Ad Industry mourns untimely loss of YAAP Founder Atul Hegde
Mumbai: Atul Hegde, Founder and Chairman of YAAP Digital and a...
Growster completes performance creative mandate for Rubans, builds extensive digital ad library
New Delhi: Growster, an NCR-based independent creative agency, has completed a...
Scribbld wins Playnxt and Terrapy Mandates, expands consumer and lifestyle brand portfolio
Mumbai: Independent marketing agency Scribbld has strengthened its consumer brand portfolio...
79% of Indians Avoid Unknown Business Calls Despite Strong Preference for Voice: Truecaller, TTBS Report
Mumbai: A new report by Truecaller, in partnership with Tata Tele...
IKEA India appoints Jessamine Avila as Chief Marketing Officer
Bengaluru: IKEA has appointed Jessamine Avila as Chief Marketing Officer for...
Haier India renews JioHotstar partnership as Associate Partner for Wimbledon streaming
New Delhi: Haier Appliances India has renewed its partnership with JioHotstar...
Stone Sapphire India appoints Amit Srivastava as CEO of Home Division
Mumbai: Stone Sapphire India Pvt. Ltd. (SSIPL), a distributor and brand...
Aziro Technologies appoints Suraj Sehgal as Chief Strategy Officer
Mumbai: Aziro Technologies, a provider of digital transformation and product engineering...
IndoBevs appoints Varun Singla as Chief Commercial Officer
New Delhi: IndoBevs, the alco-beverage company behind brands such as BroCode...
Bureau Media Ventures debuts as India’s first creator-focused venture studio and fund
New Delhi: Bureau Media Ventures (The Bureau) has officially launched as...
JioStar complaint leads to FIR, raids and detentions in Haryana
Mumbai: In a significant enforcement action against cable piracy, the Haryana...
Times Group expands Rajesh Madampath’s mandate; names him CBO – BCA
Mumbai: Times Group has elevated Rajesh Madampath to the position of...
Parachute Advansed Aloe Vera reimagines hair softness with new ‘Baal Itne Soft, Chooye Bina Raha Na Jaaye’ Campaign
Mumbai: Marico Limited has launched a new campaign for its Parachute...
Tata Consumer Products launches first corporate brand film, showcases transformation into diversified FMCG company
Mumbai: Tata Consumer Products Limited (TCPL) has unveiled its first-ever corporate...
GECO debuts first brand film ‘The Geco Tales: The Castaway’ to spotlight nature-inspired construction solutions
Karur: GECO, the nature-inspired construction solutions brand from the VNC Group,...
Aaj Tak introduces India’s first Vertical TV for live news
Mumbai: Aaj Tak, a Hindi news channel, has unveiled Vertical TV,...
Zee Keralam to launch new fiction show ‘Pranayavilasam’
Mumbai: Zee Keralam has announced the launch of its upcoming fiction...
MIB Asks BARC to Halt TV Ratings Across All Genres Until Licence Renewal?
New Delhi: India's television audience measurement system is set for its...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
VETO expands regional content offering with 28 new live channels, surpasses 55-channel milestone
New Delhi: VETO, India's subscription-free OTT platform focused on delivering a unified large-screen entertainment experience for families, has expanded its...
ZEE5 premieres ‘Parimala & Co’ across five languages on July 10
Mumbai: ZEE5 is set to expand its regional entertainment slate with the exclusive premiere of Parimala & Co on July...
Zee5 expands premium originals slate with Diljit Dosanjh’s Satluj
Mumbai: OTT platform Zee5 has premiered 'Satluj', a socially relevant drama inspired by true events, reinforcing its strategy of backing...
The Silence in the Data: Who Really Benefits When India’s TV Ratings Go Dark?
A Freeze Dressed Up as Reform The Ministry of Information and Broadcasting's Television Ratings Policy, 2026 replaced a decade-old framework...
How AI Search Engines Are Changing Organic Traffic Discovery
For more than twenty years, the SEO contract was beautifully simple: rank higher, and the traffic would follow. Build the...
The Future of Marketing Belongs to Brands That Own Consumer Signals
During the Second World War, the most consequential weapon in the Allied arsenal wasn't a tank or a bomber. It...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
81% of Indian marketers have adopted AI, but unified data holds the key to customer engagement: Salesforce
Mumbai: Salesforce has unveiled the India findings from the 10th Edition State of Marketing Report, revealing that while 81% of...
Global OOH Ad Spend Climbs to $54.2 Billion in 2025, Digital Out of Home Nears 50% Share: WOO Report
Mumbai: The World Out of Home Organization (WOO) has released its 2026 Global Out of Home Expenditure Report, revealing that...
CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports
Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape,...
Pokémon GO to Host GO Fest 2026 Community Celebrations in Bengaluru, Mumbai and New Delhi
Mumbai: Pokémon GO is bringing its global gaming community together with Pokémon GO Fest 2026: Global, scheduled for July 11–12,...
Zee Telugu’s Sa Re Ga Ma Pa- The Next Singing Sensation, Auditions in Hyderabad on July 12th
Hyderabad : As one of the top entertainment channels in the Telugu industry, Zee Telugu continues to provide a strong...
Zee Media Global Innovation & Leadership Summit Strengthens India–Kazakhstan Partnership in Almaty
Almaty: The Zee Media Global Innovation & Leadership Summit was successfully held on 4 July at the Ramada Hotel, Almaty,...
Workday names John Lombard as President, Asia Pacific
Mumbai: Workday has appointed John Lombard as President, Asia Pacific, strengthening its regional leadership as the enterprise AI platform provider...
MeitY gives Meta seven days to explain action over alleged CSEAM ads on Instagram
New Delhi: The Ministry of Electronics and Information Technology (MeitY) has directed Meta to disable advertisements and other content on...
EU’s top court rejects Google’s final appeal, confirms €4.1 billion Android antitrust penalty
Mumbai: The Court of Justice of the European Union (CJEU) has dismissed Google and parent Alphabet’s final appeal against a...
AdCounty Media appoints Tarun Kumar as Director – Human Resources
Mumbai: AdCounty Media India Ltd. has appointed Tarun Kumar as the Director - Human Resources. Tarun will head the company’s...
Mitgo appoints Samrat Dutta as Head of APAC region
Gurugram: Global technology group Mitgo has appointed Samrat Dutta as the new Head of its Asia-Pacific (APAC) region, succeeding Neha...
LiveRamp launches Hyderabad Office to expand Global AI and engineering capabilities
Hyderabad: LiveRamp, a data collaboration platform provider, has announced the launch of its Hyderabad office as part of its long-term...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
JustWatch Launches Migration Tool to Help TV Time Users Preserve Their Watch History
Berlin: JustWatch, the leading platform for finding what to watch, today...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
Burson, VML win Cannes PR Lions Grand Prix for ‘The KitKat Heist’ Campaign
Cannes: Burson Group and VML have won the PR Lions Grand Prix in the Crisis Communications & Issues Management category...
The Hype Studio wins PR and Communications mandate for Iron Asylum
New Delhi: Integrated public relations and communications agency The Hype Studio has secured the public relations and communications mandate for...
Confiance Communications wins PR mandate for Mannlich
Gurugram: Confiance Communications has secured the public relations mandate for Mannlich, a men's skincare brand, as it looks to build...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
Ananda Vikatan Cinema Awards 2025 returns with expanded celebration of Tamil cinema
Chennai: The Ananda Vikatan Cinema Awards 2025 is set to return on July 3, 2026, in Chennai, celebrating excellence in...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
Parachute Advansed Aloe Vera reimagines hair softness with new ‘Baal Itne Soft, Chooye Bina Raha Na Jaaye’ Campaign
Mumbai: Marico Limited has launched a new campaign for its Parachute...
Ad Industry mourns untimely loss of YAAP Founder Atul Hegde
Mumbai: Atul Hegde, Founder and Chairman of YAAP Digital and a...
Stone Sapphire India appoints Amit Srivastava as CEO of Home Division
Mumbai: Stone Sapphire India Pvt. Ltd. (SSIPL), a distributor and brand...
MeitY gives Meta seven days to explain action over alleged CSEAM ads on Instagram
New Delhi: The Ministry of Electronics and Information Technology (MeitY) has...
MY FM launches new humour property ‘Babu Bhaiya’ across its network
Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, 'Babu Bhaiya',...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
AdCounty Media appoints Tarun Kumar as Director – Human Resources
Mumbai: AdCounty Media India Ltd. has appointed Tarun Kumar as the Director - Human Resources. Tarun will head the company’s...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Silence in the Data: Who Really Benefits When India’s TV Ratings Go Dark?
A Freeze Dressed Up as Reform The Ministry of Information and Broadcasting's Television Ratings Policy, 2026 replaced a decade-old framework...
Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles
Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...
VETO expands regional content offering with 28 new live channels, surpasses 55-channel milestone
New Delhi: VETO, India's subscription-free OTT platform focused on delivering a unified large-screen entertainment experience for families, has expanded its...
Pokémon GO to Host GO Fest 2026 Community Celebrations in Bengaluru, Mumbai and New Delhi
Mumbai: Pokémon GO is bringing its global gaming community together with Pokémon GO Fest 2026: Global, scheduled for July 11–12,...
Burson, VML win Cannes PR Lions Grand Prix for ‘The KitKat Heist’ Campaign
Cannes: Burson Group and VML have won the PR Lions Grand Prix in the Crisis Communications & Issues Management category...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
S8UL names YouTube as Official Partner for Esports World Cup 2026
Mumbai: S8UL, ahas onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle...
