LS Digital marks 20 years, unveils AI-native transformation strategy for future growth
Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company,...
Wondrlab appoints Alok Mahadevia as Lead Content
Mumbai: Wondrlab has appointed Alok Mahadevia as Lead Content, further strengthening...
Havas Media India Bags Integrated Media Mandate for Matrimony.com
New Delhi: Havas Media India, the media agency under Havas Media...
Unilever unveils biggest-ever FIFA World Cup 2026 activation across 35 personal care brands
Mumbai: Unilever has announced its largest-ever sports partnership activation as the...
FIFA World Cup Holds Cultural Significance for 23% of Asian Americans Versus 17% of Overall US Population: Nielsen
Mumbai: A new study by Nielsen has revealed that football has...
OREO teams up with BTS for first-ever global snacking collaboration inspired by Korean street food
Mumbai, India, May 26, 2026: OREO has announced its first-ever global...
OpenAI appoints Colin Fleming as Chief Marketing Officer, Business
Mumbai: OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business,...
Abakkus Mutual Fund names Pratish Krishnan as Senior Fund Manager – Equity
Mumbai: Abakkus Mutual Fund has announced the appointment of Pratish Krishnan...
Gillette India appoints Krishnamurthy Iyer as an Independent Director
Mumbai: Gillette India, the grooming products maker controlled by Procter &...
Delhi Press appoints Shailesh Srivastava as Chief Operating Officer
Mumbai: Delhi Press has announced a strategic reorganisation and appointed Shailesh...
Sony Pictures Networks India Restores SPNI Corporate Identity, Phases Out Culver Max Branding
Mumbai: Sony Pictures Networks India has reverted to the Sony Pictures...
Z appoints Shipra Wahi as Chief Sales Officer for Zee 5; strengthens digital ad revenue team
Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has strengthened its digital advertisement...
Paisabazaar ropes in Irfan Pathan for new Credit Premier League campaign
Mumbai: Paisabazaar, a financial marketplace and a free credit score platform,...
Is Blue Noodles’ ‘Wacky Teaser Campaign’ connected to Maran Group’s upcoming digital venture?
Chennai: Speculation is mounting across the media and entertainment industry after...
Edelweiss Mutual Fund launches outdoor campaign spotlighting midcap funds as gateway to India’s high-growth companies
Mumbai: Edelweiss Mutual Fund (Edelweiss MF / EMF / EAMC) has...
Zee Entertainment expands sports portfolio with launch of Unite8 Sports channels
Mumbai: Zee Entertainment Enterprises Ltd. has announced the launch of Unite8...
Times Now revamps programming slate with new editorial shows, explainers and primetime formats
Mumbai: Times Now has unveiled a refreshed programming slate across its...
JioStar secures Google, Havells, BHIM and Union Bank as key sponsors for ICC Women’s T20 World Cup 2026
Mumbai: JioStar has locked in five major brand partnerships ahead of...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
D2C’s Growth-at-All-Costs Era Is Over — Brands That Prove Unit Economics Will Win 2026
There was a period, not too long ago, when the D2C playbook was almost embarrassingly simple. Raise capital, spend aggressively...
How Brands Must Adapt Their Design Strategies For AI-Driven Discovery, Algorithmic Visibility, And Machine-Mediated Content Consumption
Designing has revolved around capturing the attention of humans for years now: what attracts the eye, what moves the emotions,...
Hybrid Identities: Marketing to a Generation That Refuses Labels
Marketing built its entire foundation on segmentation: age, gender, income bracket, and geography. Those variables worked when mass media meant...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
70% IPL viewers use TV and OTT together, 22% prefer highlights and short-format content: Hansa Research Group
Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has...
India’s creator economy hiring surges 919% as brands move influencer roles in-house: Indeed
Mumbai: The country’s creator economy is entering a more formalised phase, with content creation increasingly shifting from independent platforms into...
Six in ten realists embrace AI while driving collaboration at work: Ipsos
New Delhi: Ipsos has released its Generations Report 2026, examining the demographic, workplace and behavioural shifts reshaping societies, economies and...
Shemaroo Entertainment partners with Cubes Entertainment for worldwide digital & satellite distribution of pan India Malayalam action thriller Kattalan
In a strategic move aligned with its expanding syndication business, Shemaroo Entertainment has partnered with Cubes Entertainment for the worldwide...
Jetsynthesys Announces Global E-Cricket Premier League (GEPL) Season 3 From May 26th, World’s Only Franchise Based E-Cricket League
Mumbai: JetSynthesys, a global leader in digital entertainment and technology is proud to announce Season 3 of the Global e-Cricket...
POGO’s Origin of Bheem Achieves Back-to-Back No.1 Positions in BARC India Ratings
Mumbai: Warner Bros. Discovery’s summer programming campaign has achieved a major milestone with POGO’s Origin of Bheem emerging as the...
Scribbld bags Performance Marketing Mandate for Suzette Gourmet
Mumbai: Scribbld has secured the performance marketing mandate for Suzette Gourmet, strengthening its presence in the hospitality and lifestyle marketing...
Angel One and TVF launch ‘12th Man’ microdrama series targeting young India
Mumbai: Angel One Limited has partnered with The Viral Fever (TVF) to launch ‘12th Man’, a 15-episode original microdrama series...
AI is meaningful only when it delivers results and efficiency for clients: Goafest 2026
Mumbai: Human creativity and original thinking will remain the true differentiators in an AI world. AI will transform news from...
Mobiyoung elevates Shivalika Anand as Chief Executive Officer
New Delhi: In a strategic move aligned with its long-term growth vision, Mobiyoung Group has announced the elevation of Shivalika...
VDO.AI launches interactive in-app advertising solutions to strengthen omnichannel advertising ecosystem
Gurugram: VDO.AI, a global advertising technology company, has announced the launch of its Interactive In-App Advertising Solutions, marking a strategic...
AI will help humans work smarter, unlocking new opportunities across marketing and creative workflows: Satya Raghavan at Goafest 2026
MUMBAI: Building further on the AI narrative at Goafest 2026, Google delivered a keynote session titled ‘There’s an Agent for...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
PRP Group expands national footprint with new offices in Mohali and Pune
Gurugram: PRP Group has strengthened its national presence with the launch of new offices in Mohali and Pune during Q1...
Sanjay Sharma joins Prius Communications as Director – PR
New Delhi: Prius Communications has strengthened its senior leadership team with the appointment of veteran communications professional Sanjay Sharma as...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching...
LS Digital marks 20 years, unveils AI-native transformation strategy for future growth
Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company,...
OpenAI appoints Colin Fleming as Chief Marketing Officer, Business
Mumbai: OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business,...
Angel One and TVF launch ‘12th Man’ microdrama series targeting young India
Mumbai: Angel One Limited has partnered with The Viral Fever (TVF)...
MY FM launches ‘Time Travel Playlist’ celebrating 50 years of iconic Indian music
Mumbai: MY FM has unveiled a special programming initiative titled Time Travel Playlist – A 50-Year Musical Celebration, offering listeners...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Mobiyoung elevates Shivalika Anand as Chief Executive Officer
New Delhi: In a strategic move aligned with its long-term growth vision, Mobiyoung Group has announced the elevation of Shivalika...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
D2C’s Growth-at-All-Costs Era Is Over — Brands That Prove Unit Economics Will Win 2026
There was a period, not too long ago, when the D2C playbook was almost embarrassingly simple. Raise capital, spend aggressively...
Dish TV strengthens regional entertainment push across South India with new consumer offering
Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
Shemaroo Entertainment partners with Cubes Entertainment for worldwide digital & satellite distribution of pan India Malayalam action thriller Kattalan
In a strategic move aligned with its expanding syndication business, Shemaroo Entertainment has partnered with Cubes Entertainment for the worldwide...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy...
