GroupM Solutions and IOAA partner for sustainable OOH industry
Mumbai: GroupM, WPP’s media investment group, has partnered with the Indian...
Sam & Andy bags integrated marketing mandate for Aroma Care
Mumbai: Sam & Andy, a Mumbai-based ‘Revenue-Marketer’ company, has been awarded...
Tata Consumer Products renews Wavemaker as media agency partner
Bangalore: Tata Consumer Products, a leading FMCG company, has re-appointed Wavemaker...
Asian Paints ‘Where the Heart Is’ showcases styled celebrity homes
Mumbai: Asian Paints home décor series, Asian Paints Where The Heart...
6E Trademark: IndiGo drags Mahindra Electric to Delhi HC
New Delhi: InterGlobe Aviation Limited, the parent company of IndiGo Airlines,...
Global Brand Hush Puppies appoints Vir Das as India Ambassador
Global footwear brand Hush Puppies, exclusively retailed by Bata India, has...
Tata Autocomp Systems names Manoj Kolhatkar Managing Director & CEO
New Delhi: Tata AutoComp Systems Limited (TACO), an automotive components conglomerate...
Fidelity International appoints Rohit Jetly and Upasna Nischal in key roles
Gurugram: Fidelity International, a global investment and retirement savings business, has...
Tesco Business Solutions names James Glavey as Chief Operating Officer
Bengaluru: Tesco Business Solutions (TBS), the global solutions arm of Tesco...
TRAI tariff disputes: Supreme Court upholds Kerala HC ruling, directs IBDF to approach TDSAT
New Delhi: The Supreme Court on Friday upheld the Kerala High...
MTV Hustle and Saregama forge ongoing partnership to amplify Indian Hip-Hop
Mumbai: MTV Hustle, India’s leading rap reality show, has partnered with...
Doordarshan to air Asian Women’s Handball Championship from 3-10 December, 2024
MUMBAI: India will host the 20th Asian Women’s Handball Championship for...
Kurkure introduces ‘UP ka No. 1 Taste Ø’ campaign to build a stronger consumer connect in Uttar Pradesh
MUMBAI: Kurkure has launched 'UP ka No. 1 Taste Ø' campaign,...
Axis Bank’s ‘Dil Se Open’ campaign highlights employee commitment to financial support across 5,577 branches
MUMBAI: Axis Bank has launched the next chapter in its acclaimed...
Blue Tribe Foods launches new campaign introducing plant-based chicken nuggets with Anushka Sharma and Virat Kohli
Mumbai: Blue Tribe Foods is revolutionizing the world of plant-based eating...
Animal Planet introduces Telugu feed for captivating wildlife stories in Andhra Pradesh and Telangana
Mumbai: Warner Bros. Discovery has launched Animal Planet’s Telugu feed, furthering...
ZEE Entertainment brings #DikhayengeApnaJalwa campaign to life with David Warner, Jason Holder for DP World ILT20 Season 3
Mumbai: Zee Entertainment Enterprises Ltd., a media and entertainment powerhouse, has...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in...
BSNL teams up with Skypro to revolutionize digital entertainment in Indian homes
Mumbai: Bharat Sanchar Nigam Limited (BSNL), a state-owned telecommunications company, has announced a strategic partnership with Skypro, an innovative IPTV...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...
Grey India appoints Varun Kohli as Senior Vice President, Business – North
New Delhi: Grey India has appointed Varun Kohli as Senior Vice President, Business – North. With over 15 years of...
The Ethics of Advertising in the Age of Conscious Consumers
Advertising has always been a delicate balance between persuasion and strategy. In India, where consumers have an innate knack for...
Authenticity vs. Influence: How to Choose the Right Influencers for Your Brand
Picture this: You're scrolling through Instagram, and an influencer you’ve followed for years suddenly promotes a product. The recommendation feels...
How Mumbai’s Outdoor Advertising policy could serve as a benchmark for other cities
"Advertising is the key to world prosperity," and “Advertising is the Vital force of our National life”. These famous statements...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...
Black Friday sales surge by 17% in 2024: Unicommerce
Mumbai: Unicommerce, one of the e-commerce enablement SaaS platforms, reported a 17% year-on-year (YoY) increase in order volumes during the...
61% of shoppers credit retail media touchpoints like Amazon with influencing their purchase decisions: MMA India, Amazon Ads Report
MUMBAI: Data Unplugged: Future of Data by MMA Global India, held at DoubleTree by Hilton, Gurugram, brought together industry executives...
Resource limitations, data gaps, and technical constraints impede digital brand product managers from innovating effectively: CleverTap
MUMBAI: Engagement platform CleverTap, has released its market research report on 'The State of App and Web User Experience Optimisation'....
Celebrate the Best of 2024 with Zindagi DTH’s December Line-Up
Zindagi, known for being a pioneer in encouraging cross-border content is all set to bring a spectacular array of shows...
News18 India Announces Amrit Ratna 2024 to Honor India’s Shining Stars
New Delhi: News18 India is proud to announce the third edition of its flagship IP, Amrit Ratna 2024 to be...
News18 India becomes the first Hindi news channel to be recognised at Asian Television Awards
New Delhi: News18 India’s primetime show, Sau Baat Ki Ek Baat, has made history at the prestigious Asian Television Awards...
House of McDowell’s Soda launches ‘Yaaron Ki Udaan’ with Samarthanam Trust on World Disability Day
Mumbai: In a significant step towards fostering a more inclusive society, House of McDowell’s Soda has launched the ‘Yaaron Ki...
Sudhir Jha departs from Dailyhunt after three years
Mumbai: Sudhir Jha, who has been with Dailyhunt for over three years, has moved on from the organization. Jha joined...
AdLift wins Digital Media Mandate for King Koil
New Delhi: AdLift, a global digital marketing agency, is excited to announce its appointment as the official digital media partner...
Bumble Inc. names Neil Shah as Chief Business Officer
Mumbai: Bumble Inc. has appointed Neil Shah to the newly created position of Chief Business Officer (CBO), marking a significant...
Pearl Academy and Tech Mahindra’s Makers Lab in Bengaluru focus on advancing GenAI, the Metaverse, and Gaming
MUMBAI: Pearl Academy, established in 1993 and a creative education institution for Fashion, Business, Design, Gaming, and Film, has collaborated...
VOX launches innovative Ad Formats to elevate brand engagement in the Indian Market
New Delhi: VOX, an AI-driven contextual advertising platform, has announced the launch of its latest advertising packages tailored to meet...
Taj Reid appointed Global Chief Creative Officer of Burson
Burson has announced the appointment of Taj Reid as Global Chief...
WPP names Kevin Johnson as President in Canada
London: WPP has appointed Kevin Johnson as President of its business...
Adobe and Microsoft boost partnership for marketing teams’ empowerment and business outcomes acceleration
New Delhi: Adobe and Microsoft have announced new innovations in their...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...
Grey India appoints Varun Kohli as Senior Vice President, Business – North
New Delhi: Grey India has appointed Varun Kohli as Senior Vice President, Business – North. With over 15 years of...
Vigor Media Worldwide bags PR and Social Media Mandate for Accurate Group of Institutions
New Delhi: Vigor Media Worldwide, an integrated marketing communications agency, has been awarded the PR and social media mandate for...
CNN-News18 Indian of the Year returns to honour exceptional Indian achievements
New Delhi: CNN-News18 has announced the return of the 14th edition of its prestigious flagship awards, Indian of the Year...
CXO event ‘Future of India’ to be held in Mumbai on 8 December
MUMBAI: A CXO event, Future of India Inc., with associate partner Federal Bank, is set to be held at Jio...
India Voice Fest 2024 celebrates 7 years of voiceover and dubbing talent excellence
Mumbai: India Voice Fest, a festival dedicated to the voiceover and dubbing industry, is set to return for its 7th...
Celebrate the Best of 2024 with Zindagi DTH’s December Line-Up
Zindagi, known for being a pioneer in encouraging cross-border content is...
GroupM Solutions and IOAA partner for sustainable OOH industry
Mumbai: GroupM, WPP’s media investment group, has partnered with the Indian...
Tata Autocomp Systems names Manoj Kolhatkar Managing Director & CEO
New Delhi: Tata AutoComp Systems Limited (TACO), an automotive components conglomerate...
Sudhir Jha departs from Dailyhunt after three years
Mumbai: Sudhir Jha, who has been with Dailyhunt for over three...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...
Taj Reid appointed Global Chief Creative Officer of Burson
Burson has announced the appointment of Taj Reid as Global Chief...
Bumble Inc. names Neil Shah as Chief Business Officer
Mumbai: Bumble Inc. has appointed Neil Shah to the newly created position of Chief Business Officer (CBO), marking a significant...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...
The Ethics of Advertising in the Age of Conscious Consumers
Advertising has always been a delicate balance between persuasion and strategy. In India, where consumers have an innate knack for...
TRAI tariff disputes: Supreme Court upholds Kerala HC ruling, directs IBDF to approach TDSAT
New Delhi: The Supreme Court on Friday upheld the Kerala High Court's verdict, rejecting an appeal filed by the Indian...
BSNL teams up with Skypro to revolutionize digital entertainment in Indian homes
Mumbai: Bharat Sanchar Nigam Limited (BSNL), a state-owned telecommunications company, has announced a strategic partnership with Skypro, an innovative IPTV...
Celebrate the Best of 2024 with Zindagi DTH’s December Line-Up
Zindagi, known for being a pioneer in encouraging cross-border content is all set to bring a spectacular array of shows...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the...
CNN-News18 Indian of the Year returns to honour exceptional Indian achievements
New Delhi: CNN-News18 has announced the return of the 14th edition of its prestigious flagship awards, Indian of the Year...
Mobile Gaming apps have untapped potential in emerging markets: Moloco Research
Mumbai: Moloco, an operational machine learning (ML) and performance advertising platform, has unveiled the findings of a new research study,...
