Marketing

Mumbai: Saregama, India’s oldest record label, announced an exclusive agreement with the Bengali music maven- Anupam Roy. The multi-year agreement...

Sanfe, India's revolutionary feminine hygiene, and intimate skincare brand are now foraying into the beauty category by the name -...

New Delhi: Brillare, one of the fastest-growing new-age brand in the personal care space that is backed by Emami Ltd,...

Today, leading Australian wine brand, Jacob’s Creek announced Captain of the Indian Women’s cricket team and Padma Shree Awardee Mithali...

New Delhi: HUL’s Horlicks Women’s Plus recently launched a month-long campaign in association with Apollo Clinics to raise awareness around...

The Chinese mobile manufacturer Vivo has pulled out as the Indian Premier League’s (IPL) title sponsor. The Tata Group has...

Every marketing course I’ve taken, all the case studies - global or Indian, were primarily around FMCG brands - from...

Hyderabad: Hyderabad-based BikeWo, one of the fastest-growing EV two-wheeler smart hub networks in India, has announced a partnership with celebrated...

New Delhi: APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer has roped in young and dynamic Bollywood actor Tiger Shroff as...

Chennai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7UP®, the refreshing clear drink unveiled...