Project Worldwide introduces “Math of Marketing” to Strengthen Marketing Measurement in India
Bangalore: Project Worldwide, the leading independent global network of specialized agencies,...
WPP’s Country Manager for India CVL Srinivas to retire at end of March 2026
Mumbai: WPP has announced that CVL Srinivas (Srini), Country Manager for...
ASCI Academy launches e-learning course on ethical UI/UX to strengthen compliance with dark pattern guidelines
Mumbai: ASCI Academy, the training arm of the Advertising Standards Council...
Kérastase appoints Actress Demi Moore as Global Brand Ambassador
Mumbai: Luxury professional haircare brand Kérastase has announced Academy Award–nominated actress,...
Indian Cricketer Deepti Sharma Partners with Ghar Soaps for Digital Campaign
Mumbai: Indian cricketer Deepti Sharma has partnered with homegrown personal care...
Norwegian Cruise Line revives iconic tagline with new brand platform “It’s Different Out Here”
Mumbai: Norwegian Cruise Line® (NCL), a pioneer in global cruise travel...
Duroflex Group names Arkadeb Chakraborty as Chief Human Resources Officer
Mumbai: Duroflex Group, a sleep solutions brand, has announced the appointment...
GRB Ghee brand Founder G. R. Balasubramaniam conferred ‘Outstanding Dairy Professional Award, 2025’
Bengaluru: G. R. Balasubramaniam, Founder, Chairman and Managing Director of GRB...
Dina Powell McCormick Takes on Top Leadership Role at Meta
Mumbai: Meta has appointed Dina Powell McCormick as its new President...
Eros Innovation collaborates with SAPTI, Government of Gujarat, on AI-driven artisan wellness initiative
Mumbai: Eros Innovation, through its sovereign AI platform Eros GenAI, has...
Collective Artists Network marks one year in the UAE, strengthening India–MENA cultural ties
Mumbai: Collective Artists Network, a new-age media powerhouse, has completed one...
JioHotstar unveils trailer of ‘Space Gen: Chandrayaan’, chronicling India’s scientific comeback
Mumbai: JioHotstar has released the trailer of Space Gen: Chandrayaan, a...
La Pink celebrates Lohri & Makar Sankranti with new campaign ‘Purity that Belongs to Our Roots’
Mumbai: La Pink, India’s first beauty brand offering 100% microplastic-free formulations,...
McDonald’s India (North & East) empowers over 2,500 youth through workforce initiative
MUMBAI: On National Youth Day, McDonald’s India – North & East...
Duolingo and Talented reimagine Chess with a fashion-forward campaign featuring Praggnanandhaa
Mumbai: What began as a language-learning app has steadily evolved into...
World Pickleball League names Eurosport India as Official TV Broadcast Partner for Season 2
Mumbai: The World Pickleball League (WPBL) has announced Eurosport India, owned...
SBI, ICICI Prudential and HDFC MF take bulk of Amagi’s anchor allocation
Mumbai: Amagi Media Labs Ltd. (Amagi) has raised ₹805 crore from...
Maha CM Devendra Fadnavis launches News18 Marathi’s new brand identity
Mumbai: News18 Lokmat has been rebranded as News18 Marathi, with Maharashtra...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is...
PSA Office, Government of India and MIB partner with Netflix on skilling initiative ‘inspiring innovators’
New Delhi: The Office of the Principal Scientific Adviser (PSA) to the Government of India and the Ministry of Information...
Ormax Media launches Ormax StreamView to track weekly OTT viewership in India
Mumbai: Ormax Media, India’s premier media insights and consulting firm, has announced the launch of Ormax StreamView, a new syndicated...
86% of Netflix users actively anticipate and wait for theatrical releases to premiere: COTT Data
Mumbai: Netflix has reinforced its leadership in India’s paid OTT landscape, with Haq emerging as the most-viewed movie in Week...
PR Trends to look out for in 2026
As we wrap up yet another exciting and dynamic year and gear up to enter 2026, let’s see how the...
How AI Is Revolutionizing Performance Marketing
Performance marketing emphasises more on results, measurable outcomes, optimized spending, and scaling. Over time, however, the increase in complexity surrounding...
The Moment of Truth: The Invisible Force Behind Great Campaigns
In advertising, we often talk about the “moment of truth,” but very few people truly think about what it means....
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Doubling India’s Screen Count Could Unlock ₹6,600 Crore in Box Office, MAI–EY Report Says
Mumbai: Even as streaming platforms proliferate, India remains a cinema-first market at heart. Eight out of ten Indian moviegoers still...
Over 60% of consumers express high trust in GenAI results: BCG’s report
Mumbai: Generative AI (GenAI) is rapidly becoming a part of everyday life for Indian consumers, influencing how they shop, research...
Future of Brand Influence: Why Human Connection and Machine Intelligence Must Coexist for Growth
New York: Omnicom Media, an Omnicom Connected Capability, has released a new research report titled The Future of Brand Influence,...
Zee Tamil Unveils a Power-Packed Two-Day Pongal Entertainment Blast with GOAT, Blockbuster World Television Premieres of Madharaasi and Kantara Chapter 1, and Exciting Special Shows
Chennai: Pongal is a celebration of togetherness, gratitude, and tradition, and this festive season, Zee Tamil is all set to...
CNBC-TV18 Introduces Market Forum: The Alpha Generators for 2026
Mumbai: CNBC-TV18, India’s most trusted business news destination, is set to launch a new flagship property, CNBC-TV18 Market Forum: The...
Zee Telugu brings a blockbuster weekend treat with Sankranthi special “Sankranthi Allullu Pandagaki Vastunnaru” and world TV premiere of Mithra Mandali
Hyderabad: Get set for an evening of laughter and wholesome entertainment as Zee Telugu presents the World Television Premiere of...
HCLTech to partner with The Magnum Ice Cream Company to modernize its digital foundation
Chennai: HCLTech, a global technology company, has entered into a multi-year partnership with The Magnum Ice Cream Company (TMICC), the...
Government of Tamil Nadu launches ‘Namma Arasu’ WhatsApp chatbot for citizen services
Bengaluru: In partnership with Meta, the Government of Tamil Nadu has launched ‘Namma Arasu’, a unified WhatsApp chatbot designed to...
X Admits Lapse Over Obscene Grok Content, Assures Compliance With Indian Law
New Delhi: Elon Musk-owned social media platform X has acknowledged lapses in moderating obscene content generated through its artificial intelligence...
AdCounty Media India appoints Gaurav Dikshit as Advisor to Board
Mumbai: AdCounty Media India Limited, a digital-first adtech company, today announced the appointment of Gaurav Dikshit as an Advisor to...
Amagi Media Labs to open IPO from January 13 with price band ₹343–₹361
Mumbai: Amagi Media Labs Limited announced that it will open its initial public offering (“IPO”) of equity shares on Tuesday,...
DoubleVerify unveils DV Authentic Streaming TV™ at CES 2026 to boost transparency and ad performance in CTV
Las Vegas: DoubleVerify, the global leader in media verification and advertising performance optimization, has launched DV Authentic Streaming TV™ at...
Vertex Group appoints Puneeta Rajwant as Head of Business Support and Administration
New Delhi: As India's technology infrastructure sector surges toward unprecedented growth,...
Roku and Nielsen forge multiyear data partnership to transform TV measurement
Mumbai: Nielsen and Roku have announced a multiyear agreement to integrate...
Larry Ellison bolsters Paramount bid for Warner Bros., challenging Netflix deal
Mumbai: Larry Ellison has stepped in with his personal fortune to...
PRable Global names Shivani Sharma as Associate VP – Public Relations and Digital Marketing
New Delhi: PRable Global, a strategic communications and public relations firm, has appointed Shivani Sharma as Associate Vice President, Public...
PRCI appoints Dr T Vinayakumar as Chairman of Governing Council
Bengaluru: The Public Relations Council of India (PRCI), India’s apex body for communications professionals, has announced the appointment of Dr...
Edelman India appoints Jaskirat Singh Bawa as Senior Advisor – Risk and Issues Management
Mumbai: Edelman India has announced the appointment of Jaskirat Singh Bawa as Senior Advisor, Risk and Issues Management, further enhancing...
IAA and AFAA invite entries for Olive Crown Awards
Mumbai: The International Advertising Association, India Chapter (IAA) and the Asian Federation of Advertising Associations (AFAA) are inviting entries for...
The Grand Jury of the NDTV Masterstroke Art Awards meets today to recognise artistic excellence
Mumbai: The Grand Jury of the NDTV Masterstroke Art Awards comes together today, 13 January 2026, to imagine a meaningful...
The Hello Group India signs Arjun Kanungo to Worldwide Exclusive Management and Bookings
MUMBAI: The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The...
Eros Innovation collaborates with SAPTI, Government of Gujarat, on AI-driven artisan wellness initiative
Mumbai: Eros Innovation, through its sovereign AI platform Eros GenAI, has...
Project Worldwide introduces “Math of Marketing” to Strengthen Marketing Measurement in India
Bangalore: Project Worldwide, the leading independent global network of specialized agencies,...
Duroflex Group names Arkadeb Chakraborty as Chief Human Resources Officer
Mumbai: Duroflex Group, a sleep solutions brand, has announced the appointment...
Government of Tamil Nadu launches ‘Namma Arasu’ WhatsApp chatbot for citizen services
Bengaluru: In partnership with Meta, the Government of Tamil Nadu has...
93.5 Red FM (MP & Rajasthan) earns American quality council certification for quality and innovation
Mumbai: 93.5 RED FM, a private FM radio network with a strong presence across Madhya Pradesh and Rajasthan, has been...
Vertex Group appoints Puneeta Rajwant as Head of Business Support and Administration
New Delhi: As India's technology infrastructure sector surges toward unprecedented growth,...
AdCounty Media India appoints Gaurav Dikshit as Advisor to Board
Mumbai: AdCounty Media India Limited, a digital-first adtech company, today announced the appointment of Gaurav Dikshit as an Advisor to...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
PR Trends to look out for in 2026
As we wrap up yet another exciting and dynamic year and gear up to enter 2026, let’s see how the...
Prasar Bharati Allocates MPEG-4 DD Free Dish Slots to Regional Channels in 93rd Allotment Round
New Delhi: Public broadcaster Prasar Bharati has announced the list of television channels selected under its 93rd allotment cycle for...
PSA Office, Government of India and MIB partner with Netflix on skilling initiative ‘inspiring innovators’
New Delhi: The Office of the Principal Scientific Adviser (PSA) to the Government of India and the Ministry of Information...
Zee Tamil Unveils a Power-Packed Two-Day Pongal Entertainment Blast with GOAT, Blockbuster World Television Premieres of Madharaasi and Kantara Chapter 1, and Exciting Special Shows
Chennai: Pongal is a celebration of togetherness, gratitude, and tradition, and this festive season, Zee Tamil is all set to...
PRable Global names Shivani Sharma as Associate VP – Public Relations and Digital Marketing
New Delhi: PRable Global, a strategic communications and public relations firm, has appointed Shivani Sharma as Associate Vice President, Public...
IAA and AFAA invite entries for Olive Crown Awards
Mumbai: The International Advertising Association, India Chapter (IAA) and the Asian Federation of Advertising Associations (AFAA) are inviting entries for...
LightFury Games ties up with The Ashes and BBL to launch new E-Cricket brand identity
Bengaluru: LightFury Games, India’s AAA-focused game-tech studio and the developer behind the upcoming esports title E-Cricket, has partnered with two...
