AFAA extends application deadline to 22 June for fourth edition of New Age Leadership Programme 2026
Mumbai: Responding to strong interest from organizations across the country, the...
Banking, Finance & Fintech outperforms peers in recall efficiency with 0.97x REI: Chrome DM COTT report for IPL 2026
New Delhi: Chrome DM COTT has released its Advertising Recall Efficiency...
D&AD marks 10 years of Shift, launches ‘Shift Edition’ to spotlight creative talent from non-traditional backgrounds
London: D&AD has marked the tenth anniversary of its free night...
RSPL Group launches Ghadi Rapid Wash to bring affordable liquid detergent innovation to Indian households
Kanpur: RSPL Group, one of India’s leading FMCG conglomerates and the...
YES Germany names Dr. Latika Chaudhary as CEO – Sales & Marketing
New Delhi: YES Germany Education Consultants Private Limited has appointed Dr....
Adobe and LinkedIn partner to launch global AI upskilling initiative for marketers
New Delhi: Adobe and LinkedIn have announced AI Essentials for Marketers,...
Hakuhodo India Group appoints Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors
New Delhi: Hakuhodo India Group, an integrated marketing solutions company with...
Richa Gupta joins Honasa Consumer to Lead Ecommerce Business
Gurugram: Honasa Consumer Limited, a digital-first beauty and personal care company,...
Otherland Galle names Jazib Husain as General Manager ahead of opening
Bengaluru: Otherland Hotels has appointed Jazib Husain as General Manager of...
NDTV tops Reuteurs Institute Digital News Report India weekly reach rankings for the sixth year in a row
Mumbai: NDTV has once again emerged as the leading news brand...
Sushant Sinha’s Desh Ki Pathshala on News18 India makes bumper debut, tops digital charts
Mumbai: News18 India's newest prime-time offering, Desh Ki Pathshala with Sushant...
Illustrake bags Digital Mandate for Global Healthcare Brand TENA
Mumbai: Illustrake Digital Marketing Services Pvt. Ltd. has been appointed as...
TVS NTORQ launches ‘The Streets Remember’ to celebrate journeys behind greatness
Mumbai: TVS NTORQ, a sporty scooter barnd has unviled a 'The...
Lexpure rolls out new campaign featuring Kareena Kapoor to spotlight importance of RO components
Ahmedabad: Lexpure has launched a new digital video campaign (DVC) featuring...
Goodknight Flash launches new TVC ‘6 Minutes Mein Macchar Bhagaye’, reinforcing fast mosquito protection promise
Mumbai: Goodknight, a household insecticide brand from Godrej Consumer Products Ltd...
News18 India Revamps Primetime Line-Up with New Editorial Architecture
New Delhi: News18 India has unveiled a revamped primetime programming strategy,...
TVK’s Proposed Mouthpiece Channel Vettri News Set for June 22 Launch
Chennai: Tamil Nadu Chief Minister and founder of Tamilaga Vettri Kazhagam...
Aaj Ki Baat with Rajat Sharma begins a new prime-time chapter at 8:30 PM
New Delhi: India TV has officially announced a strategic change in...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
STANshop offers discounted ZEE5 Subscription ahead of FIFA 2026 to expand access to premium football content
Mumbai: STANshop, the commerce and rewards platform integrated within STAN, has announced discounted ZEE5 subscriptions at up to 25% off,...
India’s Best Dancer Season 5 returns bigger with robust brand partnerships, celebrating ‘India Wala Dance’
Mumbai: Sony Pictures Networks India (SPNI) has announced the return of its flagship dance reality franchise, India’s Best Dancer Season...
ULLU in advanced discussions to sell OTT platform, content library and digital infrastructure to international buyer
Mumbai: ULLU, the Indian OTT platform known for its niche and bold content offerings, is reportedly in advanced discussions to...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
From Influencers to Brand IP: Why Marketers Are Building Owned Media in 2026
There is a particular kind of marketing anxiety that sets in the day after an influencer campaign ends. The content...
The Algorithm That Forgot You Were Full
There is a well established principle in nutrition science that the brain takes roughly 12 to 20 minutes to register...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
IPL 19 celebrity ads see 71% category concentration, 68% advertiser share: TAM Sports
Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports...
Marion Beyret named Chief Communications Officer at Ipsos
Paris: Ipsos has announced the appointment of Marion Beyret as Chief Communications Officer (CCO), effective June 13, 2026. In her...
Piracy services expose millions of Asia-Pacific consumers to cybercrime, identity theft and fraud: Report
Bali: Consumers using pirate streaming services across Asia-Pacific are increasingly exposing themselves to cybersecurity threats, privacy breaches and financial fraud,...
India’s Culinary Stars Shine at NDTV Food Awards 2026
New Delhi: The NDTV Food Awards 2026 celebrated some of the finest names in India’s food and hospitality industry, honouring...
Choice International and Zee Business Host ‘Bharose Ki Choice’ Investor Awareness Initiative in Patna
Patna, 15th June 2026: Choice International Limited, a leading financial services firm in India, in collaboration with Zee Business, successfully...
Celebrating 17 Years of Market Leadership, ET NOW Brings Together India’s Top Financial Minds to Decode the Road Ahead
Mumbai: As ET NOW, India’s leading English business news channel celebrates 17 years of empowering investors and championing India's growth...
Truecaller Ads unveils ‘Call-to-Cart’ to turn communication moments into commerce
Mumbai: Truecaller Ads has announced the global launch of Call-to-Cart, an AI-powered commerce solution designed to transform everyday communication touchpoints...
Maya Research raises $1.9 million from South Park Commons to build voice interface for the world
Mumbai: Maya Research, an AI startup focused on building conversational voice interfaces for emerging markets, has raised $1.9 million in...
EverydaySure Group Launches EverydaySure Creator Media Networks to empower creators, influencers and brands
Mumbai: EverydaySure Group, a multi-sector business enterprise, has announced the launch of EverydaySure Creator Media Networks, a new media ecosystem...
Integral Ad Science introduces episode-level podcast pre-bid optimization via The Trade Desk
Mumbai: Integral Ad Science (IAS) has announced the launch of a new episode-level pre-bid optimization solution for programmatic podcast audio...
Affle to acquire strategic AdColony technology assets from DT to strengthen consumer platform capabilities
San Francisco: Affle, a global technology company delivering premium consumer conversions for advertisers through its verticalized AI-powered Consumer Platform, has...
Social Panga launches intoai.studio to expand AI-powered creative capabilities
Mumbai: Social Panga, an integrated digital-first marketing agency, has announced the launch of intoai.studio, a dedicated AI-powered creative vertical aimed...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Fox to acquire Roku in $22 billion deal to create streaming and TV powerhouse
Mumbai: Fox Corporation has agreed to acquire streaming platform Roku in...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
Imagicaaworld Entertainment expands mandate with SGA PR to strengthen brand storytelling and consumer engagement
Mumbai: As India’s leisure and experience economy continues to gain momentum, Imagicaaworld Entertainment Limited (IEL), an entertainment and theme park...
Golin and Ketchum Unite Under New Global Agency Brand
Mumbai: In a significant move within the global communications industry, Golin and Ketchum have officially combined operations to launch Golin...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Venice TV & Branded Content Festival 2026 opens final call for entries till June 30
Mumbai: The Venice TV & Branded Content Festival 2026 has announced that entries are open until June 30, 2026, inviting...
Hakuhodo India Group appoints Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors
New Delhi: Hakuhodo India Group, an integrated marketing solutions company with...
AFAA extends application deadline to 22 June for fourth edition of New Age Leadership Programme 2026
Mumbai: Responding to strong interest from organizations across the country, the...
Hakuhodo India Group appoints Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors
New Delhi: Hakuhodo India Group, an integrated marketing solutions company with...
Maya Research raises $1.9 million from South Park Commons to build voice interface for the world
Mumbai: Maya Research, an AI startup focused on building conversational voice...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Integral Ad Science introduces episode-level podcast pre-bid optimization via The Trade Desk
Mumbai: Integral Ad Science (IAS) has announced the launch of a new episode-level pre-bid optimization solution for programmatic podcast audio...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
STANshop offers discounted ZEE5 Subscription ahead of FIFA 2026 to expand access to premium football content
Mumbai: STANshop, the commerce and rewards platform integrated within STAN, has announced discounted ZEE5 subscriptions at up to 25% off,...
India’s Culinary Stars Shine at NDTV Food Awards 2026
New Delhi: The NDTV Food Awards 2026 celebrated some of the finest names in India’s food and hospitality industry, honouring...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
AMD partners with S8UL and Revenant Esports to power India’s competitive gaming and creator ecosystem
New Delhi: AMD has announced collaborations with two of India’s leading esports organizations, S8UL and Revenant Esports (RNTX), as part...
