Hashtag Orange rings in 7 Years with New Leadership and South India Expansion
Mumbai: Hashtag Orange, an independent digital agency, is celebrating seven years...
Story Digital secures Digital and Mainline Mandate for Gas-O-Fast
New Delhi: Mankind’s Gas-O-Fast has appointed Story Digital as its new...
BBH India’s Pallavi Subudhi, Filoni Gudhka win AAAI Young Lotus Contest 2025
MUMBAI: The Advertising Agencies Association of India (AAAI) has announced the...
Zeefluence Set to Transform Influencer Marketing with Advanced Insights & Multi-Platform Reach
Mumbai: Zee Media Corporation Limited (ZMCL) and IndiaDotcom Digital Private Limited...
Shreyas Iyer, HUEMN’s collaboration aims to deliver a wardrobe that is built for movement on and off the field
MUMBAI: HUEMN, a fashion label has teamed up with cricketer Shreyas...
Godrej Consumer Products unveils integrated greenfield plant in Chennai to manufacture Cinthol Original soap bars
New Delhi: Godrej Consumer Products Limited (GCPL), a FMCG company in...
Abhishek Chandran named National Head – Creative Services & Social Analytics at GroupM
Mumbai: GroupM has appointed Abhishek Chandran as its National Head –...
Srishti Gupta of Integral Ad Science joins IAB Tech Lab Board
Mumbai: Integral Ad Science (IAS) has announced that its Chief Product...
Siya Wadhwan moves from boAt to Boldfit as Head of Marketing
Mumbai: Siya Wadhwan has joined Boldfit as the Head of Brand...
Sony Entertainment Television brings Yas Island Magic to Indian Idol 15 with a special music video
Mumbai: Sony Entertainment Television has partnered with Yas Island Abu Dhabi...
Star Sports expands Network with Sports18 Integration, redefining Live Sports Entertainment
Mumbai: JioStar has successfully integrated all Sports18 channels into the Star...
Tata Play teams up with FanCode to launch Tata Play FanCode Sports, delivering exclusive sports coverage
Mumbai: Indian sports fans are set for an exciting new experience...
Pukka by Unilever brings herbal wellness to India with a tranquil new campaign
Mumbai: Pukka, the UK’s #1 herbal infusion brand, has officially launched...
ENO celebrates Cricket banter in a new campaign featuring Aakash Gupta
MUMBAI: ENO, an antacid brand, is celebrating India’s love for cricket...
United270 Global’s campaign for John Jacobs Eyewear called Wildgear urges individuals to ‘Unleash the Animal Within’ and embrace their untamed spirit
MUMBAI: In the ever-evolving landscape of eyewear fashion, JohnJacobs has looked...
ASCI rules ET Now’s Budget coverage viewership claim misleading, orders ad withdrawal
Mumbai: The Advertising Standards Council of India (ASCI) has directed ET...
Zee Rishtey Awards 2025 returns with a star-studded night and 11 Sponsors
Mumbai: The Zee Rishtey Awards 2025 is all set to captivate...
History TV18 premieres ‘Secrets of Penthouse’ on 14th March, Fridays at 11PM
Mumbai: History TV18 is set to captivate audiences with its sensational...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in...
Sourav Ganguly partners with Netflix to be an Ultimate Superfan for ‘Khakee: The Bengal Chapter’
MUMBAI: Former cricketer Sourav Ganguly has partnered with Netflix to be an Ultimate Superfan for 'Khakee: The Bengal Chapter' It...
DocuBay dives into India’s darkest crime stories with ‘Dupatta Killer’, premiering March 21
Mumbai: DocuBay, a documentary platform under IN10 Media Network, is set to premiere Dupatta Killer, a gripping true-crime documentary on...
FanCode brings Formula 1® closer to Indian Fans with multilingual streaming & exclusive race insights
Mumbai: FanCode, the official broadcaster of Formula 1® in India, is revolutionizing motorsports viewing with an enhanced, multilingual experience for...
Beyond the Mainstream: Exploring Underrepresented Genres in Indian OTT
The Indian Over-The-Top (OTT) content landscape is undergoing a remarkable transformation, shaped by the evolving preferences of a diverse and...
The Role of Market Research in Shaping Winning Marketing Strategies
In the current business world, market research is no longer just an instrument but has become a strategic necessity for...
How Can Brands Unlock the True Potential of Trade Shows by Blending Digital and Offline Marketing?
Trade shows have been a foundation for a long time for businesses looking to amplify their reach, connect with industry...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
GoKwik aims to improve the shoppers’ experience from the first point of the checkout, right till its end for Plix
MUMBAI: Plant-based nutrition brand Plix has partnered GoKwik, an eCommerce enabler to further deepen its robust online presence and boost...
Ipsos expands Public Affairs expertise with Ipec acquisition in Brazil
New Delhi: Ipsos, a market research firm, has announced the acquisition of Ipec (Ipec Inteligência em Pesquisa e Consultoria Estratégica),...
Trailytics joins forces with ATFL to Drive Data-Led E-commerce Growth
New Delhi: Trailytics, a data analytics solutions provider, has been awarded the e-commerce analytics mandate for Agro Tech Foods Ltd....
Zee Media announces Winners of Unveiling India Quiz
Mumbai: The grand finale of the Unveiling India Quiz, a landmark initiative by Zee Media in collaboration with the Department...
CNBC-TV18’s Future. Female. Forward. Season 3’s Mega Summit: A powerful push towards gender parity and leadership
Mumbai: CNBC-TV18, India’s leading English business news channel, successfully hosted the Mumbai edition of HSBC presents Future. Female. Forward. Season...
NDTV MPCG’s Emerging Chhattisgarh Conclave Charts a Bold Vision for Growth
Mumbai: NDTV MPCG’s Emerging Chhattisgarh Conclave brought together policymakers, industry leaders, and visionaries to discuss the state’s rapid economic transformation....
ABP Network rises to 4th Largest Publisher in India on Comscore, leads in five regional markets
New Delhi: ABP Network has solidified its position as one of India's top digital news publishers, ranking as the 4th...
Samsung India’s ‘Solve for Tomorrow’ doc on JioHotstar captures the journey of innovators highlighting their innovations to solve real-world problems
MUMBAI: Samsung India has unveiled the 'Solve for Tomorrow' documentary, which captures the journeys of the young innovators from across...
Collective Artists Network’s Big Bang Social redefines Creator Monetization with Upgraded Affiliate Store
Mumbai: Collective Artists Network’s Big Bang Social (BBS) has unveiled a revamped Affiliate Store on its app, redefining how influencers...
Mad Men Marketing expands into Generative AI with ‘Mad EnAible’ division
Mumbai: Homegrown marketing powerhouse Mad Men Marketing has made a bold leap into the Generative AI (Gen-AI) space with the...
Netcore Cloud launches Nine AI Agents to supercharge marketing campaigns by 10x
Mumbai: Netcore Cloud, a martech and customer engagement solution platform, has unveiled nine advanced Agentic AI agents designed to autonomously...
Snapchat India introduces Sponsored Snaps, AJIO Becomes the First Brand to Tap into the Innovation
Mumbai: Snapchat India has introduced Sponsored Snaps, an exciting new ad format designed to help brands connect with Gen Z...
Publicis snags Coca-Cola’s U.S. and Canada Media Business from WPP in Major Account Shift
Mumbai: In a significant industry shake-up, Publicis Groupe has successfully won...
Unilever and ICC forge partnership to boost Women’s Cricket Worldwide
Mumbai: In a groundbreaking move for women’s sports, the International Cricket...
Income Insurance & BBH Singapore launch a new campaign on protecting childhoods with critical illness cover
Singapore: Income Insurance Limited, in collaboration with BBH Singapore, has launched...
Square Inches PR named Official PR Partner for inDrive
Delhi: Square Inches Public Relations, a regional PR agency with over a decade of expertise, has been appointed as the...
PhysicsWallah (PW) names Alifiya Nalwala as Group Head of Corporate Communications & Public Relations
Delhi: PhysicsWallah Limited (PW), an education company, has announced the appointment of Alifiya Nalwala as Group Head of Corporate Communications...
Value 360 Communications names Keshav Shanbhag as CFO
Mumbai: Value 360 Communications, an integrated communications firm, has appointed veteran financial strategist Keshav Shanbhag as Chief Financial Officer (CFO)....
Firstpost’s ‘Ideas Pod’ to spotlight key global issues at Raisina Dialogue 2025
New Delhi: The much-anticipated 10th edition of the Raisina Dialogue is set to commence, bringing together world leaders, policymakers, diplomats,...
WAVES Bazaar 2025 to debut alongside WAVES Summit from May 1–4 at Jio Convention Centre
Mumbai: The bustling heart of India's entertainment sector is set to witness an exciting new chapter as WAVES Bazaar 2025...
Celebrating the Future of Marketing: ad:tech New Delhi’s Honours Awards recognize tech innovators shaping the advertising landscape
New Delhi : The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological...
Zeefluence Set to Transform Influencer Marketing with Advanced Insights & Multi-Platform Reach
Mumbai: Zee Media Corporation Limited (ZMCL) and IndiaDotcom Digital Private Limited...
Hashtag Orange rings in 7 Years with New Leadership and South India Expansion
Mumbai: Hashtag Orange, an independent digital agency, is celebrating seven years...
Abhishek Chandran named National Head – Creative Services & Social Analytics at GroupM
Mumbai: GroupM has appointed Abhishek Chandran as its National Head –...
Samsung India’s ‘Solve for Tomorrow’ doc on JioHotstar captures the journey of innovators highlighting their innovations to solve real-world problems
MUMBAI: Samsung India has unveiled the 'Solve for Tomorrow' documentary, which...
Bhangra Premier League Season 2 returns with More Energy — Ikk Vaari Hor
Punjab: Red FM, a private radio and entertainment network, proudly announces the much-awaited return of Bhangra Premier League Season 2—a...
Publicis snags Coca-Cola’s U.S. and Canada Media Business from WPP in Major Account Shift
Mumbai: In a significant industry shake-up, Publicis Groupe has successfully won...
Mad Men Marketing expands into Generative AI with ‘Mad EnAible’ division
Mumbai: Homegrown marketing powerhouse Mad Men Marketing has made a bold leap into the Generative AI (Gen-AI) space with the...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Beyond the Mainstream: Exploring Underrepresented Genres in Indian OTT
The Indian Over-The-Top (OTT) content landscape is undergoing a remarkable transformation, shaped by the evolving preferences of a diverse and...
DD Free Dish Auction Day 3: ₹328.6 Crore Secured as Bidding Heats Up
Mumbai: The third day of Prasar Bharati's MPEG-2 Free Dish auction witnessed fierce bidding across multiple categories, with a total of...
Sourav Ganguly partners with Netflix to be an Ultimate Superfan for ‘Khakee: The Bengal Chapter’
MUMBAI: Former cricketer Sourav Ganguly has partnered with Netflix to be an Ultimate Superfan for 'Khakee: The Bengal Chapter' It...
Zee Media announces Winners of Unveiling India Quiz
Mumbai: The grand finale of the Unveiling India Quiz, a landmark initiative by Zee Media in collaboration with the Department...
Square Inches PR named Official PR Partner for inDrive
Delhi: Square Inches Public Relations, a regional PR agency with over a decade of expertise, has been appointed as the...
Firstpost’s ‘Ideas Pod’ to spotlight key global issues at Raisina Dialogue 2025
New Delhi: The much-anticipated 10th edition of the Raisina Dialogue is set to commence, bringing together world leaders, policymakers, diplomats,...
iQOO partners with gamers Mortal, Payal and Scout; will co-create products for the mobile gaming community
MUMBAI: 8Bit Creatives and iQOO are looking to take their collaboration to the next level by co-creating mobile gaming products....
