Uber launches Journey Ads in India
Uber's advertising division and Uber have officially launched an advertising solution...
Schbang and Masoom Minawala launch talent management vertical ‘MMaximize’
Schbang, the creative, media and technology transformation company, has launched a...
Pradeep Guha’s statue unveiled on his birth anniversary
In honour of Pradeep Guha's birth anniversary, a special ceremony took...
Techno Paints appoints Mahesh Babu as brand ambassador
Techno Paints has announced the appointment of Tollywood actor Mahesh Babu...
Lendingkart to launch SME cards business; hires Kamna Baweja as Chief Business Officer
Lendingkart Group today announced the appointment of Kamna Baweja as its...
Blockchain tech company Dhiway unveils a new brand identity
Dhiway, a blockchain technology company based out of Bangalore that creates...
Kaspersky ropes in Jaydeep Singh to head India operations
Kaspersky, a global cybersecurity company, has announced the appointment of Jaydeep...
Tenon Group elevates Mayank Dixit to COO
Facilities management company Tenon FM with its foothold in India, Singapore,...
Under Armour appoints Surya Kiran as Head of Marketing
Underdog Athletics, India distributor and licensee for Under Armour, has appointed...
Humans of Bombay forays into long-format branded storytelling
Humans of Bombay (HoB), an storytelling platform, has expanded to longer-format...
Pooja Duggal joins ZMCL as HR Head
Pooja Duggal has joined Zee Media Corporation Limited as Head Human...
The Marcom Avenue launches own production house ‘The Woah Films’
The Marcom Avenue (TMA), an integrated marketing agency, announced the launch...
Nihar Naturals emphasises every Woman’s right to have appealing hair in latest ad
Nihar Naturals Hair Oil has launched a new TVC featuring its...
Dunzo turns power outages into rewarding experiences for its users
Dunzo, an on-demand delivery platform, has launched "LightGayiKya" campaign to change...
Stayfree encourges women to defy period limitations and pursue dreams
Stayfree, a menstrual hygiene brand, has launched a social media campaign...
Shemaroo and Seven Network collaborate to launch Shemaroo Bollywood in Australia
Shemaroo Entertainment has joined with Seven Network to launch Shemaroo Bollywood,...
Zee Telugu gears up to launch ‘Maa Vaaru Mastaru’
Zee Telugu is all set to premiere its new fiction show...
Zee Telugu presents WTP of Charlie 777 on 11th June
Zee Telugu is all set to present the world television premiere...
HRX trains sights on MBOs, pushes pedal on product development
HRX has been around for 10 years. Tell us about HRX’...
JioCinema unveils new episodes of thriller series ‘Asur 2′
JioCinema, a OTT Platfom, has unveiled the remaining five episodes of psychological mystery thriller ‘Asur 2', following the launch of...
FanCode bags exclusive digital rights for Tamil Nadu Premier League
FanCode, a live-streaming platform, has secured the exclusive digital rights to livestream the Tamil Nadu Premier League (TNPL), which is...
India Today Group leads CTV with 52.5 mn video viewership: Comscore
The India Today Group has secured the top position in the News/Information category with a video viewership of 52.5 mn...
How native ads can help drive awareness, engagement and conversion for brands
The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...
Think Through: Is IPL’s TV viewership relevant to advertisers?
Mumbai: No doubt, the extensive measures initiated by Disney Star and JioCinema, the official broadcast and digital streaming partners of...
IAS enhances YouTube Brand Safety and Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, today announced it has enhanced its partnership with YouTube to...
From India to the world: Tynor eyes global leadership
Brand names are hardly top of mind in orthotics. Is the category still chemist-driven? How big is the unorganised segment?...
Indian e-commerce market to reach INR 900K Cr by FY26, driven by Tier-2 and smaller cities
The Indian e-Commerce market, which is currently at INR 400K Cr, is expected to reach INR 900K Cr by FY26,...
APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report
Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid...
Indian screenwriters dissatisfied with pay and credit: Ormax-Tulsea Survey
Indian screenwriters are dissatisfied with the pay and credit they receive for their work, according to a report titled 'The...
PepsiCo India transforms waste workers into waste professionals
PepsiCo Foundation, along with Recity Network & Mathura Vrindavan Nagar Nigam, launched ‘Purna – Unnati ki Sajhedaari’ initiative last year....
CNBC-TV18 concludes Hyderabad chapter of ‘Future. Female. Forward – The Women’s Collective’ on a high note
CNBC-TV18, an English business news channel, hosted the Hyderabad city chapter of “Future. Female. Forward - The Women’s Collective”, a...
LaLiga Football Schools and MTV India host Football Fiesta in Bangalore
LaLiga Football Schools (LLFS), in association with MTV India, announced the completion of one-day football fiesta for young football enthusiasts...
Amazon miniTV gears up to launch romantic series ‘Badtameez’
Amazon miniTV, Amazon’s free video streaming service, has announced its upcoming web-series ‘Badtameez Dil’, unveiling the teaser for the show....
IndiaDotcom Digital unveils entertainment portal ‘ScreenBox.in’
IndiaDotcom Digital, formerly known as Zee Digital, announced the launch of its entertainment portal ScreenBox.in. The portal will offer news...
Aaj Tak tops Hindi news genre in the mobile video news category for March’23: Nielsen
Aaj Tak, a Hindi news channel, has secured the top spot in reach in the video news category, as per...
Impassioned: ‘All you touch and all you see, is all your life will ever be’ – AL Jagannath
After donning pivotal roles in various companies in different sectors, including advertising software, telecom and technology, AL Jagannath, set out...
Scripting an Equal Romance: Milan Vohra
Milan Vohra's first book ‘The Love Asana’ (Harlequin, 2010) made her the first Indian Mills & Boon author. Her second ‘Tick-tock We’re 30’ (Westland,...
The accidental lyricist: R Venugopal
After joining mechanical engineering, R Venugopal realised that it was not his forte. He always had a flair for writing...
Shemaroo and Seven Network collaborate to launch Shemaroo Bollywood in Australia
Shemaroo Entertainment has joined with Seven Network to launch Shemaroo Bollywood,...
Dentsu Sports International appoints Echo Li as Global Chief Commerical Officer
Dentsu Sports International (DSI), the global sports network comprised of MKTG...
iD Fresh Food launches ‘Frozen Fruit Blend’ in UAE market
iD Fresh Food, an Indian fresh food brand, has announced the...
PR COLUMN
Bridgers PR bags public relations mandate for Tsuyo Manufacturing
Bridgers PR, a communications agency specialising in strategic brand management, announced its partnership with Tsuyo Manufacturing, a make in India...
Brands2life India teams up with Opensky Innoventure to boost presence in North East
Brands2Life India, a New Delhi-based communications consulting company, has announced strategic partnership with Opensky Innoventure, a digital media company based...
BCW appoints Corey duBrowa as Chief Executive Officer
Global communications agency BCW has announced the appointment of Corey duBrowa as its Chief Executive Officer. Corey is currently Vice...
Fourth Dimension to host SIMS 2023 on 1st August in Hyderabad
Fourth Dimension Media Solutions is all set to host the Fourth edition of South India Media Summit on 1st August...
Zee 24 Taas to host inaugural edition of Sahkar Parishad on 3rd June
Zee 24 Taas, a Marathi news channel, is all set to host its inaugural season of Sahkar Parishad on Saturday...
GameChangers 2022 and The South Side Story 2023 in Pictures
The fifth edition of the annual GameChangers event recognising path breaking contributions in the space of advertising, media and marketing...
Uber launches Journey Ads in India
Uber's advertising division and Uber have officially launched an advertising solution...
Kaspersky ropes in Jaydeep Singh to head India operations
Kaspersky, a global cybersecurity company, has announced the appointment of Jaydeep...
IndiaDotcom Digital unveils entertainment portal ‘ScreenBox.in’
IndiaDotcom Digital, formerly known as Zee Digital, announced the launch of...
GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going
Shashi Sinha, CEO - IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was...
BIG FM crowns Abhik Saha as winner of Big Golden Voice S8
BIG FM recently concluded season 8 of BIG Golden Voice, a talent hunt for aspiring singers. Renowned singer Javed Ali...
Shemaroo and Seven Network collaborate to launch Shemaroo Bollywood in Australia
Shemaroo Entertainment has joined with Seven Network to launch Shemaroo Bollywood,...
Impassioned: ‘All you touch and all you see, is all your life will ever be’ – AL Jagannath
After donning pivotal roles in various companies in different sectors, including advertising software, telecom and technology, AL Jagannath, set out...
HRX trains sights on MBOs, pushes pedal on product development
HRX has been around for 10 years. Tell us about HRX’ association with sports and now the IPL teams. When...
From India to the world: Tynor eyes global leadership
Brand names are hardly top of mind in orthotics. Is the category still chemist-driven? How big is the unorganised segment?...
How native ads can help drive awareness, engagement and conversion for brands
The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...
JioCinema unveils new episodes of thriller series ‘Asur 2′
JioCinema, a OTT Platfom, has unveiled the remaining five episodes of psychological mystery thriller ‘Asur 2', following the launch of...
CABLE & DTH
Tata Play launches ‘Har Ghar Startup’
Tata Play, a content distribution platform, announced the launch of a new platform service - Har Ghar Startup - for...
PepsiCo India transforms waste workers into waste professionals
PepsiCo Foundation, along with Recity Network & Mathura Vrindavan Nagar Nigam, launched ‘Purna – Unnati ki Sajhedaari’ initiative last year....
PR COLUMN
Bridgers PR bags public relations mandate for Tsuyo Manufacturing
Bridgers PR, a communications agency specialising in strategic brand management, announced its partnership with Tsuyo Manufacturing, a make in India...
Fourth Dimension to host SIMS 2023 on 1st August in Hyderabad
Fourth Dimension Media Solutions is all set to host the Fourth edition of South India Media Summit on 1st August...
Amazon miniTV gears up to launch romantic series ‘Badtameez’
Amazon miniTV, Amazon’s free video streaming service, has announced its upcoming web-series ‘Badtameez Dil’, unveiling the teaser for the show....
