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In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy
Sam & Andy is a Mumbai-based strategic brand marketing company. Led by Sameer Joshi and Anindya Ghosh, with 38+ years...
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When Arnab Met the Machine: Why This AI Moment Actually Mattered
Indian television is no stranger to spectacle. But what played out on Republic TV this Monday was something far more...
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CVL Srinivas and the Making of WPP India’s Global Moment
When CVL Srinivas steps down as Country Manager of WPP India at the end of March 2026, it will mark...
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In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas
Libas, an ultrafast fashion brand last year had launched 'Saj Dhaj Ke – Season 2'. This is the sequel to...
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Jos Alukkas’ ‘My Best Friend’s Wedding’ Feels Like a 2026 Companion to Tanishq’s Iconic 2013 Wedding Film
In Indian advertising, wedding films occupy a rare space where commerce, culture and emotion intersect. Only a handful of brand...
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Gen Alpha doesn’t have short attention spans — they have zero tolerance for mediocrity: Ritz Malik, Ritz Media World
Last year, Ritz Media World (RMW), a leading North India–based creative agency with over 17 years of experience, launched Contenaissance—an...
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KidZania’s role-play learning ecosystem emerges as a scalable alternative to traditional entertainment: Tarandeep Singh Sekhon
As 2025 concluded, Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, discusses key learnings from the year and previews...
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Marketing measurement tools have evolved, but accurate attribution remains difficult in performance nutrition: Akshali Shah, Parag Milk Foods
Parag Milk Foods was established in 1992. It is a private dairy FMCG company with a pan India presence. In...
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In 2026, the focus will be on scale with discipline: Aakash Vaghela, Evocus
Evocus, is a functional beverage brand known for its Black Alkaline Water. 2025 saw Evocus do initiatives • Launch of...
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Gen Z is a significant force behind the communication strategies used in the beauty market: Nischay Madnani, Shryoan Cosmetics
Founded in 2020 by Nischay Madnani in New Delhi, Shryoan Cosmetics is a rising brand in the Indian beauty industry....
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