Kinnect accelerates growth journey with strengthened leadership team
Mumbai: Kinnect, one of Omnicom Advertising India’s youngest agencies with a...
WPP Media Dominates India’s Media Pitch Market with 74% Retention Rate in Q1 2026: COMvergence Report
Mumbai: WPP Media has emerged as India’s leading media group for...
Ogilvy Group China elevates Yong Yuan to Chief Executive Officer
Mumbai: The Ogilvy Group China has appointed Yong Yuan as its...
JioHotstar secures 50 brand partnerships for digital premiere of Dhurandhar The Revenge
Mumbai: JioHotstar is set to host the grand digital premiere of...
Insomniacs and YoUnique Communication launch YouBeYou for real estate and infrastructure brands
Mumbai: Insomniacs, a real estate-focused content, marketing, data analytics, AI and...
Suzlon unveils new brand identity ‘Good Energies That Work’, signalling evolution into full-stack clean energy conglomerate
Mumbai: Suzlon Group has unveiled its new brand identity and purpose-led...
Ipsos forms Advisory Board, appoints Eileen Campbell as Chair to guide ‘Augmented Ipsos’ strategy
New Delhi: Ipsos has announced the creation of an independent Advisory...
Niva Bupa elevates Anand Kumar Nandagopal as EVP & Head – Business Development and Strategic Alliances
Mumbai: Niva Bupa Health Insurance has announced the elevation of Anand...
Niranjana H joins Juggernaut Productions as Associate Vice President – Unscripted
Mumbai: Veteran broadcast media professional, author, and screenwriter Niranjana H has...
‘Z’ gears up for grand Finale of Zee Short Film Contest, bringing India’s emerging filmmakers to the forefront
Mumbai: ‘Z’ is set to host the grand finale of the...
Miraj Cinemas MD Bhuvnesh Mendiratta no more; Industry mourns untimely loss
Mumbai: The cinema exhibition industry veteran was in his forties and...
Aayush Khanna joins Zee Entertainment as VP Programming for Unite8 Sports Channels
Mumbai: Zee Entertainment Enterprises Limited has appointed Aayush Khanna as Vice...
Play ‘N’ Learn launches nationwide search for India’s youngest Chief Excitement Officer
Mumbai: Play ‘N’ Learn, one of India’s leading edutainment destinations for...
Dixcy Scott puts ‘AI’ inside men’s underwear this summer with new campaign by StevePriya
Mumbai: Dixcy Scott has launched a new summer campaign that reimagines...
VerSe Innovation’s Spark AI creates Dhathri’s first AI-led advertising campaign
Mumbai: Spark AI, the AI-powered creative studio from VerSe Innovation, has...
Advertiser demand surges ahead of FIFA World Cup 2026 as brands line up across ‘Z’ platforms
Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) is witnessing strong advertiser momentum...
MIB extends suspension of TV news ratings by four more weeks
New Delhi: Television news broadcasters will continue to operate without audience...
Zee Entertainment launches Unite8 Sports channels, expands sports broadcasting footprint across India
Mumbai: Zee Entertainment Enterprises Ltd. (ZEEL) has officially launched its linear...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Shivendra Pratap Singh joins aha as General Manager – Product
Hyderabad: Aha has appointed Shivendra Pratap Singh as General Manager – Product. Singh joins the platform with 13 years of...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
The New CMO Playbook: Think Like A Tech Leader
For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...
Same Video. Different Meanings. How Context Is Rewriting Content
The past few months, I have been seeing a pattern that has started showing up on my social platform feeds....
How Experiential Design is Replacing Traditional Advertising as the Primary Driver For Buyer Engagement
For decades, real estate marketing operated with a fairly straightforward playbook. The narrative was built around location advantages, amenities, price...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Business decision-makers trust AI-generated brand responses 10% more than general consumers: Burson
New York: Burson has released a new report, The Credibility Paradox, highlighting a critical challenge facing brands in the era...
90% of organizations increase AI marketing spend, but only 12% can prove business impact: Comviva report
New Delhi: Despite the rapid adoption of artificial intelligence (AI) across marketing functions, most organisations are struggling to demonstrate its...
IPL 2026 drives 32% surge in Swiggy food orders as fans feast through the season: Report
Mumbai: Swiggy, India’s on-demand convenience platform, has unveiled its IPL 2026 Food Ordering and Dining Insights, highlighting how the country’s...
Relkra Turns Two – Integrated Marketing Agency Doubles Down on Talent Management and Creator Economy
Mumbai: Two years ago, Relkra started with a single brief, a small team in Mumbai, and a belief that marketing...
Network18 continues to lead as India’s undisputed digital news leader
New Delhi: Network18 continues to strengthen its position as India’s most influential and diversified digital news network, commanding leadership across...
Bangla ZEE5 launches the trailer of it’s much awaited action thriller TAARKATA
Kolkata: Bangla ZEE5, today, digitally released the trailer of its jaw dropping action drama TAARKATA, thus building excitement among the...
Eloelo Group appoints Rohit Saini as Director of Data Science
Mumbai: Eloelo Group, a consumer internet platforms and the parent company behind Story TV and Master, has appointed Rohit Saini...
AdLift’s Tesseract platform adds Claude AI integration and AI traffic analytics to its growing capability suite
Mumbai: AdLift’s AI Search Visibility platform, Tesseract, has announced the launch of two new capabilities—Claude AI Integration and AI Traffic...
OPPO and Instagram partner to launch Creator Program for India’s emerging digital storytellers
Mumbai: OPPO India has announced a strategic collaboration with Instagram to launch the OPPO LUMO Creator Program, a creator-focused initiative...
Netcore launches audience agent to simplify customer segmentation for agentic marketing teams
Mumbai: Netcore has unveiled Audience Agent, a conversational segmentation agent designed to simplify and accelerate customer audience creation for marketing...
Momspresso Founders launch Aigenc.ai to bring AI-powered creative intelligence to marketing
New Delhi: Entrepreneurs and former consumer brand leaders Vishal Gupta and Prashant Sinha, founders of Momspresso, along with co-founder Sumit...
Chaupal joins hands with ADMOTT to enable AI-powered in-content brand integrations
Chandigarh: Regional OTT platform Chaupal has entered into a strategic partnership with ADMOTT, an AI-powered in-content advertising recommendation and virtual...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
Momentum Sports retains PR Mandate for Madhya Pradesh League 2026
New Delhi: Momentum Sports has been appointed as the official Public Relations and Media Communications partner for the 2026 edition...
Vigor Media Worldwide wins PR Mandate for The Fan Studio
New Delhi: Vigor Media Worldwide has secured the public relations mandate for premium designer fan brand The Fan Studio following...
ElevenUP PR bags Communications Mandate for philmCGI
Mumbai: philmCGI, the Pune-based award-winning animation and visual effects studio behind acclaimed titles such as Dhurandhar, Dhurandhar: The Revenge, Stranger...
UP Tak Hosts ‘Viksit UP Baithak’ in Kanpur
Mumbai: UP Tak is hosting fourth ‘Viksit UP Baithak’ this time in Kanpur, bringing together policymakers, industry leaders, entrepreneurs, academicians,...
STIRRED triumphs in Advertising Club Bangalore 5-A-Side Tournament with dominant final win
Bengaluru: The Advertising Club Bangalore successfully concluded the much-anticipated Advertising Club Bangalore 5-A-Side Football Tournament 2026, bringing together professionals from...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Play ‘N’ Learn launches nationwide search for India’s youngest Chief Excitement Officer
Mumbai: Play ‘N’ Learn, one of India’s leading edutainment destinations for...
Kinnect accelerates growth journey with strengthened leadership team
Mumbai: Kinnect, one of Omnicom Advertising India’s youngest agencies with a...
Ipsos forms Advisory Board, appoints Eileen Campbell as Chair to guide ‘Augmented Ipsos’ strategy
New Delhi: Ipsos has announced the creation of an independent Advisory...
AdLift’s Tesseract platform adds Claude AI integration and AI traffic analytics to its growing capability suite
Mumbai: AdLift’s AI Search Visibility platform, Tesseract, has announced the launch...
Nisha Patel Elevated as Assistant Vice President — Marathons & Sustainability at Mirchi
Mumbai: Mirchi has elevated Nisha Patel to Assistant Vice President — Marathons and Sustainability. Patel steps up from her previous...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Netcore launches audience agent to simplify customer segmentation for agentic marketing teams
Mumbai: Netcore has unveiled Audience Agent, a conversational segmentation agent designed to simplify and accelerate customer audience creation for marketing...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The New CMO Playbook: Think Like A Tech Leader
For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...
Prasar Bharati allots 10 vacant DD Free Dish MPEG-4 slots in mid-year auction
New Delhi: Prasar Bharati has completed its mid-cycle allocation of vacant MPEG-4 slots on DD Free Dish, awarding carriage capacity...
Shivendra Pratap Singh joins aha as General Manager – Product
Hyderabad: Aha has appointed Shivendra Pratap Singh as General Manager – Product. Singh joins the platform with 13 years of...
Relkra Turns Two – Integrated Marketing Agency Doubles Down on Talent Management and Creator Economy
Mumbai: Two years ago, Relkra started with a single brief, a small team in Mumbai, and a belief that marketing...
Momentum Sports retains PR Mandate for Madhya Pradesh League 2026
New Delhi: Momentum Sports has been appointed as the official Public Relations and Media Communications partner for the 2026 edition...
UP Tak Hosts ‘Viksit UP Baithak’ in Kanpur
Mumbai: UP Tak is hosting fourth ‘Viksit UP Baithak’ this time in Kanpur, bringing together policymakers, industry leaders, entrepreneurs, academicians,...
India’s gaming market crosses $1 billion milestone, set to reach $1.8 billion by 2030: Niko Partners
New Delhi: India’s video gaming industry has crossed a significant milestone, with market revenue surpassing the $1 billion mark for...
