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Creativity Moves Us Forward: Simon Cook, MD Cannes Lions on an open letter
Simon Cook, Managing Director, Cannes Lions in an open letter has expressed his concerns on the global pandemic Covid-19, and believes that...
Read moreASCI is actively listening to consumers on Social Media and alert citizens flagging misleading ads: Shweta Purandare, ASCI
While the nation together fights the coronavirus; the Advertising Standards Council of India also continues its fight against advertising that...
Read moreAdvertising recession is now highly probable in the first half of 2020 as COVID-19 hits key media owners
FMCG brands - which spend $97.2bn on advertising - are likely to weather the storm better than other sectors, as...
Read moreSubscription outpaced Advertising growth strongly driven by OTT video consumption: Report
Advertising revenue grew 5.3% while subscription grew 9.3% in 2019 The Subscription revenue growth in India has outpaced advertising revenue...
Read moreMediacom’s WW Chairman & CEO, Stephen Allan writes a heartfelt letter
While the whole world is grappling with the Covid-19 menace, companies across the world are working remotely and in most...
Read moreThe Indian Express offers exclusive IAA Branded PDF edition for Members
Mumbai: Due to the unprecedented lockdown for the war against the Covid-19 menace, many across India miss our daily dose...
Read moreDigital First Agency MediaMonks defines the way forward for brands and agencies
New Delhi: The sound of Lights, Camera Action! may be deterred, but the power of a creative has found another...
Read moreHP and PHD explore the future of work with VICE and The Economist
International: HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled...
Read moreWunderman Thompson South Asia reinforces social distancing through its campaigns for clients
Mumbai: In an effort to encourage people to stay safe in unprecedented times, Wunderman Thompson South Asia has worked with...
Read moreMindshare, Xaxis create first programmatic outdoor airport campaign for Grofers
Mumbai: GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked withdigitial out-of-home (DOOH) platform Lemma to...
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