is to help entrepreneurs create and develop their businesses by removing the barriers that exist in selling online: Sandeep Komaravelly, Shopify

The new normal in a world where Covid-19, unfortunately, is becoming a part of our life will bring about many ...

by Yohan P Chawla07/08/2020

Back to Business

Focus on affordability as now is not the time for premium, luxury, high-end products: Sohinder Gill, CEO, Hero Electric

The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many ...

by Yohan P Chawla06/08/2020

Back to Business

We plan to grow nationally yet maintain our local touch: Siddhant Kamath, Naturals Ice Cream

The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many ...

by Kalpana Ravi05/08/2020

Back to Business

Our communication strategy would be to leverage on the health and hygienic snacking factor and focus as an alternative for breakfast: Rohit Mohan Pugalia, Munchilicious Granola

The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many ...

by Yohan P Chawla04/08/2020

Back to Business

We will heavily rely on modern marketing as compared to traditional marketing: Pankaj Tiwari, Nexzu Mobility

The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many ...

by Yohan P Chawla01/08/2020

LEADERSPEAK

Dheeraj Sinha, Managing Director - India, Chief Strategy Officer - South Asia

Exclusive

We have got an hour glass structure there are leaders, and there are young people who are front facing: Dheeraj Sinha, Leo Burnett

STRAIGHT TALK

Tanushree Radhakrishnan, Chief Operating Officer, LIQVD Asia

Exclusive

Travel makes a very big part of me and I believe that you should not just read about places, you should go and see them: Tanushree Radhakrishnan, LIQVD Asia

MY COLUMN

Irfan Khan, Partner, Yaap Digital

Featured

TikTok ban & Instagram likely to become new digital home: Irfan Khan, Partner, Yaap Digital

Uncertainty and perplexity dominate TikTok’s future after an explosive growth in the Indian market. It is amongst the 59 Chinese...

Brand Building in the time of crisis: Why an effective communication strategy is pivotal

Do not let the pandemic spoil your SEO game, ace it now!

Do not let the pandemic spoil your SEO game, ace it now!

Dushyant Sinha, Founder Director, ICCPL

Tracing the course of Indian real estate PR in pre and post lockdown times

FOCUS2020

2020

Shemaroo will drive business innovations, disruptions and set new standards for the entertainment industry in 2020: Hiren Gada on Focus

Hiren Gada, CEO – Shemaroo Entertainment shares his Focus points for 2020. Steering Growth These are exciting times for the ...

by Editorial31/01/2020

2020

We are strategically placed to go to the next level by championing the specialist marketplace through exhibitions: Yogesh Mudras

Informa Markets in India, this year are committed to plan for success and enthusiastically implement decided actionables to take the ...

by Editorial01/02/2020

2020

Our aim is to create plenty of disruptive, memorable campaigns for our brands: Virendra Saini

Virendra Saini - Executive Director, Triton Communications shares his focus points 2020 Focus on providing Business Solutions more than just ...

by Editorial31/01/2020

2020

We will consolidate our positioning as preferred choice for intercity bus travel in 2020: Manish Rathi

Manish Rathi, CEO &Co-Founder, IntrCity by RailYatri, shares his focus areas for 2020. Create a new default in the intercity ...

by Editorial30/01/2020

2020

2020 shall also see our first overseas office with teams strategically located across key regions: Suveer Bajaj on Focus 2020

Suveer Bajaj, Co-founder, FoxyMoron shares his Focus areas for 2020 Consolidation 2019 has ended on a high, with the agency ...

by Editorial30/01/2020

OTT

Discovery Plus Celebrates Independence day with Tales of Valour documenting real-life war stories

Featured

Discovery Plus Celebrates Independence day with Tales of Valour documenting real-life war stories

Mumbai: Discovery Plus, India’s first aggregated real-life entertainment streaming app, which offers of thousands of hours of exclusive content across...

ZEE5 becomes 6th most globally downloaded video streaming app on Google Play

ZEE5 becomes 6th most globally downloaded video streaming app on Google Play

Amazon Studios Orders Second Season of the Hit Thriller Hunters

Amazon Studios Orders Second Season of the Hit Thriller Hunters

Ullu App launches Ullu Music channel, aims at giving opportunities to outsiders

Ullu App launches Ullu Music channel, aims at giving opportunities to outsiders

CABLE & DTH

Dish TV India to telecast live ‘With Sadhguru in Challenging Times’ on DishTV and D2H platforms

Cable & DTH

Dish TV India to telecast live ‘With Sadhguru in Challenging Times’ on DishTV and D2H platforms

Mumbai: Catering to the needs of viewers who enjoy spiritual and religious content, Dish TV India Limited, India’s leading DTH Company has...

Dish TV India introduces ‘Korean Drama Active’ service for its DishTV and D2H users

Dish TV India introduces ‘Korean Drama Active’ service for its DishTV and D2H users

D2H announces the winner of 'Singing Star' Talent hunt

D2H announces the winner of ‘Singing Star’ Talent hunt

PRINT

India Today’s ‘Mood of the Nation’ Poll delves deeper into current issues in India

Featured

India Today’s ‘Mood of the Nation’ Poll delves deeper into current issues in India

New Delhi: How did Prime Minister Narendra Modi handle the Covid-19 pandemic? Is India confident that he can pull the...

Cadbury and Ogilvy reach out to 3.2 million readers, enabling them to acknowledge the ones who make life easier with a 'Heart Felt Thank You note'

Cadbury and Ogilvy reach out to 3.2 million readers, enabling them to acknowledge the ones who make life easier with a ‘Heart Felt Thank You note’

New print media policy: 80% of the ads space will go to Vernacular and 20% to English publications

New print media policy: 80% of the ads space will go to Vernacular and 20% to English publications

PR COLUMN

Air-O-Water awards its communications mandate to Mavcomm Consulting

Featured

Air-O-Water awards its communications mandate to Mavcomm Consulting

Mumbai: Air-O-Water Private Limited, India’s pioneering Atmospheric Water Generator (AWG) company, has today announced that it has awarded the company’s...

Bajar App witnesses a growth of 100 percent during Covid-19

Bajar App witnesses a growth of 100 percent during Covid-19

India’s first club for Public Relations Launched; professionals come together to launch the initiative

India’s first club for Public Relations Launched; professionals come together to launch the initiative

EVENTS

Why Onam is celebrated more than other festivals in Kerala

Events

Why Onam is celebrated more than other festivals in Kerala

Kerala: To mark the auspicious day, people offer special prayers and draw flower rangolis called Pookkalam near their doors to...

Event Capital & BookMyShow bring together ‘Festival of Festivals’

Event Capital & BookMyShow bring together ‘Festival of Festivals’

ABP Majha conducts ‘Majha Vision’ in Mumbai

ABP Majha conducts ‘Majha Vision’ in Mumbai

DIGITAL

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

Featured

Gaana Becomes India’s First Music Streaming App to Reach 185 Mn Monthly Active Users

Mumbai: Buoyed by the successful launch of Gaana HotShots (short videos), live streaming & podcasts, India’s largest music streaming app,...

Pixalive Launches Pixmash, the Most Advanced Made-In-India app for Short-Form Videos

Pixalive Launches Pixmash, Made-In-India app for Short-Form Videos

ShareChat’s short video platform Moj Gets an Image Makeover

ShareChat’s short video platform Moj Gets an Image Makeover

Video Library:

StraightTalk 2019:

LeaderSpeak 2019:

Future of the Advertising Workplace

Game Changers 2019:

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