The One Show 2026 announces 33 finalists from India across categories
New York: The One Club for Creativity has announced the finalists...
Anupriya Acharya, Dheeraj Sinha, Kainaz Karmakar Lead India’s Jury Presence at Cannes Lions 2026
Mumbai: India has once again cemented its position as a key...
KFC and Pizza Hut Singapore appoint WPP Media for integrated media mandate
Singapore: WPP Media has been appointed as the integrated media agency...
Priority Pass deepens Chennai Bulls partnership to back emerging rugby talent on global stage
Mumbai: Priority Pass, owned and operated by Collinson International, has expanded...
Birla Opus Paints leverages JioStar partnership to drive impact during IPL 2026 season
Mumbai: Birla Opus Paints has strengthened its association with JioStar for...
Britannia Tiger Krunch launches Tiger Hero Hunt to build bullying awareness through interactive storytelling experience
Mumbai: Britannia Industries has introduced ‘Tiger Hero Hunt’, an awareness-led campaign...
Mobec Innovations Elevates Gautam Singh and Satyabrat Shukla as Co-Founders to drive EV and battery innovation
New Delhi: Mobec Innovations has elevated Gautam Singh and Satyabrat Shukla...
Origen Realty names Poulomi Ray as Chief Marketing Officer
Gurugram: Origen Realty has appointed Poulomi Ray as its Chief Marketing...
bigbasket names Arpit Jaiswal as Chief Growth Officer
Mumbai: bigbasket, a Tata Group enterprise, has announced the appointment of...
IICT signs strategic MoUs to boost AVGC-XR and Esports ecosystem at India Gaming Show 2026
Chennai: The Indian Institute of Creative Technologies (IICT) has signed a...
Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks
Mumbai: Network18 Media & Investments Limited on Saturday reported a steady...
‘Z’ announces strategic investment in the creative VFX & Animation studio – PhantomFX
Mumbai: Leading Content & Technology powerhouse Zee Entertainment Enterprises Ltd. (‘Z’),...
Big4Travel Bangkok skips the World Cup noise, sells escape instead in clever anti-football campaign
Bangkok: In a category crowded with high-decibel World Cup marketing, Big4Travel...
Casio India’s new campaign looks to capture the essence of Baisakhi with timepieces that celebrate moments and enduring connections
MUMBAI: This Baisakhi, Casio India, a pioneer in timekeeping innovation, unveils...
ADbhoot uses AI quietly to let linen shine in CottonKing aura campaign
Mumbai: ADbhoot has unveiled a new campaign for CottonKing’s premium linen...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the...
Netflix Eyes $3 Billion Ad Revenue in 2026 as Ads Tier Powers Growth, APAC Surges
Mumbai: Streaming major Netflix is doubling down on its advertising business, projecting that ad revenues will reach approximately $3 billion...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
The Rise of AI-Powered Influencers: What’s Next for India’s Creator Economy?
The creator economy is a thriving ecosystem of content creators, influencers, and digital entrepreneurs who monetise their work across digital...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Programmatic Powers 80% of Digital Ads as Market Tops $1 Trillion in 2025: report
Mumbai: The global advertising industry has entered a defining phase of structural transformation, with total ad spend crossing the $1...
Times Now Navbharat tops Hindi news OTS at 98.46% in Week 14’26: Chrome DM Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 14’26 (April 4–10), offering a detailed...
64% Growth in small firms hiring signals shift in entry-level job market: LinkedIn
Mumbai: LinkedIn has released its Grads’ Guide 2026, highlighting a rapidly evolving job landscape for fresh graduates in India, with...
‘Bhalobasa Bengal – Inspiring Bharat’: CNN-News18 Kolkata Town Hall Celebrates Spirit of Bengal
Mumbai: Bengal has always been known for its rich culture, creativity and ideas. From literature and art to music and...
JAGSoM Launches India’s First Specialised School For Brand Management
Bengaluru: Jagdish Sheth School of Management (JAGSoM), one of India’s best AACSB- accredited business school, today announced the launch of...
Zee Telugu Brings Non-Stop Entertainment This Summer with The Family Assembly, Dude & Akhanda 2 Premieres
Mumbai: Zee Telugu is set to elevate the summer viewing experience with a dynamic and engaging content slate, promising audiences...
Balance Hero appoints Debarya Dutta as Chief AI Officer, launches dedicated AI division
New Delhi: Balance Hero, the operator of the financial platform True Balance, has appointed Debarya Dutta as Chief AI Officer...
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan Times and Mint, hosted a strategic publishing forum in...
Adobe strengthens AI leadership with Firefly creative agent and platform expansion
New Delhi: Adobe has announced a significant leap in creative technology with the introduction of Firefly AI Assistant, powered by...
India sees 483.7 million ad removals, 1.7 million account suspensions: Google report
Mumbai: Google has released its 2025 Ads Safety Report: India, underscoring its intensified efforts to safeguard the digital advertising ecosystem...
Amagi, ADAMS in strategic partnership to accelerate digital transformation and FAST distribution in Latin America
MUMBAI: Amagi, which works in SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership and official...
IAB Tech Lab announces Dynamic Traffic Engine donation from Amazon Ads to improve bidstream efficiency
Mumbai: IAB Tech Lab has announced the donation of Amazon Ads’ Dynamic Traffic Engine (DTE), a new framework aimed at...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed...
Monzo debuts in Ireland with BBH Dublin’s nostalgia-led ‘New Era of Banking’ campaign
Dublin: Monzo has officially launched in Ireland, backed by a strong...
Erling Haaland, Vinicius Júnior lead Marriott Bonvoy–Visa’s ‘For Fans, Everywhere’ campaign ahead of FIFA World Cup 2026
Mumbai: Marriott Bonvoy and Visa have unveiled their global campaign ‘For...
PCG wins PR Mandate for Apis India, strengthens FMCG portfolio
Mumbai: Pepper Communications Group (PCG) has secured the public relations mandate for Apis India Limited, further strengthening its presence in...
The Good Edge bags PR and Communications Mandate for McDonald’s India (West & South)
Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns...
The Other Circle marks 13 years with rebrand and expanded 360-degree communications mandate
Mumbai: The Other Circle (TOC) has completed 13 years of operations, unveiling a refreshed brand identity and an expanded mandate...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
IICT signs strategic MoUs to boost AVGC-XR and Esports ecosystem at India Gaming Show 2026
Chennai: The Indian Institute of Creative Technologies (IICT) has signed a...
The One Show 2026 announces 33 finalists from India across categories
New York: The One Club for Creativity has announced the finalists...
Mobec Innovations Elevates Gautam Singh and Satyabrat Shukla as Co-Founders to drive EV and battery innovation
New Delhi: Mobec Innovations has elevated Gautam Singh and Satyabrat Shukla...
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan...
Marks & Spencer executes ‘Love That’ Radio Takeover with Radio Mirchi across metros
Mumbai: In a bold and unconventional marketing move, Marks & Spencer (M&S) has partnered with Radio Mirchi to deliver a...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed...
India sees 483.7 million ad removals, 1.7 million account suspensions: Google report
Mumbai: Google has released its 2025 Ads Safety Report: India, underscoring its intensified efforts to safeguard the digital advertising ecosystem...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
Dish TV appoints three Independent Directors following strong shareholder approval
Mumbai: Dish TV India Limited has announced that its shareholders have approved the appointment of three Independent Directors to its...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the...
‘Bhalobasa Bengal – Inspiring Bharat’: CNN-News18 Kolkata Town Hall Celebrates Spirit of Bengal
Mumbai: Bengal has always been known for its rich culture, creativity and ideas. From literature and art to music and...
PCG wins PR Mandate for Apis India, strengthens FMCG portfolio
Mumbai: Pepper Communications Group (PCG) has secured the public relations mandate for Apis India Limited, further strengthening its presence in...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
