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LATEST NEWS

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

Featured

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

Mumbai: Applause Entertainment and MX Player today unveiled the gripping trailer...

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE's Indian Pro Music League

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE’s Indian Pro Music League

BARC India: With 10 sec Ad volume on television, it recorded 23% growth in Jan 2021

Total TV Viewership grew by 9%, reaffirming the strength of television as a medium in India: BARC Yearly Report

Pulse leverages World Compliment Day to praise brands on social media

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

discovery+ streams new documentary 'Capturing Cricket: Steve Waugh in India' narrated by Harsha Bhogle

discovery+ streams new documentary ‘Capturing Cricket: Steve Waugh in India’ narrated by Harsha Bhogle

MediBuddy unveils its new brand tagline- Your Health Buddy

IPRS teams up with Dolby & Hungama Artist Aloud to inspire, empower and celebrate women in music

Canara HSBC OBC Life Insurance highlights the key attributes of ‘iSelect Star Term Plan’ in its recent campaign

MARKET ANALYSIS

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey

Featured

Unemployment emerges as India’s biggest worry, pushes COVID19 to 2nd spot in February: Ipsos survey

February 25, 2021

New Delhi: According to the February wave of the Ipsos What...

Media and entertainment revenue to rebound 27% next fiscal: CRISIL Ratings

Media and entertainment revenue to rebound 27% next fiscal: CRISIL Ratings

February 23, 2021

52.5% of consumers worldwide have used smartphones to stream more video content since the outbreak COVID-19: Adjust

52.5% of consumers worldwide have used smartphones to stream more video content since the outbreak COVID-19: Adjust

February 23, 2021

MOVERS & SHAKERS

Asawari Sathaye joins OPPI as Director, Corporate Communications

Featured

Asawari Sathaye joins OPPI as Director, Corporate Communications

Mumbai: Organisation of Pharmaceutical Producers of India, industry association of research-based...

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Sharlene Wu appointed as new CEO of Grey Group China

Sharlene Wu appointed as new CEO of Grey Group China

NXTDIGITAL inducts Vynsley Fernandes, CEO – Media Group on to the Board; Elevates him as Managing Director & CEO

NXTDIGITAL inducts Vynsley Fernandes, CEO – Media Group on to the Board; Elevates him as Managing Director & CEO

February 27, 2021

INTERNATIONAL

Fusion DEI juries named for The One Show and ADC 100th Annual Awards

Featured

Fusion DEI juries named for The One Show and ADC 100th Annual Awards

February 26, 2021

International: The One Club for Creativity has announced the first group of creative...

Admix Signs Nigel Morris and Rob norman to strengthen its global leadership for In-Play Advertising

Admix Signs Nigel Morris and Rob norman to strengthen its global leadership for in-play advertising

February 23, 2021

Gamestream expands global reach with two major new telecoms partnerships

Gamestream expands global reach with two major new telecoms partnerships

February 23, 2021

MOBILE / DIGITAL

Airtel Xstream App partners with DIVO Movies, brings premium Tamil content Live through exclusive channel

Featured

Airtel Xstream App partners with DIVO Movies, brings premium Tamil content Live through exclusive channel

Chennai: Divo, one of India’s leading and well-established digital media and...

Creative Monkey Games announces the launch of its Flagship 'Ludo Emperor' Game in April

Creative Monkey Games announces the launch of its Flagship ‘Ludo Emperor’ Game in April

February 27, 2021

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’ to create content copies in seconds

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’ to create content copies in seconds

February 26, 2021

PM Modi, Sundar Pichai, Deepak Chaurasia & Sonu Sood score big on Twitter engagement

PM Modi, Sundar Pichai, Deepak Chaurasia & Sonu Sood score big on Twitter engagement

February 26, 2021

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

Featured

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

by EditorialMarch 1, 2021

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE's Indian Pro Music League

Featured

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE’s Indian Pro Music League

by EditorialMarch 1, 2021

Beeing Social wins media mandate for Ikon Remedies, Mumbai

Advertising

Beeing Social wins media mandate for Ikon Remedies, Mumbai

by EditorialMarch 1, 2021

BARC India: With 10 sec Ad volume on television, it recorded 23% growth in Jan 2021

Featured

Total TV Viewership grew by 9%, reaffirming the strength of television as a medium in India: BARC Yearly Report

by EditorialMarch 1, 2021

Pulse leverages World Compliment Day to praise brands on social media

Brand Stories

Pulse leverages World Compliment Day to praise brands on social media

by EditorialMarch 1, 2021

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

Featured

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

by EditorialMarch 1, 2021

discovery+ streams new documentary 'Capturing Cricket: Steve Waugh in India' narrated by Harsha Bhogle

Featured

discovery+ streams new documentary ‘Capturing Cricket: Steve Waugh in India’ narrated by Harsha Bhogle

by EditorialMarch 1, 2021

Brand Stories

MediBuddy unveils its new brand tagline- Your Health Buddy

by EditorialMarch 1, 2021

IPRS teams up with Dolby & Hungama Artist Aloud to inspire, empower and celebrate women in music

Brand Stories

IPRS teams up with Dolby & Hungama Artist Aloud to inspire, empower and celebrate women in music

by EditorialMarch 1, 2021

Canara HSBC OBC Life Insurance highlights the key attributes of 'iSelect Star Term Plan' in its recent campaign

Brand Stories

Canara HSBC OBC Life Insurance highlights the key attributes of ‘iSelect Star Term Plan’ in its recent campaign

by EditorialMarch 1, 2021

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE's Indian Pro Music League

BARC India: With 10 sec Ad volume on television, it recorded 23% growth in Jan 2021

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

discovery+ streams new documentary 'Capturing Cricket: Steve Waugh in India' narrated by Harsha Bhogle

EXCLUSIVE

Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Exclusive

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

by Kalpana Ravi

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Advertising

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Sharad Alwe, CEO and Co-founder of Update Geotarget

2021

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

by Kalpana Ravi

ADVERTISING

Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea and all its extensions

Advertising

Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea and all its extensions

Zoo Media strengthens its technology products and services arm by inking a strategic partnership with Noesis.Tech

Advertising

Zoo Media strengthens its technology products and services arm by inking a strategic partnership with Noesis.Tech

February 26, 2021

TELEVISON

BARC India: With 10 sec Ad volume on television, it recorded 23% growth in Jan 2021

Featured

Total TV Viewership grew by 9%, reaffirming the strength of television as a medium in India: BARC Yearly Report

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

Featured

Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’ with a one-of-a-kind digital approach

Zee Picchar opens as No. 2 movie channel in Karnataka; clocks 85.47 mn impressions in its debut month

Featured

Zee Picchar completes one year of operations; clocks market share of 17% in Urban 15+

RADIO

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

Events

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

Horus Music India Brings International Exposure to the Indian Independent Music Market

Featured

Horus Music India Brings International Exposure to the Indian Independent Music Market

February 24, 2021

Radio City RJs spice up drama in Colors Bigg Boss 14

Featured

Radio City RJs spice up drama in Colors Bigg Boss 14

February 19, 2021

MARKETING

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE's Indian Pro Music League

Featured

Maruti-Suzuki & Lifebuoy comes onboard as Co-Presenting Sponsors for ZEE’s Indian Pro Music League

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

Featured

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

RailTel shares close 29% up amidst market sell-off

Featured

RailTel shares close 29% up amidst market sell-off

February 27, 2021

BRAND STORIES

Brand Stories

Pulse leverages World Compliment Day to praise brands on social media

Brand Stories

MediBuddy unveils its new brand tagline- Your Health Buddy

Brand Stories

IPRS teams up with Dolby & Hungama Artist Aloud to inspire, empower and celebrate women in music

FOCUS 2021

2021

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

Several new-age categories with start-up funding are going to the new giants in terms of ad spends. Sharad Alwe, CEO ...

by Kalpana Ravi01/03/2021

2021

The Focus for Communication Agencies in 2021

The Focus for Communication Agencies in 2021 Vishaal Shah, Co-Founder, Moe’s Art India pulling off a stunning win over Australia, ...

by Kalpana Ravi01/03/2021

2021

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back ...

by Kalpana Ravi27/02/2021

2021

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

I like to keep a lesser and few Focus Points in the agenda, in 2021 Darshana Bhalla - Founder & ...

by Kalpana Ravi27/02/2021

2021

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs ...

by Editorial25/02/2021

LEADERSPEAK

Stay happy, love unconditionally, lead from the front, keep learning, and be kind. That’s my mantra: Kishan Kumar MS, Wavemaker India

Exclusive

Stay happy, love unconditionally, lead from the front, keep learning, and be kind. That’s my mantra: Kishan Kumar MS, Wavemaker India

December 17, 2020

STRAIGHT TALK

Love and passion for interior design and Architecture and all things beautiful: Radha Ghai, Alok Nanda & Company

Exclusive

Love and passion for interior design and Architecture and all things beautiful: Radha Ghai, Alok Nanda & Company

November 27, 2020

MY COLUMN

Hitarth Dadia, Head of Monetization, NOFILTR Group

Featured

How influencers are impacting the music industry and boosting engagement online?

February 27, 2021

Social media has become a critical aspect of brands' marketing strategy and a crucial way to reach new audiences. Brands...

Competition or Collaboration: Creative and PR

Competition or Collaboration: Creative and PR

February 24, 2021

Top 4 trends in advertising for the year 2021

Indian financial brands need to change how they communicate with their women investors

February 26, 2021

Rooting for the ‘Brand Practitioner’: ABND

February 19, 2021

OTT

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

Featured

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

Mumbai: Applause Entertainment and MX Player today unveiled the gripping trailer of their upcoming original urban tech crime thriller Chakravyuh....

discovery+ streams new documentary 'Capturing Cricket: Steve Waugh in India' narrated by Harsha Bhogle

discovery+ streams new documentary ‘Capturing Cricket: Steve Waugh in India’ narrated by Harsha Bhogle

Dollywood Play announces the Indian Digital Premieres of 24 new movies

Dollywood Play announces the Indian Digital Premieres of 24 new movies

Beyond The Boundary: ICC Women’s T20 World Cup 2020 documentary released worldwide on Netflix

Netflix earmarks $500 mn towards Korean Content in this year

February 27, 2021

CABLE & DTH

TRAI filed applications with Bombay High Court for early order on NTO 2.0

Cable & DTH

TRAI seeks early order on NTO 2.0, files application before Bombay HC

February 22, 2021

On 22nd February the Telecom Regulatory Authority of India has filed an application with the Bombay High Court petitioning an...

Bharti Airtel acquires 20% stake in Warburg Pincus DTH arm for INR 3,126 Crore

Bharti Airtel acquires 20% stake in Warburg Pincus DTH arm for INR 3,126 Crore

February 18, 2021

Aakash Educational Services launches 'Aakash Paathshala' exclusively for Airtel DTH subscribers

Aakash Educational Services launches ‘Aakash Paathshala’ exclusively for Airtel DTH subscribers

February 12, 2021

Tata Sky maintains its pole position with 32.58% market share, indicates TRAI Report July-September’20 quarter

Tata Sky launches localized marketing campaigns in Kerala, Punjab and West Bengal

February 10, 2021

PRINT

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

Featured

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

February 27, 2021

TOI Team Kerala celebrated its 9th Anniversary with a 16-page special pullout today, with 24 clients on board. As part...

The INS asked Google to compensate the Indian newspapers comprehensively for the use of content published by the newspapers.

INS asks Google to pay 85% of ad revenue for content; Industry welcomes the act

February 26, 2021

New York Times depicts Covid’s devastation in the U.S. on the front page

New York Times depicts Covid’s devastation in the U.S. on the front page

February 22, 2021

PR COLUMN

ICPA Health Products appoints Spin Communiqué as PR Consultants

Featured

ICPA Health Products appoints Spin Communiqué as PR Consultants

February 26, 2021

Mumbai: ICPA Health Products Ltd (ICPA), a leading pharmaceutical company and manufacturers of trusted brands like Thermoseal and Hexidine has...

Puressentiel onboards Crosshairs Communication for their Public Relations

Puressentiel onboards Crosshairs Communication for their Public Relations

February 26, 2021

Teamwork Communications Group wins big at IPRCCA 2020

Teamwork Communications Group wins big at IPRCCA 2020

February 23, 2021

EVENTS

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

Events

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

Mumbai: Radio City & Mid-Day culminated the second edition of the Hitlist OTT Awards on 26th February 2021. The grand...

First winners announced for Spikes Asia; Australia tops the rankings followed by India and New Zeland

First winners announced for Spikes Asia; Australia tops the rankings followed by India and New Zeland

Zee Studios’ ‘Anandi Gopal’ bags 16 nominations at the eminent Filmfare Awards Marathi 2020

Zee Studios’ ‘Anandi Gopal’ bags 16 nominations at the eminent Filmfare Awards Marathi 2020

February 26, 2021

DIGITAL

Brand Stories

#SpeedSeBadho campaign by Vi focuses on the benefits of its fastest 4G Internet service

Mumbai: Vi, the newest telecom brand in the Indian telecom space unveiled a new campaign #SpeedSeBadho encouraging mobile users to...

Airtel Xstream App partners with DIVO Movies, brings premium Tamil content Live through exclusive channel

Airtel Xstream App partners with DIVO Movies, brings premium Tamil content Live through exclusive channel

Creative Monkey Games announces the launch of its Flagship 'Ludo Emperor' Game in April

Creative Monkey Games announces the launch of its Flagship ‘Ludo Emperor’ Game in April

February 27, 2021

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