popkorn bags Creative Mandate for The Coffee Bean & Tea Leaf® India
New Delhi: popkorn has been appointed as the Creative Agency of Record...
Powering India’s Advertising Stage for 28 Years: Bipin R. Pandit’s Ongoing Journey
Mumbai: In an industry defined by constant evolution, few individuals stand...
Havas Play India powers Voltas’ first celebrity endorsement with Ranbir and Neetu Kapoor
New Delhi: Havas Play, the entertainment, content, sports and social arm...
Dhruv Aggarwal joins Emami as Chief Growth Officer to steer new-age portfolio expansion
Mumbai: Emami Limited has appointed Dhruv Aggarwal as its Chief Growth...
Novotel New Delhi City Centre names Richa Trikha as Director of Sales and Marketing
New Delhi: Novotel New Delhi City Centre has announced the appointment...
PlusOne Design builds culturally-driven identity for Indicus Paints’ Neotė in South India
Mumbai: PlusOne Design has unveiled its latest brand identity project for...
Gaurav Jain steps into COO role at Redcliffe Labs, marking a five-year growth journey within the company
New Delhi: Redcliffe Labs has announced that Gaurav Jain has stepped into...
Cloud.in names Amol Shinde as Head of Alliances
Pune: Cloud.in, a cloud solutions and managed services provider, has announced...
M O J & Associates names Avishrant Keshava as Strategic Advisor
Bengaluru: M O J & Associates has announced the appointment of...
Bloomberg News wins 2026 Pulitzer Prize for Illustrated Reporting and Commentary
Mumbai: Bloomberg News has won the 2026 Pulitzer Prize for Illustrated...
NCLT refers Eros–Aanand L Rai dispute to arbitration, dismisses oppression plea
Mumbai: In a significant ruling with implications for India’s media and...
Jharkhand T20 league kicks off franchise bidding for debut season across six teams
Noida: The Jharkhand T20 Cricket League, owned by the Jharkhand State...
Oteria launches ‘#SkinInEveryLight’ brand film celebrating everyday self-care and confidence
Mumbai: Oteria, a gender-neutral skincare brand under Rivpra Formulations, has unveiled its...
BigTrunk Communications delivers 200M+ views for Goel TMT’s ‘BandBaajaBitiya’ Campaign
Mumbai: BigTrunk Communications has successfully concluded the digital amplification of Goel TMT’s...
Prega News teams up with Yes Madam for ‘Pregmadam’ Campaign to pamper expecting others
Mumbai: Prega News, from Mankind Pharma, has partnered with Yes Madam to...
Sun TV Shares Slide Up to 11% as Tamil Nadu Political Shift Spooks Investors
Chennai: Shares of Sun TV Network Ltd witnessed sharp selling pressure...
News18 India gears up for mega Counting Day Coverage with ‘Sabse Bada Dangal’ on May 4
Mumbai: With high-stakes results expected from West Bengal, Tamil Nadu, Keralam,...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Vi Movies & TV enters Microdrama segment, partners Bullet Microdrama app for free offering
Mumbai: Vi Movies & TV, the content aggregator platform from telecom operator Vodafone Idea, has announced its entry into the fast-growing...
Prime Video to stream Love Insurance Kompany globally from May 6
Mumbai: Prime Video today announced the exclusive global streaming premiere of Love Insurance Kompany, set to debut on May 6. Directed by...
Prime Video announces ‘Obsession Is In Session’ event to strengthen young adult audience engagement
Mumbai: Prime Video has announced Obsession Is In Session, a new initiative marking the streamer's commitment to being the leading...
From Spectators to Participants: The Rise of Interactive Marketing in Sports and Gaming
Sports and gaming have always been built on engagement, bringing together communities, emotion, and sustained attention. However, the nature of...
From Impressions to Impact: Here’s how the Publisher’s Playbook is Changing
For years, publishers operated within a well-defined role. Create content, build audiences, and monetise that attention through advertising. It was...
Cross-Screen Impact: CTV and DOOH
For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
India reaches 915 million internet users, gender split stands at 52% men and 48% women: Nielsen
Mumbai: Nielsen has reported that India’s internet ecosystem is entering a more mature phase, marked by deeper digital engagement and...
Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC
Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...
73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...
Network18 leads election coverage on YouTube, emerges No.1 in April 2026 with 5.5+ Billion overall YouTube views
Mumbai: Network18 has emerged as the No.1 news network on YouTube in April 2026, delivering over 5.5+ billion overall YouTube...
Kolkata Knight Riders ignite IPL 2026 with expansive OOH and multilingual branding campaigns
Kolkata: Kolkata Knight Riders (KKR) have rolled out an integrated branding campaign during the TATA IPL 2026 season, combining a high-impact...
Zee 24 Ghanta to Deliver Comprehensive Counting Day Coverage with ‘Banglar Maharan 2026’Zee 24 Ghanta to Deliver Comprehensive Counting Day Coverage with ‘Banglar Maharan 2026’
Mumbai: Zee 24 Ghanta is set to bring viewers across West Bengal a full day of live, data-driven election coverage...
FTA Global unveils FTA.Visibility to track brand presence in AI-driven search
Mumbai: FTA Global has announced the launch of FTA.Visibility, an AI-powered tool designed to help marketers track, measure, and optimise brand presence...
Blue Machines AI rolls out conversational AI for Aditya Birla Capital in six weeks
Bengaluru: Blue Machines AI, an enterprise-grade Voice AI platform, has deployed AI-powered conversational agents across multiple business verticals of Aditya...
Cricket Australia appoints CricViz as Official Data and Performance Analytics Partner
London: CricViz has been appointed as the Official Data Collection Services and High Performance Partner for Cricket Australia under a...
Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms
Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...
Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising
New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing...
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
Sridhar Ramanujam steps down from BrandcomPR after 28 years at the helm
Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications...
PRCompanion appoints Akansha Gupta and Priya Dhamija in leadership roles
New Delhi: PRCompanion, the communications and PR arm of Ethane Web Technologies, has announced the appointment of Akansha Gupta as Director,...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Dhruv Aggarwal joins Emami as Chief Growth Officer to steer new-age portfolio expansion
Mumbai: Emami Limited has appointed Dhruv Aggarwal as its Chief Growth...
popkorn bags Creative Mandate for The Coffee Bean & Tea Leaf® India
New Delhi: popkorn has been appointed as the Creative Agency of Record...
Gaurav Jain steps into COO role at Redcliffe Labs, marking a five-year growth journey within the company
New Delhi: Redcliffe Labs has announced that Gaurav Jain has stepped into...
Blue Machines AI rolls out conversational AI for Aditya Birla Capital in six weeks
Bengaluru: Blue Machines AI, an enterprise-grade Voice AI platform, has deployed...
Club FM Kerala brings electronic music mainstream with launch of ‘Club CULTR’ radio show
Kochi: Club FM Kerala has launched ‘Club CULTR’, its first dedicated electronic music radio show, marking a significant move to...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms
Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
From Spectators to Participants: The Rise of Interactive Marketing in Sports and Gaming
Sports and gaming have always been built on engagement, bringing together communities, emotion, and sustained attention. However, the nature of...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya...
Vi Movies & TV enters Microdrama segment, partners Bullet Microdrama app for free offering
Mumbai: Vi Movies & TV, the content aggregator platform from telecom operator Vodafone Idea, has announced its entry into the fast-growing...
Network18 leads election coverage on YouTube, emerges No.1 in April 2026 with 5.5+ Billion overall YouTube views
Mumbai: Network18 has emerged as the No.1 news network on YouTube in April 2026, delivering over 5.5+ billion overall YouTube...
Sridhar Ramanujam steps down from BrandcomPR after 28 years at the helm
Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Online Gaming Rules 2026 Come Into Force, Industry Sees Structural Reset
Bengaluru: India’s gaming and esports industry has broadly welcomed the implementation of the Promotion and Regulation of Online Gaming Rules,...
