BC Web Wise wins Digital and Social Media Mandate for Procam International’s HDOR
Mumbai: Procam International has appointed BC Web Wise to lead the...
Publicis Groupe Middle East appoints Kalpesh Patankar as Chief Creative Officer of Leo Constellation Gulf
Dubai: Publicis Groupe Middle East has appointed Kalpesh Patankar as Chief...
Mankind Pharma appoints Story Digital as integrated creative agency for HealthOK
Mumbai: Story Digital has been appointed as the integrated creative agency...
Only 46% of brands serve video ads despite 78% producing them: Bannerflow
Mumbai: Brands are producing video ads at a faster pace than...
SkillBox enters sports with Super League Kerala ticketing partnership
Mumbai: SkillBox has announced its partnership with Super League Kerala (SLK)...
BharatPe appoints Yugal Tiwari as Chief Product and Marketing Officer
Mumbai: Fintech company BharatPe has appointed Yugal Tiwari as its Chief...
Daksham Capital appoints Saurabh Mundhra as Co-Founder & Head – West
Mumbai: Daksham Capital, a financial services firm focused on tailored investment...
Courtyard by Marriott Mumbai International Airport Strengthens Leadership with Mahesh Shetty and Avani Dedhia
Mumbai: Courtyard by Marriott Mumbai International Airport has strengthened its leadership...
Epigamia ropes in Mansi Modi as Marketing Head, and Rahul Bhagat to lead Manufacturing
Mumbai: Epigamia, a premium dairy products company, has announced two senior...
Google India and JioStar bring AI-powered Search to Indian households through TV integrations
Mumbai: JioStar has announced a multi-platform association with Google India to...
NBDSA fines Zee News ₹2 lakh over AMU protest coverage; takes no action against TV Today in Wego complaint
New Delhi: The News Broadcasting & Digital Standards Authority (NBDSA) has...
NDTV appoints Prashanti Moktan as Head of Instagram to strengthen social media strategy
New Delhi: NDTV has appointed Prashanti Moktan as Head of Instagram,...
Pulsar marks 25 years with sequel to its iconic 2001 launch campaign
Pune: Bajaj Auto Ltd. has launched a new television commercial for...
Nippo Spotlights India’s Unsung Heroes with New ‘Silent Warriors’ Campaign
Chennai: Indo National Limited (INL), the company behind the Nippo brand,...
Complan launches ‘India ka Complan Boy’ campaign featuring Vaibhav Sooryavanshi
Mumbai: Complan, the nutrition drink brand from Zydus Wellness, has launched...
‘Sau Baat Ki Ek Baat’ completes 10 years, celebrates a decade of viewer trust
New Delhi : News18 India’s prime-time offering Sau Baat Ki Ek...
TRAI withdraws 2013 TV ad-duration reporting order after 12-minute ceiling is removed
New Delhi: The Telecom Regulatory Authority of India (TRAI) has withdrawn...
Sony AATH Launches First Unscripted Bengali Comedy Cooking Show ‘Raandhuni Na Kaandhuni’
Kolkata: Sony AATH is set to expand its original entertainment offering...
“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
For years, residential real estate marketing in India revolved around a...
Pratilipi’s Double Tap Films launches 30 microdrama titles on Flipkart
Mumbai: Double Tap Films, the in-house production studio of Pratilipi, has entered into a content partnership with Flipkart to bring...
Tata Play launches 24×7 ad-free Reality TV service with Bigg Boss seasons
Mumbai: Tata Play has expanded its entertainment offering with the launch of Tata Play Reality TV, a dedicated 24x7 ad-free...
Atinder Sodhi joins Zee5 as VP – Growth & Strategy
Mumbai: Atinder Sodhi has joined Zee5 as Vice President, Growth & Strategy, bringing nearly eight years of experience across Viacom18...
Why Regional Personalisation Could Be the Key to Winning India’s Festive Shopper
“Same festival, different reasons to shop.” – This thought is becoming increasingly important for brands preparing for India’s 2026 festive...
What the Next Generation of Visitor and Brand Experience Centres Could Look Like
Most experience centre briefs I receive begin with a list of technology. Inevitably, in the first meeting I ask a...
Invisible Loyalty: Why the Best Channel Engagement Strategies Don’t Feel Like Programs Anymore
For a long time, channel loyalty was pretty straightforward. You’d set up a program, lay out how points work, set...
The Intent Gap: Why Streaming Recommendations Still Run on Yesterday’s Data
Most recommendation engines still answer a question nobody is asking anymore. They ask what a viewer has liked in the...
B2B campaigns with strong buyability signals show 63% higher likelihood of increased ROI: WARC, LinkedIn and LIONS Advisory
Mumbai: Trusted recommendations, peer validation and relatable customer situations are emerging as important drivers of brand and commercial success in...
Too Much Content, Too Little Coherence: The New Brand Challenge in the AI Era
Mumbai: The bigger challenge is brand coherence — ensuring that every piece of content, customer interaction, search result, AI-generated response...
India’s OTT universe reaches 665 million, paid subscriptions rise 16%; CTV audience jumps 60%: Ormax Report
Mumbai: India’s OTT audience universe has grown to 664.9 million, representing 45% of the country’s population, while active paid OTT...
Hero Xtreme honours the daredevilry of COLORS’ Khatron Ke Khiladi, gifting bikes to all 13 khiladis and the show’s host, Rohit Shetty
Mumbai: Rewriting the rules of prime-time dynamics, COLORS' 'Khatron Ke Khiladi' has etched Darr Ka Naya Daur into the history...
POGO & Cartoon Network bring back India’s largest School Contact Programme, engaging with 1 million children across 1,400 schools
India: Warner Bros. Discovery (WBD) is marking the 19th edition of its flagship School Contact Programme (SCP), reaffirming its position...
Truth and Social Publication’s ‘Divine Detour’ Inspires Massive Hit ‘Hanuman Ansh’, Bringing Neem Karoli Baba and Hanuman Bhakti to the Big Screen
New Delhi: A chance detour to Kainchi Dham in 2006 became the beginning of a spiritual journey that would eventually...
DIPA appoints Munish Seth as Chairman and Venkatesh Tiwari as Vice Chairman
Gurgaon: The Digital Infrastructure Providers Association (DIPA), following its Annual General Meeting (AGM) held on September 15, 2026, has appointed...
Google elevates Sapna Chadha to VP, APAC Ads Go-to-Market Strategy & Operations
Mumbai: Google has expanded the regional remit of Sapna Chadha, elevating her to Vice President, Asia Pacific Ads Go-to-Market Strategy...
Dalet integrates NVIDIA AI to detect synthetic content in media workflows
Paris: Dalet has announced a collaboration with NVIDIA to integrate synthetic content detection into media workflows through new capabilities in...
Frodoh, STAGE join hands to drive first-screen monetisation on regional OTT
Mumbai: Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform STAGE to introduce a first-screen monetisation...
Cebrion appoints Sarit Bose as Founder and Chief Product & Innovation Officer
Mumbai: Sarit Bose has taken on the role of Founder and Chief Product & Innovation Officer at Cebrion, a deep...
Huella appoints Kartik Mehta as Mentor to accelerate Southeast Asia expansion
Gurgaon: Huella, Asia's first creative AdTech & Media Intelligence company, has appointed industry veteran Kartik Mehta as Mentor to support...
Unbreak Britain Billboard returns with a message of hope for the future
London: Elliott Starr, Founder and Creative Partner at Belief Studio, has...
EXL launches ‘Go Beyond.’ brand reflecting 27-year track record of transformation and innovation
Mumbai: EXL, a global data and AI company, has launched its...
Dalet names Brian Doheny as Chief Executive Officer
New York: Dalet, a technology and service provider for media-rich organisations,...
Redhill India bags the strategic communications mandate for Lightrock in India
Delhi: Redhill Communications, a global communications agency, has been appointed as the strategic communications partner of Lightrock, a leading investment...
Envalior names Aniket Nirwan as Regional Communications Manager, IMEA
Pune: Envalior, a global materials company specialising in high-performance engineering materials, has appointed Aniket Nirwan as Regional Communications Manager, IMEA...
Nitin Yadav appointed Head of PR at Mivi
New Delhi: Homegrown consumer technology brand Mivi has appointed Nitin Yadav as its Head of PR, where he will lead...
CavinKare and MMA honour India’s promising innovators at 15th ChinniKrishnan Innovation Awards 2026
Chennai: CavinKare, in association with the Madras Management Association (MMA), honoured India’s promising innovators and emerging idea-makers at the 15th...
‘CNN-News18 BRICS Dialogues in Partnership with Firstpost’ to Bring Together Influential Voices, on 11 Sep
New Delhi: As India prepares to host the 18th BRICS Summit, CNN-News18, in partnership with Firstpost, will bring together some...
Soundscapes of India 2026 Brings Together 150+ Artists and Delegates from 20+ Countries
New Delhi: Soundscapes of India (SOI) Season 3, the country’s showcase music festival and global music exchange, concluded its three-day...
BC Web Wise wins Digital and Social Media Mandate for Procam International’s HDOR
Mumbai: Procam International has appointed BC Web Wise to lead the...
BC Web Wise wins Digital and Social Media Mandate for Procam International’s HDOR
Mumbai: Procam International has appointed BC Web Wise to lead the...
Daksham Capital appoints Saurabh Mundhra as Co-Founder & Head – West
Mumbai: Daksham Capital, a financial services firm focused on tailored investment...
Google elevates Sapna Chadha to VP, APAC Ads Go-to-Market Strategy & Operations
Mumbai: Google has expanded the regional remit of Sapna Chadha, elevating...
Vijay Garg named President of the Association of Radio Operators for India
New Delhi: The Association of Radio Operators for India (AROI), the apex body representing India’s private FM radio industry, has...
Unbreak Britain Billboard returns with a message of hope for the future
London: Elliott Starr, Founder and Creative Partner at Belief Studio, has...
Frodoh, STAGE join hands to drive first-screen monetisation on regional OTT
Mumbai: Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform STAGE to introduce a first-screen monetisation...
“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
For years, residential real estate marketing in India revolved around a familiar formula—location, pricing, amenities and possession timelines. Today, however,...
The Intent Gap: Why Streaming Recommendations Still Run on Yesterday’s Data
Most recommendation engines still answer a question nobody is asking anymore. They ask what a viewer has liked in the...
Why Regional Personalisation Could Be the Key to Winning India’s Festive Shopper
“Same festival, different reasons to shop.” – This thought is becoming increasingly important for brands preparing for India’s 2026 festive...
VZY appoints Uttam Tiwari as CTO, Edwin Charles Albert as SVP – Product
Noida: VZY, Dish TV Group’s connected digital entertainment platform, has strengthened its technology and product leadership team with the appointment...
Pratilipi’s Double Tap Films launches 30 microdrama titles on Flipkart
Mumbai: Double Tap Films, the in-house production studio of Pratilipi, has entered into a content partnership with Flipkart to bring...
Hero Xtreme honours the daredevilry of COLORS’ Khatron Ke Khiladi, gifting bikes to all 13 khiladis and the show’s host, Rohit Shetty
Mumbai: Rewriting the rules of prime-time dynamics, COLORS' 'Khatron Ke Khiladi' has etched Darr Ka Naya Daur into the history...
Redhill India bags the strategic communications mandate for Lightrock in India
Delhi: Redhill Communications, a global communications agency, has been appointed as the strategic communications partner of Lightrock, a leading investment...
CavinKare and MMA honour India’s promising innovators at 15th ChinniKrishnan Innovation Awards 2026
Chennai: CavinKare, in association with the Madras Management Association (MMA), honoured India’s promising innovators and emerging idea-makers at the 15th...
NODWIN Gaming launches NODWIN Sports, appoints Gurbaksh Singh Virdi to lead new division
New Delhi: NODWIN Gaming, a global youth entertainment company, has launched NODWIN Sports, a dedicated mainstream sports vertical focused on...
