WPP Appoints Hephzibah Pathak as CEO of WPP Creative India to Drive Integrated Growth
Mumbai: WPP has appointed Hephzibah Pathak as the CEO of WPP...
Havas Media Network India names Archana Aggarwal as Chief Growth Officer
Mumbai: Havas Media Network India has appointed Archana Aggarwal as Chief...
Goafest 2026 secures MediaKart as Co-presenter, LinkedIn and Spotify as Powered by Sponsors
Mumbai: Jointly organised by the Advertising Agencies Association of India and...
IKEA teams up with Ekart for sustainable last-mile logistics in Chennai
Bengaluru: Ekart, a third-party logistics (3PL) supply chain company, has expanded...
Paiterasp Cooper joins Third Bracket as Co-founder
Mumbai: Third Bracket, a fast-growing talent intelligence platform, has announced the...
Manforce Condoms onboards Manasvi Mamgai as Brand Ambassador
Mumbai: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma,...
ISS Facility Services India appoints Gaurav Gupta as Country Manager
Mumbai: ISS Facility Services India has announced the appointment of Gaurav...
NEC Corporation India names Ichiro Kurihara as President & CEO
NEC Corporation India has announced the appointment of Ichiro Kurihara as...
DB Digital appoints Piyush Thakur as Chief Revenue Officer
Mumbai: Dainik Bhaskar Group’s digital business arm, DB Digital, has announced...
Sony Pictures Networks India secures exclusive broadcast rights for 20th Asian Games Aichi-Nagoya 2026
Mumbai: Sony Pictures Networks India (SPNI) has acquired the exclusive media...
Republic Media Network Appoints Parimal Dutta as Chief Revenue Officer
New Delhi: Republic Media Network, founded by Arnab Goswami, has named...
V6 News YouTube channel surpasses 12 million subscribers, marking major digital milestone
Hyderabad: V6 News, a Telugu news channel, has achieved a significant...
Wow! Momo turns ‘World’s Crispiest Fries’ claim into a content-led cultural conversation
Mumbai: Wow! Momo is looking to turn a product claim into...
Dinshaw’s summer campaign celebrating nostalgia, generosity and the joy of getting a little extra
MUMBAI: This summer, Dinshaw’s is bringing a richer, more indulgent twist...
Himalaya BabyCare’s new DVC highlights the role of Ashwagandha and Bala in supporting strength through the ritual of daily massage
Mumbai: Himalaya BabyCare, one of India’s most trusted baby care brands,...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Nivin Pauly’s Prathichaya set for JioHotstar streaming debut on April 24
Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...
Lionsgate Play scales Hollywood slate with 100+ premieres, announces Heated Rivalry Season 2
Mumbai: Lionsgate Play has announced a major expansion of its Hollywood content strategy, unveiling a slate of over 100 premieres...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the...
Why Real Faces Are Still Winning in the Age of AI Influencers
Last December, McDonald's Netherlands released a 45-second Christmas ad built entirely with AI. No crew. No director. No talent on...
Marketing Homes Like Luxury Brands Is Not a Strategy. It Requires a Shift in Thinking
Most real estate marketing still speaks in the language of what a home is. Buyers have quietly moved to interpreting...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Smytten appoints Shishir Varma as CEO of PulseAI Research
Mumbai: Smytten today announced the appointment of Shishir Varma as Chief Executive Officer of PulseAI Research Powered by Smytten, marking...
Programmatic Powers 80% of Digital Ads as Market Tops $1 Trillion in 2025: report
Mumbai: The global advertising industry has entered a defining phase of structural transformation, with total ad spend crossing the $1...
Times Now Navbharat tops Hindi news OTS at 98.46% in Week 14’26: Chrome DM Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 14’26 (April 4–10), offering a detailed...
Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar
Mumbai: Mother Dairy has launched a high-impact Connected TV (CTV) association on JioHotstar for IPL 2026, marking a strategic step...
Brandsutra 2.0 crosses 1000 copies in Nepal; milestone marked on Mother’s Day with a message of gratitude
Mumbai: Brandsutra 2.0, a book on branding and marketing in the South Asian context, has crossed a milestone of 1000...
Collective Studios’ Historyverse & Jio Studios Unveil ‘Krishna’ Teaser at NAB 2026, Showcasing a New AI-Native Filmmaking Model
Mumbai: Jio Studios and Collective Studios’ Historyverse today unveiled the global first teaser of Krishna, an upcoming theatrical feature directed...
Spotify rolls out self-serve Ads Manager platform for Indian advertisers
Mumbai: Spotify has announced the rollout of its self-serve advertising platform, Spotify Ads Manager, in India, enabling businesses of all...
Balance Hero appoints Debarya Dutta as Chief AI Officer, launches dedicated AI division
New Delhi: Balance Hero, the operator of the financial platform True Balance, has appointed Debarya Dutta as Chief AI Officer...
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan Times and Mint, hosted a strategic publishing forum in...
JioHotstar unveils signal-led commerce advertising to drive intent-based brand engagement
Mumbai: JioHotstar has announced the launch of an industry-first signal-led commerce advertising capability, aimed at enabling brands to engage with...
Frodoh, Chaupal launch industry-first first-screen monetisation framework for OTT platforms
Mumbai: Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform Chaupal to introduce an industry-first first-screen...
Taboola and Cricbuzz ink three-year deal to boost engagement and monetisation
Mumbai: Taboola has announced a three-year exclusive partnership with Cricbuzz to enhance user engagement and unlock new monetisation opportunities through...
London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament
Mumbai: London International Awards (LIA) has announced the introduction of a...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed...
Monzo debuts in Ireland with BBH Dublin’s nostalgia-led ‘New Era of Banking’ campaign
Dublin: Monzo has officially launched in Ireland, backed by a strong...
ICCPL Group secures integrated PR & digital mandate for CREDAI
New Delhi: ICCPL Group has been appointed as the integrated PR and Digital Marketing agency for CREDAI (Confederation of Real...
Konnections IMAG bags PRSI honour for Excellence in Reputation & Crisis Communication
Hyderabad: Konnections IMAG, an integrated marketing communications agency, has been honoured with the Excellence in Reputation Management and Crisis Communication...
PCG wins PR Mandate for Apis India, strengthens FMCG portfolio
Mumbai: Pepper Communications Group (PCG) has secured the public relations mandate for Apis India Limited, further strengthening its presence in...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
JioHotstar unveils signal-led commerce advertising to drive intent-based brand engagement
Mumbai: JioHotstar has announced the launch of an industry-first signal-led commerce...
WPP Appoints Hephzibah Pathak as CEO of WPP Creative India to Drive Integrated Growth
Mumbai: WPP has appointed Hephzibah Pathak as the CEO of WPP...
ISS Facility Services India appoints Gaurav Gupta as Country Manager
Mumbai: ISS Facility Services India has announced the appointment of Gaurav...
Balance Hero appoints Debarya Dutta as Chief AI Officer, launches dedicated AI division
New Delhi: Balance Hero, the operator of the financial platform True...
Marks & Spencer executes ‘Love That’ Radio Takeover with Radio Mirchi across metros
Mumbai: In a bold and unconventional marketing move, Marks & Spencer (M&S) has partnered with Radio Mirchi to deliver a...
London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament
Mumbai: London International Awards (LIA) has announced the introduction of a...
JioHotstar unveils signal-led commerce advertising to drive intent-based brand engagement
Mumbai: JioHotstar has announced the launch of an industry-first signal-led commerce advertising capability, aimed at enabling brands to engage with...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Real Faces Are Still Winning in the Age of AI Influencers
Last December, McDonald's Netherlands released a 45-second Christmas ad built entirely with AI. No crew. No director. No talent on...
Dish TV appoints three Independent Directors following strong shareholder approval
Mumbai: Dish TV India Limited has announced that its shareholders have approved the appointment of three Independent Directors to its...
Nivin Pauly’s Prathichaya set for JioHotstar streaming debut on April 24
Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...
Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar
Mumbai: Mother Dairy has launched a high-impact Connected TV (CTV) association on JioHotstar for IPL 2026, marking a strategic step...
ICCPL Group secures integrated PR & digital mandate for CREDAI
New Delhi: ICCPL Group has been appointed as the integrated PR and Digital Marketing agency for CREDAI (Confederation of Real...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
