Havas Media Network India names Archana Aggarwal as Chief Growth Officer
Mumbai: Havas Media Network India has appointed Archana Aggarwal as Chief...
Goafest 2026 secures MediaKart as Co-presenter, LinkedIn and Spotify as Powered by Sponsors
Mumbai: Jointly organised by the Advertising Agencies Association of India and...
Omnicom Advertising Asia forms future-focused leadership team to drive brand relevance across markets
Singapore: Omnicom Advertising Asia (OA Asia) has announced the formation of...
Shilpa Shetty-backed Alpino crosses ₹100 crore milestone with rapid growth
Mumbai: Surat-based health food brand Alpino has officially crossed the Rs....
Pepsi Global unites iconic football legends in campaign celebrating fan rituals beyond the 90 minutes
MUMBAI: Ahead of a summer of sport, Pepsi Global has brought...
Pickyourtrail appoints Janani Kandaswamy as Head of Marketing to drive brand-led growth
Chennai: Travel-tech platform Pickyourtrail has announced the appointment of Janani Kandaswamy...
Acko promotes Nitin Khanna to CMO; Ashish Mishra exits after six years
Mumbai: Digital insurance company Acko has elevated Nitin Khanna to the...
lendingplate names CA Vijay Kumar Singh as CFO
lendingplate, a digital-first lending platform under Unifinz Capital India Limited, has...
BPTP appoints Shalini Jha as SVP – Marketing
Gurugram: BPTP Limited has announced the appointment of Shalini Jha as...
V6 News YouTube channel surpasses 12 million subscribers, marking major digital milestone
Hyderabad: V6 News, a Telugu news channel, has achieved a significant...
Z to broadcast DP World ILT20 Season 5 from November 22; final set for December 20, 2026
Mumbai: Zee Entertainment Enterprises Limited (‘Z’), a leading content and technology...
Tata Play Binge’s ‘Shots’ scales up short-form play with Pocket Films partnership
Mumbai: Tata Play Binge is expanding its micro-drama offering with the...
Wow! Momo turns ‘World’s Crispiest Fries’ claim into a content-led cultural conversation
Mumbai: Wow! Momo is looking to turn a product claim into...
Dinshaw’s summer campaign celebrating nostalgia, generosity and the joy of getting a little extra
MUMBAI: This summer, Dinshaw’s is bringing a richer, more indulgent twist...
Himalaya BabyCare’s new DVC highlights the role of Ashwagandha and Bala in supporting strength through the ritual of daily massage
Mumbai: Himalaya BabyCare, one of India’s most trusted baby care brands,...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Nivin Pauly’s Prathichaya set for JioHotstar streaming debut on April 24
Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...
Lionsgate Play scales Hollywood slate with 100+ premieres, announces Heated Rivalry Season 2
Mumbai: Lionsgate Play has announced a major expansion of its Hollywood content strategy, unveiling a slate of over 100 premieres...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the...
Marketing Homes Like Luxury Brands Is Not a Strategy. It Requires a Shift in Thinking
Most real estate marketing still speaks in the language of what a home is. Buyers have quietly moved to interpreting...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
The Rise of AI-Powered Influencers: What’s Next for India’s Creator Economy?
The creator economy is a thriving ecosystem of content creators, influencers, and digital entrepreneurs who monetise their work across digital...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Smytten appoints Shishir Varma as CEO of PulseAI Research
Mumbai: Smytten today announced the appointment of Shishir Varma as Chief Executive Officer of PulseAI Research Powered by Smytten, marking...
Programmatic Powers 80% of Digital Ads as Market Tops $1 Trillion in 2025: report
Mumbai: The global advertising industry has entered a defining phase of structural transformation, with total ad spend crossing the $1...
Times Now Navbharat tops Hindi news OTS at 98.46% in Week 14’26: Chrome DM Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 14’26 (April 4–10), offering a detailed...
Brandsutra 2.0 crosses 1000 copies in Nepal; milestone marked on Mother’s Day with a message of gratitude
Mumbai: Brandsutra 2.0, a book on branding and marketing in the South Asian context, has crossed a milestone of 1000...
Collective Studios’ Historyverse & Jio Studios Unveil ‘Krishna’ Teaser at NAB 2026, Showcasing a New AI-Native Filmmaking Model
Mumbai: Jio Studios and Collective Studios’ Historyverse today unveiled the global first teaser of Krishna, an upcoming theatrical feature directed...
‘Bhalobasa Bengal – Inspiring Bharat’: CNN-News18 Kolkata Town Hall Celebrates Spirit of Bengal
Mumbai: Bengal has always been known for its rich culture, creativity and ideas. From literature and art to music and...
Balance Hero appoints Debarya Dutta as Chief AI Officer, launches dedicated AI division
New Delhi: Balance Hero, the operator of the financial platform True Balance, has appointed Debarya Dutta as Chief AI Officer...
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan Times and Mint, hosted a strategic publishing forum in...
Adobe strengthens AI leadership with Firefly creative agent and platform expansion
New Delhi: Adobe has announced a significant leap in creative technology with the introduction of Firefly AI Assistant, powered by...
India sees 483.7 million ad removals, 1.7 million account suspensions: Google report
Mumbai: Google has released its 2025 Ads Safety Report: India, underscoring its intensified efforts to safeguard the digital advertising ecosystem...
Amagi, ADAMS in strategic partnership to accelerate digital transformation and FAST distribution in Latin America
MUMBAI: Amagi, which works in SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership and official...
IAB Tech Lab announces Dynamic Traffic Engine donation from Amazon Ads to improve bidstream efficiency
Mumbai: IAB Tech Lab has announced the donation of Amazon Ads’ Dynamic Traffic Engine (DTE), a new framework aimed at...
London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament
Mumbai: London International Awards (LIA) has announced the introduction of a...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed...
Monzo debuts in Ireland with BBH Dublin’s nostalgia-led ‘New Era of Banking’ campaign
Dublin: Monzo has officially launched in Ireland, backed by a strong...
Konnections IMAG bags PRSI honour for Excellence in Reputation & Crisis Communication
Hyderabad: Konnections IMAG, an integrated marketing communications agency, has been honoured with the Excellence in Reputation Management and Crisis Communication...
PCG wins PR Mandate for Apis India, strengthens FMCG portfolio
Mumbai: Pepper Communications Group (PCG) has secured the public relations mandate for Apis India Limited, further strengthening its presence in...
The Good Edge bags PR and Communications Mandate for McDonald’s India (West & South)
Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Shilpa Shetty-backed Alpino crosses ₹100 crore milestone with rapid growth
Mumbai: Surat-based health food brand Alpino has officially crossed the Rs....
Havas Media Network India names Archana Aggarwal as Chief Growth Officer
Mumbai: Havas Media Network India has appointed Archana Aggarwal as Chief...
Acko promotes Nitin Khanna to CMO; Ashish Mishra exits after six years
Mumbai: Digital insurance company Acko has elevated Nitin Khanna to the...
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan...
Marks & Spencer executes ‘Love That’ Radio Takeover with Radio Mirchi across metros
Mumbai: In a bold and unconventional marketing move, Marks & Spencer (M&S) has partnered with Radio Mirchi to deliver a...
London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament
Mumbai: London International Awards (LIA) has announced the introduction of a...
India sees 483.7 million ad removals, 1.7 million account suspensions: Google report
Mumbai: Google has released its 2025 Ads Safety Report: India, underscoring its intensified efforts to safeguard the digital advertising ecosystem...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Marketing Homes Like Luxury Brands Is Not a Strategy. It Requires a Shift in Thinking
Most real estate marketing still speaks in the language of what a home is. Buyers have quietly moved to interpreting...
Dish TV appoints three Independent Directors following strong shareholder approval
Mumbai: Dish TV India Limited has announced that its shareholders have approved the appointment of three Independent Directors to its...
Nivin Pauly’s Prathichaya set for JioHotstar streaming debut on April 24
Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...
Brandsutra 2.0 crosses 1000 copies in Nepal; milestone marked on Mother’s Day with a message of gratitude
Mumbai: Brandsutra 2.0, a book on branding and marketing in the South Asian context, has crossed a milestone of 1000...
Konnections IMAG bags PRSI honour for Excellence in Reputation & Crisis Communication
Hyderabad: Konnections IMAG, an integrated marketing communications agency, has been honoured with the Excellence in Reputation Management and Crisis Communication...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
