AJIO and 22feet join forces to elevate digital and social media strategy
Mumbai: AJIO, a fashion and lifestyle destination, has appointed 22feet as...
Aaron Noronha joins The SportLane as Partner to drive digital and media growth
Mumbai: The SportLane, one of India’s fastest-growing integrated marketing communications agencies,...
Ogilvy India and Google launch AI-powered Creative Studio for brand innovation
Mumbai: Ogilvy India, in collaboration with Google, has launched a bespoke...
Neotė by Indicus Paints brings Tamil cultural elegance to India’s luxury paint segment
Mumbai: Indicus Paints has announced the launch of Indicus Neotė Luxury...
Mantra elevates Rohit Gupta as MD; appoints Saransh Dey as CEO – Mumbai Region
Mumbai: Mantra Group has announced key leadership changes as part of...
Parineeti Chopra joins Johnson’s Baby as Brand Ambassador
Mumbai: Bollywood actress Parineeti Chopra has been announced as the brand...
Sai Silks (Kalamandir) appoints Bharadwaj Rachamadugu as Chief Executive Officer
Hyderabad: Sai Silks (Kalamandir) Ltd. (SSKL) has announced the appointment of...
Airtel Board extends Sunil Mittal’s Chairmanship till 2031
Bharti Airtel has approved the reappointment of its founder Sunil Bharti Mittal as chairman...
Honasa Consumer strengthens leadership team with Dheeraj Nagpal and Madhur Acharya
Mumbai: Honasa Consumer Limited has expanded its leadership bench with the...
Hombale Films enters overseas distribution space with Ram Charan-starrer PEDDI
Mumbai: Renowned production house Hombale Films has announced its expansion into...
Social media is shaping film viewing experiences, with 40% audiences sharing film memes after theatre visits: Ormax Media
Mumbai: Media consulting firm Ormax Media has released its latest research...
TRAI’s FAST & ALTD Paper Sparks Industry Rift Over Future of TV Regulation
Mumbai: A consultation paper released by the Telecom Regulatory Authority of...
Colors Kannada concludes landmark ‘Colors Kannadathi’ campaign
Mumbai: Colors Kannada, Karnataka's most beloved regional entertainment channel, has successfully...
CavinKare’s CHIK highlights double protein nourishment in new egg white shampoo TVC
Chennai: CavinKare’s hair care brand CHIK has unveiled a new television...
Titan Company creates multi-brand campaign exclusively for IPL’s Indian Sign Language feed
Bengaluru: Titan Company Limited has announced the launch of 'Sign of You', a...
BARC Sets New Rules to Strip Landing Page Views from TV Ratings Under 2026 Policy
Mumbai: The Broadcast Audience Research Council (BARC) has outlined a detailed...
Sony MAX Turns an Everyday Auto Ride into a Moment of Comfort and Reflection Ahead of Laalo’s World Television Premiere
Mumbai: In the frantic rush of Mumbai, it is easy to...
NDTV Elevates Venkat Pochiraju as National Sales Head – Brand Studio
New Delhi: NDTV has elevated Venkat Pochiraju to the role of...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
Crunchyroll partners with Sony LIV to expand anime access in India
Mumbai: Crunchyroll has partnered with Sony LIV to make its anime streaming service available as an add-on within the Sony LIV platform for ₹99...
Prime Video announces premiere date for Season Three of The Lord of the Rings: The Rings of Power
Mumbai: Prime Video today confirmed that the eagerly awaited third season of its epic fantasy series The Lord of the Rings: The...
India’s OTT Market Hits 601 Million Users, But Only 119 Million Pay: Monetisation Gap Widens
Mumbai: India’s OTT ecosystem continues to expand at scale, but a widening monetisation gap is emerging as the industry’s biggest...
Why Jewellery Brands Are Investing More in Influencer Marketing Than Traditional Advertising
Jewellery has always been about emotion, celebrating milestones, expressing personal style, and creating memories that last a lifetime. While traditional...
The Unused Points Economy and What It Reveals About Real Consumer Behavior
On a humid evening in Gurugram, a senior executive settles into the backseat of his cab after a long workday....
The Next Mar Tech Stack: Where Claude AI Fits in Modern Marketing Ecosystems
Marketing teams were promising efficiency. For years, vendors claimed that adding more software would create smarter campaigns, cleaner data, and...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
80% of Indians discover brands on Meta as AI-powered tools redefine India’s e-commerce marketing landscape: Report
Mumbai: India's e-commerce landscape is undergoing a fundamental transformation — driven by advances in artificial intelligence, video-first discovery, and conversational...
IPL 2026 Linear TV ad volumes rise 2% over IPL 18 as advertising momentum returns after 48 matches: TAM Sports
Mumbai: TAM Sports has released its IPL 2026 Advertising Report covering the first 48 matches across Linear TV and Connected...
Meta to earn $240bn from advertising in 2026 outpacing global social media ad growth: WARC
Mumbai: WARC Media has projected that Meta will generate $240 billion in advertising revenue in 2026, representing a 22.3% year-on-year...
PinSec.AI Announces 5 Cr Fundraise from Select HNI Investors to Build South India’s First AI-Native Wealth Management Platform
Mumbai: PinSec.AI, the AI-native financial services arm of the FPL Group of Companies, today announced that it has raised 5...
CNBC-TV18 The Titans Summit to Bring Together India’s Enterprise Leaders, Investors & Founders to Decode the Country’s Next Growth Chapter
Mumbai: CNBC-TV18, India’s leading English business news channel, is set to host WeWork India presents CNBC-TV18 The Titans Summit, a...
CNBC-TV18 Future. Female. Forward. Season 4 Unveils Its Biggest Edition Yet with Spectacular Delhi and Mumbai Galas!
Mumbai: CNBC-TV18, India’s leading English business news channel, successfully launched Season 4 of HSBC India presents CNBC-TV18 Future. Female. Forward...
Lemnisk appoints Suvo Sarkar as Strategic Advisor; targets 2X enterprise growth and profitability in Q2
Bengaluru: Lemnisk, an enterprise Customer Data Platform (CDP) provider, has announced the appointment of veteran banker and digital transformation leader Suvo...
Government Establishes Data Protection Board of India Under DPDP Act, Invites Applications for Key Roles
New Delhi: In a significant step towards operationalising India’s data protection framework, the government has established the Data Protection Board...
WhatsApp launches Business AI in India to help small businesses automate customer support
New Delhi: WhatsApp has announced the launch of Business AI on WhatsApp in India, enabling small businesses to access AI-powered...
76% of advertisers benefit from agentic AI while 86% are willing to shift budgets to the open web: Taboola
Mumbai: Taboola, a global leader in delivering performance at scale for advertisers, has announced new research highlighting growing advertiser adoption of...
Two99 launches MarkGrid to replace the agency-led marketing model with AI-driven intelligence
New Delhi: Two99, an independent digital marketing and technology groups, has announced the commercial launch of MarkGrid — an AI-native...
Amagi launches In-Content Ads marketplace to drive CTV Performance at scale
New Delhi: Amagi has announced the launch of its In-Content Ads offering via the ADS PLUS marketplace, marking a strategic expansion...
Design Army’s Pum Lefebure named Jury President for Luxury Lions at Cannes Lions 2026
Mumbai: Cannes Lions has announced Pum Lefebure, Co-Founder and Chief Creative...
Shannon Washington named First Jury President for 2026 LIA Sports Category
Mumbai: London International Awards (LIA) has announced Shannon Washington, Chief Creative...
Texas Lawsuit against Netflix raises stakes for ad-supported streaming models
Mumbai: In a significant escalation of regulatory scrutiny on streaming platforms,...
Sports Dunk named as Official PR Partner for Delhi Padel Circuit 2026
New Delhi: Sports Dunk, a leading 360-degree sports PR and media agency, has been announced as the Official PR Partner...
Sridhar Ramanujam steps down from BrandcomPR after 28 years at the helm
Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications...
PRCompanion appoints Akansha Gupta and Priya Dhamija in leadership roles
New Delhi: PRCompanion, the communications and PR arm of Ethane Web Technologies, has announced the appointment of Akansha Gupta as Director,...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Neotė by Indicus Paints brings Tamil cultural elegance to India’s luxury paint segment
Mumbai: Indicus Paints has announced the launch of Indicus Neotė Luxury...
AJIO and 22feet join forces to elevate digital and social media strategy
Mumbai: AJIO, a fashion and lifestyle destination, has appointed 22feet as...
Sai Silks (Kalamandir) appoints Bharadwaj Rachamadugu as Chief Executive Officer
Hyderabad: Sai Silks (Kalamandir) Ltd. (SSKL) has announced the appointment of...
Government Establishes Data Protection Board of India Under DPDP Act, Invites Applications for Key Roles
New Delhi: In a significant step towards operationalising India’s data protection...
Radio City partners with Confluencr to build 360° influencer marketing ecosystem for brands
Mumbai: Radio City, one of India’s leading radio networks with a growing digital footprint, has announced a strategic partnership with Confluencr, an...
Design Army’s Pum Lefebure named Jury President for Luxury Lions at Cannes Lions 2026
Mumbai: Cannes Lions has announced Pum Lefebure, Co-Founder and Chief Creative...
76% of advertisers benefit from agentic AI while 86% are willing to shift budgets to the open web: Taboola
Mumbai: Taboola, a global leader in delivering performance at scale for advertisers, has announced new research highlighting growing advertiser adoption of...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Jewellery Brands Are Investing More in Influencer Marketing Than Traditional Advertising
Jewellery has always been about emotion, celebrating milestones, expressing personal style, and creating memories that last a lifetime. While traditional...
Prasar Bharati announces 98th e-Auction for DD Free Dish slots; Reserve Prices Touch ₹13.66 Crore
New Delhi: Prasar Bharati has issued a notification inviting applications for the 98th e-auction of vacant MPEG-2 slots on DD...
Crunchyroll partners with Sony LIV to expand anime access in India
Mumbai: Crunchyroll has partnered with Sony LIV to make its anime streaming service available as an add-on within the Sony LIV platform for ₹99...
PinSec.AI Announces 5 Cr Fundraise from Select HNI Investors to Build South India’s First AI-Native Wealth Management Platform
Mumbai: PinSec.AI, the AI-native financial services arm of the FPL Group of Companies, today announced that it has raised 5...
Sports Dunk named as Official PR Partner for Delhi Padel Circuit 2026
New Delhi: Sports Dunk, a leading 360-degree sports PR and media agency, has been announced as the Official PR Partner...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
NODWIN Gaming crosses INR 658 crore revenue in FY26 with 25% organic growth and first EBITDA profit
Mumbai: NODWIN Gaming has announced its financial results for FY26 — reporting consolidated revenues of INR 658 crore, representing 25%...
