WPP weighs sale of PR arm Burson amid strategic overhaul
Mumbai: Global advertising major WPP is reportedly evaluating the sale of...
Raj Kamble, Senthil Kumar and Niraj Ruparel named Jury Chairs for ABBY Awards 2026
Mumbai: The Ad Club has announced the appointment of Raj Kamble,...
Tempest Advertising doubles its impact at the IAA Olive Crown Awards 2026
Hyderabad: India’s advertising industry rarely engages with the material consequences of...
RR Kabel strengthens FMEG strategy with new kitchen range and enhanced air coolers
Mumbai: RR Kabel has announced a significant expansion of its Fast-Moving...
Ofis Square onboards Yami Gautam Dhar as Brand Ambassador
Noida: Ofis Square has announced the onboarding of Yami Gautam Dhar...
Agilitas onboards Smriti Mandhana as Brand Ambassador for ONE8
Bangalore: Agilitas has announced the onboarding of Smriti Mandhana as Brand...
Cashfree Payments names Sameer Gandhi as CFO
Bengaluru: Cashfree Payments has announced the appointment of Sameer Gandhi as...
Arzoo Chhabra joins Mondelēz International as Communication Specialist
Mumbai: Arzoo Chhabra has joined Mondelēz International as Communication Specialist, marking...
Khushboo Benani bids farewell to Diageo after decade-long stint, joins MICA as Professor of Practice
Ahmedabad: Khushboo Benani has stepped down from her role at Diageo,...
NDTV’s Research Paper Accepted at SIGIR 2026 Industry Track, A first for Indian Media
New Delhi: NDTV has achieved a significant milestone in applied artificial...
VR Global Media unveils $250 million growth plan, kicks off $120 million initial capital raise for expansion
Mumbai: VR Global Media has announced the launch of a $250...
Delhi HC Examines Copyright Eligibility of AI-Generated Art in Landmark DABUS Case
New Delhi: In a case that could shape the future of...
Dell Technologies brings together Jemimah Rodrigues and Yashraj Mukhate for its new ‘Back to School’ campaign
Mumbai: Dell Technologies brings together Jemimah Rodrigues and Yashraj Mukhate for...
Coca-Cola turns everyday meals into “Aaaah” moments with Mamitha Baiju in new campaign
New Delhi: Coca-Cola has rolled out its latest campaign, “Har Meal...
Too Yumm! blends flavour and fandom in Korean Karare Campaign with Varun Dhawan
Mumbai: Too Yumm!, the disruptive snacking brand from the RP-Sanjiv Goenka...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
SPNI honours distribution partners with special ‘Wheel of Fortune’ episode
Mumbai: Sony Pictures Networks India (SPNI) has dedicated a special episode...
Times Now Navbharat tops Hindi News OTS at 98.45%; Republic TV leads English segment: Chrome DM Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
Jubliexx rolls out AI-led features to boost creator engagement and monetisation
Mumbai: Jubliexx, a digital entertainment and social streaming platform, has introduced a new suite of AI-driven features aimed at enhancing...
India’s OTT User Base Hits 1.45 Billion; YouTube Leads, Netflix Surpasses Prime Video
Mumbai: India’s OTT (over-the-top) streaming market is entering a new phase of growth, powered by cheap mobile data, increasing smartphone...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...
Campaign Thinking Is A Legacy Habit: Why Modern Brands Need Operating Systems
Brands that still plan only in campaigns are dinosaurs waiting for the asteroid. For the longest time, brands have been...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report
Bengaluru: India’s e-commerce ecosystem is on track for transformative growth, projected to reach $250 billion by 2030, according to a...
TATA Dominates IPL 2026 Brand Recall Charts as Multi-Screen Strategy Drives Visibility: SCORE Report
Mumbai: The 19th edition of the Indian Premier League 2026 has opened with strong momentum, both in audience scale and...
Axis Max Life and Kotak Life lead in customer advocacy, with NPS of 61 and 60 respectively: Hansa Research
Mumbai: Hansa Research has released the 6th edition of its Life Insurance Customer Experience Score (CuES) 2026 report, highlighting a growing...
Zee Tamil delivers a blockbuster Tamil New Year with Pookie & Dude premieres
Chennai: Tamil New Year is a time of positivity, fresh starts, and cherished traditions. This year, Zee Tamil brings an...
Garware Hi-tech films showcases next-gen visual & smart film solutions at Media Expo 2026
Mumbai: Garware Hi-Tech Films (GHFL), leader in Sun Control, Specialty Polyester Films and Paint Protection Films, is set to showcase...
ZEE News Exposes Pharma Profiteering, Counterfeit Drug Network; Triggers Swift Government Action
New Delhi: Marking World Health Day, ZEE News, known for its impactful public-interest journalism has brought national attention to a...
Moj announces winners of March micro drama challenge, strengthens push for short-form storytelling
New Delhi: Moj, the homegrown short video platform from ShareChat, has unveiled the winners of the March edition of its...
Meta unveils AI-led shopping innovations with reels, creators and GenAI tools
Mumbai: Meta has announced a suite of new AI-powered shopping and advertising solutions aimed at transforming how consumers discover and...
Refroid Technologies appoints Vijay Sampathkumar as Chief Business Officer
Mumbai: Refroid Technologies has appointed Vijay Sampathkumar as Chief Business Officer (CBO), as the company accelerates its global expansion in...
Amagi introduces autonomous workflows on Amagi NOW to streamline media supply chain
Bengaluru: Amagi, a global leader in SaaS technology for broadcast and connected TV (CTV), has announced a major expansion of...
80% of Gen Alpha turn to AI chatbots for entertainment discovery: Gracenote
Mumbai: Gracenote, a unit of Nielsen, has released a new report titled “TV Search and Discovery in the AI Era,”...
MiQ acquires Rocket Lab to strengthen AI and mobile-first marketing solutions
Mumbai: MiQ, a global programmatic leader, has announced the acquisition of Rocket Lab, marking a significant step in strengthening its...
Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy
Mumbai: In a category where credibility directly impacts consumer safety, Vaseline...
Unilever announces acquisition of U.S.-based greens supplement brand Grüns
Mumbai: Unilever has announced that it has signed an agreement to...
ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform
London: ZEE5 UK has announced a strategic partnership with Narrative Entertainment,...
Scribbld bags Digital Mandate for Brushers Co
Mumbai: Scribbld has been awarded the digital mandate for Brushers Co, an emerging oral care brand founded by Gehna Dholakia....
80 dB Communications bags the PR mandate for Smytten
Mumbai: 80 dB Communications, an integrated reputation management advisory, has been appointed as the communications partner for Smytten, an experiential...
Sports Dunk expands footprint as 360-degree sports PR and events agency in India
Kolkata: Emerging as a dynamic player in India’s growing sports ecosystem, Sports Dunk is steadily strengthening its presence as a...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
RR Kabel strengthens FMEG strategy with new kitchen range and enhanced air coolers
Mumbai: RR Kabel has announced a significant expansion of its Fast-Moving...
WPP weighs sale of PR arm Burson amid strategic overhaul
Mumbai: Global advertising major WPP is reportedly evaluating the sale of...
Cashfree Payments names Sameer Gandhi as CFO
Bengaluru: Cashfree Payments has announced the appointment of Sameer Gandhi as...
Meta unveils AI-led shopping innovations with reels, creators and GenAI tools
Mumbai: Meta has announced a suite of new AI-powered shopping and...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy
Mumbai: In a category where credibility directly impacts consumer safety, Vaseline...
Amagi introduces autonomous workflows on Amagi NOW to streamline media supply chain
Bengaluru: Amagi, a global leader in SaaS technology for broadcast and connected TV (CTV), has announced a major expansion of...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
Gurjeev Singh Kapoor named CEO of Hathway Cable and Datacom
Mumbai: In a significant leadership move in India’s media and distribution landscape, Gurjeev Singh Kapoor has been appointed as the...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
Zee Tamil delivers a blockbuster Tamil New Year with Pookie & Dude premieres
Chennai: Tamil New Year is a time of positivity, fresh starts, and cherished traditions. This year, Zee Tamil brings an...
Scribbld bags Digital Mandate for Brushers Co
Mumbai: Scribbld has been awarded the digital mandate for Brushers Co, an emerging oral care brand founded by Gehna Dholakia....
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
