Rohit Ohri launches ‘Ohriginal’ to help leaders activate Organisational Culture
Mumbai: Industry veteran and creative leader Rohit Ohri has launched his...
Adtomica named Agency on Record for Tinder’s brand partnerships in India
Mumbai: Independent creative agency Adtomica has been officially appointed as the...
ASCI flags opinion trading in new whitepaper, urges regulatory framework
Mumbai: The Advertising Standards Council of India (ASCI) has released a...
Candere onboards Shah Rukh Khan as Brand Ambassador
New Delhi: Candere, the lifestyle jewellery brand from the House of...
65% source their snacks from neighbourhood convenience stores, very close to online buyers at 61%: State of Snacking™ Report 2024
Mumbai: Mondelez International has released India-specific insights from its sixth annual...
DOMS Industries acquires Majority Stake in Super Treads to Expand Paper Stationery Reach
Mumbai: DOMS Industries Limited (“DOMS”) has announced its acquisition of a...
Pranav Bakshi elevated as Chief Growth Officer at Network18 Media & Investments
Mumbai: Network18 Media & Investments Limited has announced the elevation of...
Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India
New Delhi: Accor, a global hospitality group, and InterGlobe, India’s foremost...
ProcMart promotes Sachin Jain to Co-Founder
ProcMart, a B2B marketplace for indirect procurement, has announced the elevation...
Ultra Media presents Restored Guru Dutt films, New Animation, and Global Licensing at Cannes 2025.
MUMBAI: Ultra Media & Entertainment Group, that specialises in entertainment IPs,...
JioStar uncovers ₹700 crore IPTV syndicate streaming banned content
Mumbai: In a major development underscoring the rising threat of digital...
Zee Media launches unified ‘Z’ identity in major brand overhaul
Mumbai: In a bold and strategic rebranding move, Zee Media Corporation...
RAIDS reinvents storytelling for Tata Gluco+ with 100% AI campaign film
Mumbai: In a milestone for India’s creative and advertising industry, RAIDS...
Bajaj Allianz Life’s campaign highlights how a steady and consistent approach can be rewarding
MUMBAI: Bajaj Allianz Life, a private life insurer has launched a...
Mars Wrigley India aims to reshape the lollipop landscape with the Boomer Lollipops
MUMBAI: Mars Wrigley India has launched Boomer Lollipop. The aim is...
News18 India sees massive surge in viewership and reach during India-Pakistan conflict
New Delhi: According to data released by the Broadcast Audience Research...
Manogya Loiwal Makes Her Debut on NDTV India with ‘X-Ray Report’: A No-Nonsense Dive into the Truth
Mumbai: NDTV India announces the debut of Manogya Loiwal, Ramnath Goenka...
COLORS Rishtey brings Prime Time Shows to DD Free Dish Viewers
Mumbai: COLORS Rishtey is set to make waves once again as...
Lava leads India’s 5G growth in mid-range smartphones: Puravansh Maitreya
In a rapidly evolving smartphone industry dominated by global giants, Lava...
Pocket FM reimagines Shaktimaan as an Audio Series with Mukesh Khanna
Pocket FM reimagines Shaktimaan as an Audio Series with Mukesh Khanna Mumbai: Pocket FM has announced the return of India’s...
Dish TV introduces Dish Smart+ for Android TV, providing seamless entertainment on TV and OTT
Mumbai: In its ongoing mission to redefine home entertainment, Dish TV India Ltd., has announced the launch of its latest...
JOJO Movies partners with Prime Video to launch Gujarati Cinema on Movie Rentals
Mumbai: In a significant move poised to reshape the distribution of regional cinema, JOJO Movies has announced the launch of...
Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched...
Can Home Appliances Benefit From Experience Driven Marketing?
The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained...
Don’t Fake It: Ethical Boundaries for AI in Communications
AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
507 Million Tune In During Operation Sindoor Week: BARC India
Mumbai: TV news viewership in India reached unprecedented levels during the week of Operation Sindoor, as per data released by...
After a sharp dip in March, April 2025 saw momentum being regained at the India box office: Ormax Media
MUMBAI: After a sharp dip in March, April 2025 saw momentum being regained at the India box office. April 2025...
Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research
Mumbai: Hansa Research has unveiled the first edition of its Health Insurance Customer Experience Score (CuES) 2025 report, offering an...
The Great Khali backed brand, Raj Cooling introduces the World’s Largest Air Cooler under the ‘Make in India’ initiative
Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler....
Business Today Announces Distinguished Jury for the 1st Edition of BT India’s Most Sustainable Companies
Business Today is set to host the jury meet for the first edition of BT India’s Most Sustainable Companies -...
Zee Telugu elevates television entertainment with the world television premiere of Robinhood and launch of Gharana Mogudu
Hyderabad: Zee Telugu, a leader in Telugu entertainment industry, is set to captivate audiences with back-to-back entertainment that promise to...
Channelplay sets new benchmark in bulk hiring with 5,000+ recruits across 900 cities
Gurgaon: Channelplay has shattered industry conventions with its breakthrough bulk hiring performance in the fourth quarter of FY 2024–25. The...
IntrCity, RailYatri onboards Mashrise as Monetization Partner
Mumbai: Mashrise, the digital marketing solutions provider, has announced its appointment as the official monetization partner for the Digital and...
Telegram announces a $50,000 global contest for content creators
MUMBAI: Telegram, an instant messaging platform with more than one billion monthly active users, has launched its first global contest...
Liqvd Asia’s Tesseract empowers brands to navigate the new world of LLM-Based Search
Mumbai: Liqvd Asia’s performance marketing arm, AdLift, has unveiled Tesseract, the world’s first AI-powered brand visibility platform built for the...
AdCounty Media completes 8 years of performance-driven digital innovation
AdCounty Media completes 8 years of performance-driven digital innovation Mumbai: AdCounty Media has celebrated its 8th anniversary—marking nearly a decade...
AdBox and OD Creations join forces to transform experiential branding and retail fitouts
New Delhi: In a significant move poised to redefine the future of experiential branding and turnkey retail fitouts, AdBox and...
Dentsu Tokyo, Ogilvy Singapore and TBWA\Hakuhodo Tokyo Win Best of Disciplines at The One Show 2025
New York: Three agencies in APAC have received prestigious Best of...
Sportz Interactive expands in UK and Europe with strategic team additions
Mumbai: Sportz Interactive (SI) has announced a series of strategic hires...
Carrera Eyewear renews partnership with Pat Cummins for 2025
Mumbai: Carrera Eyewear, part of the Safilo Group has reaffirmed its...
MyDesignation appoints ITW Playworx as Strategic Communications Partner
Mumbai: MyDesignation, a D2C fashion and lifestyle brand, has announced the appointment of ITW Playworx, the global brand solutions arm...
Kinetic Group appoints Value 360 Communications to drive PR and Brand Visibility
Mumbai: In a significant move aimed at revitalizing its brand presence, Kinetic Group, one of India’s most iconic automotive engineering...
Honda Cars India names Burson as Strategic Communications Partner
Mumbai: Honda Cars India Ltd., has appointed Burson, the global communications agency, as its strategic communications partner. The collaboration aims...
Stirred Creative Lifts the Trophy at Ad Club Bangalore’s 5-A-Side Showdown
Bengaluru: The Ad Club Bangalore successfully concluded its much-anticipated annual 5-A-Side Football Tournament, held from May 10th to 12th at...
JioStar Champions India’s Creative-Tech Vision with IICT Launch at Waves 2025
Mumbai: In a bold move to catalyze the creative ambitions of India’s youth, Union Minister Ashwini Vaishnaw unveiled the Indian...
Coldplay’s Ahmedabad concerts generate ₹641 Cr estimated economic impact: EY-Parthenon and BookMyShow Live report
Mumbai: EY-Parthenon (EY-P), the leading strategy consulting firm and BookMyShow Live, the live entertainment experiential division of BookMyShow, India's leading...
Pranav Bakshi elevated as Chief Growth Officer at Network18 Media & Investments
Mumbai: Network18 Media & Investments Limited has announced the elevation of...
Rohit Ohri launches ‘Ohriginal’ to help leaders activate Organisational Culture
Mumbai: Industry veteran and creative leader Rohit Ohri has launched his...
Pranav Bakshi elevated as Chief Growth Officer at Network18 Media & Investments
Mumbai: Network18 Media & Investments Limited has announced the elevation of...
IntrCity, RailYatri onboards Mashrise as Monetization Partner
Mumbai: Mashrise, the digital marketing solutions provider, has announced its appointment...
Sapphire Media finalizes acquisition of Radio BIG 92.7 FM
MUMBAI: Sapphire Media Limited has completed the acquisition of FM Radio station, BIG 92.7 FM. Big 92.7 FM, previously owned...
Dentsu Tokyo, Ogilvy Singapore and TBWA\Hakuhodo Tokyo Win Best of Disciplines at The One Show 2025
New York: Three agencies in APAC have received prestigious Best of...
Liqvd Asia’s Tesseract empowers brands to navigate the new world of LLM-Based Search
Mumbai: Liqvd Asia’s performance marketing arm, AdLift, has unveiled Tesseract, the world’s first AI-powered brand visibility platform built for the...
Lava leads India’s 5G growth in mid-range smartphones: Puravansh Maitreya
In a rapidly evolving smartphone industry dominated by global giants, Lava International has emerged as a resilient Indian brand rewriting...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched...
Tata Play Binge teams up with BBC Player to stream British Shows in India
Mumbai: Tata Play Binge has announced a strategic content partnership with BBC Player, further strengthening its position as one of...
Pocket FM reimagines Shaktimaan as an Audio Series with Mukesh Khanna
Pocket FM reimagines Shaktimaan as an Audio Series with Mukesh Khanna Mumbai: Pocket FM has announced the return of India’s...
The Great Khali backed brand, Raj Cooling introduces the World’s Largest Air Cooler under the ‘Make in India’ initiative
Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler....
MyDesignation appoints ITW Playworx as Strategic Communications Partner
Mumbai: MyDesignation, a D2C fashion and lifestyle brand, has announced the appointment of ITW Playworx, the global brand solutions arm...
Stirred Creative Lifts the Trophy at Ad Club Bangalore’s 5-A-Side Showdown
Bengaluru: The Ad Club Bangalore successfully concluded its much-anticipated annual 5-A-Side Football Tournament, held from May 10th to 12th at...
Nazara Technologies acquires Curve Games for INR 247 Crores to enter Global PC & Console Market
Mumbai: Nazara Technologies Limited has announced the acquisition of 100% ownership in Curve Digital Entertainment Ltd (“Curve Games”), a renowned...
