Brand Catapult bags the social media and performance marketing mandate of DS Group’s Läderach India
New Delhi: The Dharampal Satyapal Group (DS Group) has awarded the...
Lloyds Metals and Energy awards its branding mandate to ABND
Mumbai: ABND, a branding agency, has been awarded the communication design...
82.5 Communications secures creative mandate for De Beers
82.5 Communications has secured the creative mandate from De Beers Group,...
Stake joins USA Cricket as Title Sponsor for USA vs. Nepal Series and Principal Partner of the Men’s National Team
MUMBAI: USA Cricket has announced that Stake as the title sponsor...
Wybor by MEPL Group onboards Axar Patel as Brand Ambassador
New Delhi: Wybor, an Indian consumer electronics brand under the MEPL...
Rana Daggubati Invests in Kingdom of White, India’s First All-White Lifestyle Brand
Renowned actor and entrepreneur Rana Daggubati has joined Kingdom of White,...
GroupM Vietnam appoints Shankar Rajagopal as Chief Executive Officer
GroupM Vietnam has announced the appointment of Shankar Rajagopal as its...
Lowe Lintas names Kapil Batra as President of Mumbai Office
Mumbai: Lowe Lintas, one of India’s leading brand-building agencies, is pleased...
Ashirvad by Aliaxis names Partha Basu as Managing Director
Ashirvad by Aliaxis, a pipes and fittings brand, has announced the...
Network18’s news portfolio grows 6% amid challenges
Network18 Media & Investments Ltd reported a 6 percent revenue growth...
ZEE to Produce Biographical Film on the Life of Shri Ratan Tata
Mumbai: ZEE Entertainment Enterprises Ltd. (ZEEL) has announced plans to produce...
CNBC-TV18 marks 25 years of leadership with the launch of the Global Leadership Summit
Mumbai: CNBC-TV18, India’s premier business news channel, is celebrating its 25th...
Meta, Ayushmann Khurrana join hands to empower people against Online Scams
MUMBAI: Meta today launched its safety campaign ‘Scams se Bacho’ and...
Lloyd showcases next-gen appliances in campaign featuring Deepika and Ranveer
Leading consumer durable brand Lloyd has unveiled two dynamic campaigns featuring...
JSW MG Motor launches ‘Live Business Class’ campaign for MG Windsor
Gurgaon: JSW MG Motor India has unveiled an exciting new campaign...
BIGG BOSS Kannada Season 11 debuts with unprecedented 9.9 TVR
Bengaluru: BIGG BOSS Kannada Season 11 has kicked off its journey...
TV ad volumes in BFSI sector rose by 14% from Jan-June 2023 to Jan-June 2024: TAM AdEx Report
MUMBAI: BFSI sector's ad volumes on television increased by 19% in...
Zee5 premieres Vedaa, Samvidhan Ka Rakshak on Dussehra 10 October
MUMBAI: OTT platform Zee5 has announced the digital premiere of ‘Vedaa,...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in...
Platform, content, device and ad load are what make a viewer perceive content as high quality: Study from FreeWheel’s Viewer Experience Lab and NBCUniversal
MUMBAI: FreeWheel, a global technology platform for the television advertising industry, and NBCUniversal have released the findings of a new...
Disney+ Hotstar launches Fifth Malayalam Original Series “1000 Babies” on October 18
Mumbai: In an exciting initiative to elevate Malayalam original content, Disney+ Hotstar is set to launch "1000 Babies," its fifth...
Omdia Predicts 540 Million SVOD Bundles by 2029 Amid D2C Declines
New analysis from Omdia reveals that 365 million subscription video on demand (SVOD) subscriptions will be distributed via operator TV,...
Rajinikanth’s Vettiyan – A Wasted Opportunity
I’ve been a Rajini fan since my teens. The excitement of First Day First Show (FDFS) has always been something...
The Art of Creating Holiday-Themed Content That Doesn’t Feel Gimmicky
If you look at how advertising has changed over time, it is a learning experience - for the most part...
Efficient Supply Path Strategies: Maximizing ROI in the Open Internet
More often than not, maximizing ROI is primarily discussed along the lines of creative best practices, generative AI, privacy trends,...
Our core value is to stay updated by keeping ahead of trends: Rubeena Singh, AnyMind Group
Founded in April 2016, AnyMind Group is a technology company for the business supply chain that provides software and solutions...
Interbrand’s Best Global Brands Report reveals $3.5 Trillion missed value creation
Mumbai: Global brand consultancy Interbrand has unveiled its annual Best Global Brands ranking, marking 25 years of insightful brand valuation....
Dentsu Key 2025 Media Trends: The Algorithmic Era – How AI and Technology Will Shape Media in 2025
Dentsu has released its highly anticipated 2025 Media Trends report, titled ’The Year of Impact’. This edition, crafted by specialists across Carat, dentsu...
Influencer Marketing in India to Reach $3.5 Billion by 2028; Brands Spend 47% of Influencer Marketing Budget on Instagram: report
Mumbai: According to the latest annual report by Kofluence, a leading influencer marketing platform, the Indian influencer marketing industry is...
ABP Network Maintains Leadership Position for YouTube VODs Across Languages, Peaks on Haryana, J&K Vote Counting Day
New Delhi: ABP Network has maintained the Top leadership position consistently for the last eight (8) weeks in a row...
AAP KI ADALAT: Union Minister Giriraj Singh rules out restoration of Article 370 in Jammu and Kashmir
With National Conference returning to power after assembly elections in Jammu and Kashmir, Union Minister Giriraj Singh has ruled out...
Hemant Jain Takes Over as President of PHDCCI, Rajeev Juneja as Senior Vice President, and Anil Gupta as Vice President
New Delhi : Hemant Jain has taken charge as the new President of PHDCCI, effective 10th October 2024. He succeeds...
Wavemaker India, Leo Burnett India triumph at MMA Smarties
MUMBAI: MMA Global India unveiled the winners of the 13th edition of Smarties India 2024 at an event in Mumbai...
Fromer Google and Misys Veteran Mrinal Kumar named VP of Technology at GrowthJockey
New Delhi: GrowthJockey, a full-stack Venture Architect company, has announced the appointment of Mr. Mrinal Kumar as Vice President of...
Truecaller onboards Seema Jindal as Head of Public Affairs, Telecom, in India
Gurugram: Truecaller, a global communications platform, has appointed Seema Jindal as the Head of Public Affairs, Telecom in India. Seema...
IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a...
Adobe Express boosts On-Brand Content Creation for Global Enterprises with enhanced features
New Delhi: Adobe has announced new innovations for Adobe Express aimed at empowering the world’s largest enterprises to accelerate and...
Adobe’s new free web app Adobe Content Authenticity looks to help creators protect and receive attribution for their work with Content Credentials
MUMBAI: Adobe has announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution...
WPP and Roblox collaborate to harness Immersive Media for Global Brands
WPP has announced a groundbreaking global partnership with Roblox, the leading...
Pepsi® unveils new logo in Sri Lanka with street art installations
Colombo: Celebrating its 125-year legacy, Pepsi® launched its new identity in...
Jury Chairs announced for The WARC Awards 2025
The WARC Awards has appointed five esteemed jury chairs for its...
Pitchfork Partners to lead Strategic Communications for Ashley Madison in India
Mumbai-based communications agency Pitchfork Partners Strategic Consulting LLP has been appointed as the strategic communication counsel for Ashley Madison, the...
Column Inches Retains PR Mandate for India Accelerator for Third Year
Gurugram: Column Inches, a Public Relations agency, has secured the PR mandate for India Accelerator, a leading startup accelerator, for...
Ayushakti Partners with Treize Communications for Enhanced PR Strategy
Ayurvedic health brand Ayushakti has announced a strategic partnership with Treize Communications, a well-established Communication Consultancy and Public Relations firm...
NDTV presents visionary line-up for NDTV World Summit 2024
Mumbai: NDTV has announced the NDTV World Summit 2024 – ‘The India Century,’ a landmark event set to take place...
OTTplay Changemakers Awards 2024 to honor South Indian Cinema trailblazers
Mumbai: OTTplay, an AI-based recommendation engine and Super OTT App, is gearing up for the second edition of the OTTplay...
Sachin Tendulkar leads India in International Masters League from Nov. 17th 2024
Mumbai: The International Masters League (IML) is set to excite cricket fans worldwide, featuring legendary players from six cricketing nations:...
Meta, Ayushmann Khurrana join hands to empower people against Online Scams
MUMBAI: Meta today launched its safety campaign ‘Scams se Bacho’ and...
Brand Catapult bags the social media and performance marketing mandate of DS Group’s Läderach India
New Delhi: The Dharampal Satyapal Group (DS Group) has awarded the...
GroupM Vietnam appoints Shankar Rajagopal as Chief Executive Officer
GroupM Vietnam has announced the appointment of Shankar Rajagopal as its...
Fromer Google and Misys Veteran Mrinal Kumar named VP of Technology at GrowthJockey
New Delhi: GrowthJockey, a full-stack Venture Architect company, has announced the...
Red FM commemorates 15 Years of RED Raas festivities in Ahmedabad
Ahmedabad: 93.5 Red FM, India’s leading private radio and entertainment network, proudly commemorates the 15th anniversary of its iconic event,...
WPP and Roblox collaborate to harness Immersive Media for Global Brands
WPP has announced a groundbreaking global partnership with Roblox, the leading...
IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
Our core value is to stay updated by keeping ahead of trends: Rubeena Singh, AnyMind Group
Founded in April 2016, AnyMind Group is a technology company for the business supply chain that provides software and solutions...
Rajinikanth’s Vettiyan – A Wasted Opportunity
I’ve been a Rajini fan since my teens. The excitement of First Day First Show (FDFS) has always been something...
D2H celebrates Onam with heartwarming film campaign and festive offers
India: D2H by Dish TV India Ltd. celebrates Onam with a special film created with LS Digital depicting Onam traditions. Exclusive...
Platform, content, device and ad load are what make a viewer perceive content as high quality: Study from FreeWheel’s Viewer Experience Lab and NBCUniversal
MUMBAI: FreeWheel, a global technology platform for the television advertising industry, and NBCUniversal have released the findings of a new...
ABP Network Maintains Leadership Position for YouTube VODs Across Languages, Peaks on Haryana, J&K Vote Counting Day
New Delhi: ABP Network has maintained the Top leadership position consistently for the last eight (8) weeks in a row...
Pitchfork Partners to lead Strategic Communications for Ashley Madison in India
Mumbai-based communications agency Pitchfork Partners Strategic Consulting LLP has been appointed as the strategic communication counsel for Ashley Madison, the...
NDTV presents visionary line-up for NDTV World Summit 2024
Mumbai: NDTV has announced the NDTV World Summit 2024 – ‘The India Century,’ a landmark event set to take place...
Sukanta Majumdar Advocates for Gamification as a Game-Changer in Education at IGC 2024
New Delhi: Sukanta Majumdar, Union Minister of State for Education, highlighted the transformative potential of gamification in education during a...
