Brand Klub Gujarat to host Brand Fest 5.0 on June 6 and 7
Ahmedabad: Brand Klub Gujarat, a platform created by and for advertising...
Leads Brand Connect transforms into full-spectrum Consumer Brands Company, expands global brand portfolio
Noida: Leads Brand Connect Pvt. Ltd., founded in 2022 as an integrated...
L’Oréal India names Publicis Media as Integrated Media AOR following strategic review
Mumbai: L’Oréal India has appointed Publicis Media as its integrated media...
The Hosteller and TRENDS join forces to blend travel and fashion for young consumers
New Delhi: The Hosteller, a backpacker hostel chain, has partnered with...
Johnson’s Baby launches new Milk & Rice Range with ‘Food for Skin’ ritual featuring Parineeti Chopra
New Delhi: Johnson’s Baby, the world’s No.1 baby and childcare brand,...
TechnoSport names Anirudh Pratap as Head of Product and Design
Bengaluru: TechnoSport, an activewear brand, has announced the appointment of Anirudh...
Finolex Cables appoints Mahesh Viswanathan as CEO
New Delhi: Finolex Cables Limited has announced the appointment of Mahesh...
Nidhi Maheshwari elevated to Senior Director – Brand Marketing at JioStar
Mumbai: Nidhi Maheshwari has been promoted to Senior Director - Brand...
Nimit Tiwari joins Bennett Coleman & Co. as Revenue Head for OMSL Mumbai
Mumbai: Bennett Coleman & Co. Ltd. (BCCL) has appointed Nimit Tiwari...
Z Partners with FIFA to bring FIFA World Cup 2026, FIFA World Cup 2030 and 39 global football events to Indian audiences
Mumbai: Zee Entertainment Enterprises Ltd. (Z) has announced a landmark partnership...
JioStar complaint leads to FIR, raids and detentions in Chhattisgarh IPTV piracy case
Mumbai: In a significant enforcement action against digital piracy, law enforcement...
Bodhi Tree Multimedia reports 32% revenue growth and 62% rise in PAT for FY26
Mumbai: Bodhi Tree Multimedia Ltd., an Indian production house and multi-genre...
Century Real Estate launches ‘It’s All Happening Here’ Campaign for Century Immencity in North Bengaluru
Bengaluru: Century Real Estate has unveiled a new integrated marketing campaign...
Himalaya BabyCare repositions soap portfolio with new campaigns focused on specialized baby skin care
Hyderabad: Himalaya BabyCare has unveiled two new digital video campaigns (DVCs)...
VIP launches ‘Travel VIP’ Campaign, unveils three new luggage collections for modern Indian travellers
Mumbai: VIP, the flagship consumer brand of VIP Industries and Asia’s...
The Last Ad Break: India’s Broadcasters Face Their Reckoning
New Delhi: In the annals of Indian broadcasting, Friday, May 29,...
Delhi HC Backs TRAI’s 12-Minute Ad Cap, Dealing Major Blow to TV Broadcasters
Mumbai: In a significant judgment for India’s broadcasting sector, the Delhi...
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28
Mumbai: Sony Sports Network is set to broadcast the India Women’s...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
Same Video. Different Meanings. How Context Is Rewriting Content
The past few months, I have been seeing a pattern that has started showing up on my social platform feeds....
How Experiential Design is Replacing Traditional Advertising as the Primary Driver For Buyer Engagement
For decades, real estate marketing operated with a fairly straightforward playbook. The narrative was built around location advantages, amenities, price...
Are Brands Moving Toward “Real-Time Advertising Ecosystems” Instead of Campaign Bursts?
For decades, advertising has been a relatively consistent process. Companies would plan their campaigns for weeks, launch the campaign with...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
78% of Marketing Leaders say martech investments fail to deliver ROI: eClerx
Mumbai: eClerx Services Ltd has released its latest eClerx Marketing Report 2026: Mind the Gap, revealing that despite significant investments...
76% of Brands are missing from AI recommendations consumers increasingly trust: DareAISearch Study
Mumbai: As generative AI platforms increasingly influence how consumers discover products, services, and brands online, a new study by DareAISearch has...
56% of online sellers now use AI tools to grow their business: Snapdeal Bharat Seller Report 2026
New Delhi: Artificial intelligence is rapidly becoming a mainstream business tool for India’s online seller community, with 56% of sellers...
HELL ENERGY DRINK comes on board as Official Energy Drink Partner for Nuvama Private T20 Mumbai League
Mumbai: HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, has announced its partnership with the Mumbai Cricket...
CREX Partners with Big Cricket League as Official Fan Engagement Partner for Upcoming Season
New Delhi: CREX, one of India’s leading cricket platforms for real-time match updates, statistics, and fan engagement, has announced its...
NDTV Marathi Manch 2026: Women Take Centre Stage in Maharashtra’s Growth Story
Mumbai: NDTV Marathi announces the return of its marquee annual thought leadership conclave, NDTV Marathi Manch 2026, to be held...
realme debuts industry-first AI mini drama series to promote realme 16T 5G
New Delhi: realme, a smartphone brand among young consumers, has unveiled an industry-first AI-powered mini drama series, "Darbar Diaries," alongside...
Meta strengthens anti-scam measures ahead of FIFA World Cup 2026 to protect fans and players
Mumbai: Meta will be taking anti-scam measures to protect players and fans during the FIFA World Cup 2026 While most...
Meta broadens subscription strategy with paid tiers across Facebook, Instagram and WhatsApp
Mumbai: Meta is accelerating its push into subscription-based services with the worldwide launch of premium plans for Facebook, Instagram and...
Chaupal joins hands with ADMOTT to enable AI-powered in-content brand integrations
Chandigarh: Regional OTT platform Chaupal has entered into a strategic partnership with ADMOTT, an AI-powered in-content advertising recommendation and virtual...
Mobiyoung elevates Shivalika Anand as Chief Executive Officer
New Delhi: In a strategic move aligned with its long-term growth vision, Mobiyoung Group has announced the elevation of Shivalika...
VDO.AI launches interactive in-app advertising solutions to strengthen omnichannel advertising ecosystem
Gurugram: VDO.AI, a global advertising technology company, has announced the launch of its Interactive In-App Advertising Solutions, marking a strategic...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
Aditi Shorewal joins Spotify to Lead PR and Communications Function
New Delhi: Music streaming platform Spotify has appointed Aditi Shorewal as its new Head of PR & Communications, strengthening its...
Alkimyx Global debuts as Independent Strategic Communications and Reputation Advisory Firm
New Delhi: Alkimyx Global, an India-first strategic communications and reputation advisory firm, has formally launched as an independent consultancy, marking...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Z Partners with FIFA to bring FIFA World Cup 2026, FIFA World Cup 2030 and 39 global football events to Indian audiences
Mumbai: Zee Entertainment Enterprises Ltd. (Z) has announced a landmark partnership...
Brand Klub Gujarat to host Brand Fest 5.0 on June 6 and 7
Ahmedabad: Brand Klub Gujarat, a platform created by and for advertising...
Finolex Cables appoints Mahesh Viswanathan as CEO
New Delhi: Finolex Cables Limited has announced the appointment of Mahesh...
Meta strengthens anti-scam measures ahead of FIFA World Cup 2026 to protect fans and players
Mumbai: Meta will be taking anti-scam measures to protect players and...
Club FM turns back time with unique anti-tobacco campaign on World No Tobacco Day
Kochi: In a first-of-its-kind radio awareness initiative marking World No Tobacco Day, Club FM launched an innovative campaign that literally...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Chaupal joins hands with ADMOTT to enable AI-powered in-content brand integrations
Chandigarh: Regional OTT platform Chaupal has entered into a strategic partnership with ADMOTT, an AI-powered in-content advertising recommendation and virtual...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Same Video. Different Meanings. How Context Is Rewriting Content
The past few months, I have been seeing a pattern that has started showing up on my social platform feeds....
Dish TV strengthens regional entertainment push across South India with new consumer offering
Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
HELL ENERGY DRINK comes on board as Official Energy Drink Partner for Nuvama Private T20 Mumbai League
Mumbai: HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, has announced its partnership with the Mumbai Cricket...
Aditi Shorewal joins Spotify to Lead PR and Communications Function
New Delhi: Music streaming platform Spotify has appointed Aditi Shorewal as its new Head of PR & Communications, strengthening its...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy...
