IPL 2026 ad volumes show wider brand distribution on CTV at 19% vs 23% on Linear TV: TAM Sports
Mumbai: Advertising during IPL 2026 witnessed a notable shift in media...
Promodome Communications wins mandate to lead Census 2026–27 national campaign
New Delhi: Promodome Communications, a 360-degree integrated advertising and communications agency,...
Publicis Wins HP’s $250 Million Global Media Business
Mumbai: Hewlett-Packard (HP) has selected Publicis Media as its new global...
Amir Chand Jagdish Kumar Exports names Collective Artists Network as Official Celebrity Engagement Partner
Mumbai: Amir Chand Jagdish Kumar Exports Limited, a leading exporter and...
Shruthi Ravishankar joins Reliance Brands to lead Marketing for Vision Express
Bengaluru: Shruthi Ravishankar has joined Reliance Brands to lead marketing for...
Akshay Shetty named Director of Sales & Marketing at JW Marriott Goa
Goa: JW Marriott Goa is pleased to announce the appointment of...
Veefin appoints Riddhi Dutta as Chief Revenue Officer
Mumbai: Veefin Solutions Limited, a global provider of banking, lending, and...
Flipkart strengthens technology leadership across AI, engineering and financial services with three senior appointments
Bengaluru: Flipkart has announced key additions to its technology leadership team...
Anand Shankar named Director – Marketing for Zee Keralam at Zee Entertainment
Mumbai: Anand Shankar has joined as Director Marketing for Zee Keralam...
News18 India announces launch of ‘Desh Ki Pathshala’ with Sushant Sinha
New Delhi: News18 India has announced the launch of its new...
TV, Radio Services Set for Unified Regulation Under Draft MIB Rules
New Delhi: The Ministry of Information and Broadcasting (MIB) has released...
Animal Planet’s Force of Nature to make Gala Premiere at Mumbai International Film Festival 2026
Mumbai: Warner Bros. Discovery has announced that Animal Planet’s Force of...
AbhiBus launches new campaign featuring Prabhu Deva to promote industry-first roadside assistance service
Gurugram: AbhiBus, an online bus ticketing platform and the bus business...
Malabar Gold & Diamonds launches ‘Nuwa’ natural diamond collection inspired by nature
Mumbai: Malabar Gold & Diamonds has introduced Nuwa, its latest natural...
Hyundai Unveils Women’s T20 World Cup campaign featuring Smriti Mandhana and Jemimah Rodrigues
Gurugram: Hyundai Motor India Limited (HMIL) has unveiled a new brand...
Aaj Ki Baat with Rajat Sharma begins a new prime-time chapter at 8:30 PM
New Delhi: India TV has officially announced a strategic change in...
Radhika Sarathkumar’s Ganga Devi Avatar signals major twists across Zee Tamil’s prime-time fiction lineup
Chennai: Zee Tamil has unveiled a new promotional campaign featuring veteran...
Zee Bangla announces grand auditions for Dadagiri Season 11 in Siliguri and Cooch Behar
Kolkata: Zee Bangla is gearing up to bring back one of...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
ZEE5, Unite8 Sports Launch ‘Poora India Watchega’ Campaign Ahead of FIFA World Cup 2026
Mumbai; As anticipation builds for the FIFA World Cup 2026™, ZEE5 and Unite8 Sports have unveiled a nationwide marketing campaign...
Prime Video sets July 2 global premiere for Telugu action thriller Isakapatnam
Hyderabad: Prime Video has announced July 2 as the worldwide premiere date for its upcoming Telugu Prime Original series Isakapatnam,...
Netflix introduces product innovations across mobile, collections and games in APAC
Mumbai: Netflix has unveiled a series of product innovations across mobile, content discovery and gaming as part of its APAC...
Why the Same Meta Ads Strategy That Worked Two Years Ago Is Failing Today
Imagine you are on your way to the office, and you might pass four or five billboards at most. Hundreds...
The Amalgamation of AI & Human Minds and What It Means for New-Age Production Houses
The media and entertainment industry has always been shaped by technological evolution. From the transition from silent films to sound,...
Matrimony and the Business of Division
A few days ago, I came across an advertisement from a leading matrimonial platform. At first glance, it looked like...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
73% of Indians prioritise truth more than ever as brands face new trust challenge: McCann’s The Truth About Global Brands
Mumbai: McCann has released its latest global study, The Truth About Global Brands, revealing a major shift in how brands...
59% of Indians plan to watch FIFA World Cup 2026 despite time zone and weather concerns: Ipsos
Mumbai: As the FIFA World Cup 2026 kicks off from June 11 to July 19, excitement around the global football...
84% B2B marketers in India say brands need to reinvent to stay relevant: LinkedIn
Mumbai: As buyer expectations continue to evolve, a new study by LinkedIn reveals that Indian B2B marketers are under growing...
Whistling Woods International & invideo partner to launch the WWI-invideo AI Lab to future-proof creators
Mumbai: Whistling Woods International (WWI), India’s premier institute for film, communication, and creative arts, partners with invideo- the AI video...
Adobe Announces General Availability of CX Enterprise Coworker to Redefine Customer Experience Orchestration with Agentic AI
New Delhi: Adobe (Nasdaq: ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools...
Priority Pass renews Chennai Bulls partnership for new RPL season and extends support to women’s team
MUMBAI: Priority Pass, the original and market-leading airport experiences programme, owned and operated by Collinson International, today announced the renewal...
Meesho acquires Kirana Club to expand digital commerce access for India’s 13 million+ Kirana retailers
Bengaluru: Meesho, India’s largest e-commerce platform by Annual Transacting Users and Orders, has announced the acquisition of Kirana Club, a...
YouTube and ICC deepen fan engagement for ICC Women’s T20 World Cup 2026 with enhanced viewing experiences
Mumbai: As anticipation builds around the ICC Women’s T20 World Cup 2026, YouTube and the International Cricket Council (ICC) are...
Avataar.ai launches indigenous video model ‘Varya’ with IndiaAI Mission support to democratise AI video creation
New Delhi: Avataar, an AI-native transformation company, has unveiled Varya, an indigenous distilled video model designed to make advanced video...
Magnite launches orchestration platform to power next phase of agentic advertising
New York: Magnite, an independent sell-side advertising company, has announced the launch of Magnite Orchestration, a new coordination layer designed...
DoubleVerify Expands AI-Powered Brand Suitability Measurement to YouTube Audio Ads
New Delhi; DoubleVerify (DV), a provider of digital media measurement and verification solutions, has introduced AI-powered brand suitability reporting for...
IAS Extends Brand Safety Measurement Capabilities to YouTube Audio Ads
Integral Ad Science (IAS) has expanded its Total Media Quality (TMQ) offering to include YouTube Audio Ads, providing advertisers with...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Programmatic DOOH crosses $1.4 billion globally, accounts for 7% of digital OOH spend: WOO
Mumbai: The World Out of Home Organization (WOO) has unveiled the...
Samsung celebrates 20 years as world’s No.1 TV brand with a new campaign
Mumbai: Samsung has unveiled a new pan-European marketing campaign celebrating its...
Chalet Hotels partners with Burson to strengthen corporate reputation and brand equity
Gurugram: Burson, the global communications agency focused on building reputation-led value creation, has announced a partnership with Chalet Hotels Limited...
PR Newswire joins PRCAI as Affiliate Member to advance India’s communications industry
Mumbai: PR Newswire, a global press release distribution platform, has announced its Affiliate Membership with the Public Relations Consultants Association...
Momentum Sports retains PR Mandate for Madhya Pradesh League 2026
New Delhi: Momentum Sports has been appointed as the official Public Relations and Media Communications partner for the 2026 edition...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Venice TV & Branded Content Festival 2026 opens final call for entries till June 30
Mumbai: The Venice TV & Branded Content Festival 2026 has announced that entries are open until June 30, 2026, inviting...
UP Tak Hosts ‘Viksit UP Baithak’ in Kanpur
Mumbai: UP Tak is hosting fourth ‘Viksit UP Baithak’ this time in Kanpur, bringing together policymakers, industry leaders, entrepreneurs, academicians,...
Meesho acquires Kirana Club to expand digital commerce access for India’s 13 million+ Kirana retailers
Bengaluru: Meesho, India’s largest e-commerce platform by Annual Transacting Users and...
IPL 2026 ad volumes show wider brand distribution on CTV at 19% vs 23% on Linear TV: TAM Sports
Mumbai: Advertising during IPL 2026 witnessed a notable shift in media...
Veefin appoints Riddhi Dutta as Chief Revenue Officer
Mumbai: Veefin Solutions Limited, a global provider of banking, lending, and...
YouTube and ICC deepen fan engagement for ICC Women’s T20 World Cup 2026 with enhanced viewing experiences
Mumbai: As anticipation builds around the ICC Women’s T20 World Cup...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Magnite launches orchestration platform to power next phase of agentic advertising
New York: Magnite, an independent sell-side advertising company, has announced the launch of Magnite Orchestration, a new coordination layer designed...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why the Same Meta Ads Strategy That Worked Two Years Ago Is Failing Today
Imagine you are on your way to the office, and you might pass four or five billboards at most. Hundreds...
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
ZEE5, Unite8 Sports Launch ‘Poora India Watchega’ Campaign Ahead of FIFA World Cup 2026
Mumbai; As anticipation builds for the FIFA World Cup 2026™, ZEE5 and Unite8 Sports have unveiled a nationwide marketing campaign...
Whistling Woods International & invideo partner to launch the WWI-invideo AI Lab to future-proof creators
Mumbai: Whistling Woods International (WWI), India’s premier institute for film, communication, and creative arts, partners with invideo- the AI video...
Chalet Hotels partners with Burson to strengthen corporate reputation and brand equity
Gurugram: Burson, the global communications agency focused on building reputation-led value creation, has announced a partnership with Chalet Hotels Limited...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
India’s gaming market crosses $1 billion milestone, set to reach $1.8 billion by 2030: Niko Partners
New Delhi: India’s video gaming industry has crossed a significant milestone, with market revenue surpassing the $1 billion mark for...
