45th IAA World Congress to be held in Penang between March 6-8, 2024
The International Advertising Association (IAA) has announced the dates for its...
DDB Mudra Group’s Aditya Kanthy to chair creativity and marketing effectiveness at Spikes Asia
Creativity and marketing effectiveness award Spikes Asia has revealed its 2024...
61 pc marketers expect business to improve in 2024, investment in brand marketing seen at record high: Report
Despite concerns about the economy, 61 pc marketers expect business to...
Kotak Life ropes in Rajkummar Rao as brand ambassador
Kotak Mahindra Life Insurance Company (Kotak Life) today announced actor Rajkummar...
Epigamia elevates Rahul Jain as CEO; Ankur Goel named COO
Mumbai: Epigamia has announced the elevation of Rahul Jain, Co-Founder &...
Bewakoof onboards actor Rashmika Mandanna as Brand Ambassador
TMRW brand Bewakoof has entered into a partnership with actor Rashmika...
Karan Taurani tops media and entertainment analysts ranking for third consecutive year
Karan Taurani has retained the top ranking for Media and Entertainment...
Shridhar Balakrishnan appointed Group CEO of Duroflex Group
Duroflex announced the appointment of Sridhar Balakrishnan as the Group CEO of Duroflex Group. The...
Medha Shri joins social media app Wildr as Head of Customer Success
Medha Shri has been appointed Head of Customer Success at social...
TV18 and E18 to merge with Network18; Consolidates TV and Digital news assets
New Delhi: Network18 Media & Investments Ltd. and TV18 Broadcast Ltd....
Green Gold enters film business; unveils Chilaka Productions
Green Gold Animation founded by Srinivas Chilaka and Rajeev Chilaka has...
Print and Television Summit 2023: ‘Indian media face dominance threat by foreign media companies’
“Except for Chrome Digital track - there is no solo consolidated...
HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’
HDFC Bank has launched a campaign for its revamped PayZapp app...
Haier salutes women achievers, says they Perform Big, but Silently
Haier Appliances India has launched its campaign 'Perform Big Silently' featuring women...
Lifespan onboards boxing champion Nikhat Zareen as Brand Ambassador
Nutraceuticals, herbal, ayurvedic, and personal care products maker Lifespan has launched...
News18 India’s Exit Poll coverage tops BARC ratings
Broadcast Audience Research Council (BARC) has revealed viewership data during the...
CNN-News18 to recognise industry titans with Indian of the Year award 2023
CNN-News18 has announced the CNN-News18 Indian of the Year awards 2023,...
Grey Group India appoints Anup Bhaskar as SVP and North Business Head
Grey Group India (Grey & AutumnGrey) has announced the appointment of...
Bank of Baroda pushes the pedal on transformation, beckons the young to bob World
Bank of Baroda has been lauded for its performance metrics. It...
Tata Play Binge onboards Fuse+ to aggregated OTT apps portfolio
The OTT app aggregator, Tata Play Binge has announced the addition of a Fuse+, a platform dedicated to entertain young...
Print and Television Summit 2023: ‘There is a consumer for every media today’
The first edition of MediaNews4U Print and Television Summit witnessed a panel discussion on ‘Viable Business Models for the Convergence...
Zee5 Global aggregates South Asian streaming platforms in one destination for Add-ons
Zee5 Global has announced it will aggregate multiple South Asian streaming platforms within the Zee5 Global platform with the launch...
Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...
Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...
How native ads can help drive awareness, engagement and conversion for brands
The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...
In the premium space, online is still a niche: Sanjali Giri, House of Beauty
Tell us about Anastasia Beverly Hills’ foray into the Indian market. Anastasia Beverly Hills is one of the international brands...
48 pc Indians say there needs to be more inclusive representation by brands: Report
The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA) launched a collaborative study on...
Chrome News Track 6 December: Assembly Election 2023, Sukhdev Singh Gogamedi Shot Dead, Speed News
Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....
‘Hindi News’ leads with 17pc News Genre advertising share on TV during Jul-Sep 2023: TAM Report
According to TAM AdEx- Quarterly Advertising Report on TV NEWS Channel for Jul-Sept’23, ad volumes witnessed growth of 1pc and in...
Deccan Herald & Prajavani celebrate Cuisines of Karnataka; unveils cookery video series with celebrity chefs
Savour the rich culinary heritage of Karnataka with Deccan Herald & Prajavani’s special cookery video series ‘Cuisines of Karnataka’ presented...
India TV delivers 25 million Ad Impressions on its CTV stream on Assembly Poll Counting Day
Elections serve as the foundation of a democratic society, providing avenues for citizens to choose their representatives and actively participate...
CNBC-TV18 Recognizes Excellence in Business & Leadership at India Business Leader Awards 2023
In its 19th year of recognizing excellence in driving innovation, growth, and positive change across industries, the coveted ‘CNBC-TV18 India...
Tata Capital awards SEO mandate to Infidigit
Organic growth search platform Infidigit has been onboarded by Tata Capital Limited for SEO services. The partnership between Infidigit and...
Woz launches AI-powered customer data platform
Cloud-based marketing technology company Woz has launched its platform that utilises predictive AI and machine learning to collect and transform customer...
Asianet News Digital launches Marathi platform
Asianetnews.com, the digital platform of Asianet News Media and Entertainment (ANMEPL) has launched its eighth language platform in Marathi. The...
Bipin Pandit’s Khumaar: An amazing evening and another electrifying experience
Advertising Club COO Bipin Pandit’s musical evening IP Khumaar was hosted to a packed auditorium in Mumbai’s Bandra on Saturday,...
Impassioned: Full house for Bipin Pandit’s Khumaar
The next edition of the Ad Club COO Bipin Pandit’s annual musical evening scheduled for November 4, 2023 is sold...
Musical intoxication beckons: Bipin Pandit’s ‘Khumaar’ on November 4, 2023
The Ad Club COO Bipin R Pandit’s live music concert series ‘Khumaar’ will be presented in a new avatar this...
World Out of Home Organization signs up 200th member, and first organization from Kazakhstan
The World Out of Home Organization has signed up its 200th...
IAB Tech Lab releases the sustainability playbook to achieve a sustainable Programmatic Marketplace
In a continuous effort to assist the advertising industry in reducing...
Willow TV secures rights to broadcast Pro Panja League in USA
Pro Panja League has announced its renewed partnership with Willow TV,...
PR COLUMN
Purpose-driven advisory Xynteo hands Value 360 Communications PR mandate
Value 360 Communications has been appointed by Xynteo, a purpose-driven advisory firm, to handle the latter’s public relations mandate. The...
Umanshi Marketing wins PR, marketing mandates of 5 clients in startup, SME space
Mumbai-based full-stack agency Umanshi Marketing and Branding has received mandates from five clients in the startups and SME space. The...
Credilio appoints Kaizzen as their Strategic Communications partner
Fintech company Credilio has announced its strategic partnership with Kaizzen to enhance its corporate reputation, strengthening brand awareness, and supporting...
Pepper Awards to recognise talent across 35 categories; Ad guru Mohammed Khan to be chief guest
The 17th edition of Pepper Creative Awards will be held on December 8. Entries for the awards were invited from...
Clutter Cutters Marketer Awards 2023: Amit Doshi and team Britannia, Nitin Saini and team Mondelez take top honours
Amit Doshi and team at Britannia Industries and Nitin Saini and team at Mondelez India (Cadbury) bagged the top honour...
Stage set for Print and Television Summit and Clutter Cutters Marketer Awards 2023
Bengaluru will host the first edition of MediaNews4U’s Print and Television Summit, followed by the inaugural Clutter Cutters Marketer Awards...
HDFC Bank’s PayZapp plays on siloed stars, says ‘Pay Your Way’
HDFC Bank has launched a campaign for its revamped PayZapp app...
45th IAA World Congress to be held in Penang between March 6-8, 2024
The International Advertising Association (IAA) has announced the dates for its...
Karan Taurani tops media and entertainment analysts ranking for third consecutive year
Karan Taurani has retained the top ranking for Media and Entertainment...
Woz launches AI-powered customer data platform
Cloud-based marketing technology company Woz has launched its platform that utilises...
GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going
Shashi Sinha, CEO - IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was...
Red FM introduces podcast series – Survivors of 26/11: Courage & Beyond
Radio and entertainment network 93.5 Red FM announced the release of its podcast series, “Survivors of 26/11: Courage & Beyond.”...
World Out of Home Organization signs up 200th member, and first organization from Kazakhstan
The World Out of Home Organization has signed up its 200th...
CABLE & DTH
Tata Play launches ‘Har Ghar Startup’
Tata Play, a content distribution platform, announced the launch of a new platform service - Har Ghar Startup - for...
Bipin Pandit’s Khumaar: An amazing evening and another electrifying experience
Advertising Club COO Bipin Pandit’s musical evening IP Khumaar was hosted to a packed auditorium in Mumbai’s Bandra on Saturday,...
Bank of Baroda pushes the pedal on transformation, beckons the young to bob World
Bank of Baroda has been lauded for its performance metrics. It crossed a significant milestone on market capitalisation recently. Is...
In the premium space, online is still a niche: Sanjali Giri, House of Beauty
Tell us about Anastasia Beverly Hills’ foray into the Indian market. Anastasia Beverly Hills is one of the international brands...
Opinion: Punit Goenka back in action; and it’s good news for the M&E ecosystem
The Indian media and broadcast world was sailing through its worst period during the aftermath of the pandemic. Adding to...
Tata Play Binge onboards Fuse+ to aggregated OTT apps portfolio
The OTT app aggregator, Tata Play Binge has announced the addition of a Fuse+, a platform dedicated to entertain young...
Deccan Herald & Prajavani celebrate Cuisines of Karnataka; unveils cookery video series with celebrity chefs
Savour the rich culinary heritage of Karnataka with Deccan Herald & Prajavani’s special cookery video series ‘Cuisines of Karnataka’ presented...
PR COLUMN
Purpose-driven advisory Xynteo hands Value 360 Communications PR mandate
Value 360 Communications has been appointed by Xynteo, a purpose-driven advisory firm, to handle the latter’s public relations mandate. The...
Pepper Awards to recognise talent across 35 categories; Ad guru Mohammed Khan to be chief guest
The 17th edition of Pepper Creative Awards will be held on December 8. Entries for the awards were invited from...
Tata Capital awards SEO mandate to Infidigit
Organic growth search platform Infidigit has been onboarded by Tata Capital Limited for SEO services. The partnership between Infidigit and...
