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Umanath.V
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umanath@medianews4u.com
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We increased our budget this year and started working with OTTs like ZEE5 and Hotstar: P Chandra Shekhara Reddy – Freedom Healthy Cooking Oils
Consumer connect initiatives helped us to drive brand awareness scores of Freedom Oils to 85%+ amongst housewives. Freedom Healthy Cooking...
Read moreWe want Bigg Boss to be an escape, make them forget their worries, problems and get into that frenzy and madness this show brings with it: Nina Elavia Jaipuria, Viacom18
Bigg Boss 14 comes at a time when the whole world has been in a lockdown for the past six...
Read moreBrands also get a new platform to reach out to user across India, especially in Tier 2 and Tier 3 markets: Vinayak Shrivastav, TOCH
Toch, is an Indian start-up, an AI based platform providing content owners a large platform to showcase their properties. It...
Read moreI always thought there was a lot of power in the idea where a product celebrates its biggest competitor: R Balki in conversation with Mitrajit Bhattacharya on Bollywood Talkies
R.Balki, the man behind some of the best feature films Bollywood has ever seen, CheeniKum, Paa and Pad Man, had...
Read moreRUSK Media was started with a mission of creating premium content for every Indian smart phone user: Mayank Yadav, Rusk Media
The branded content video space is an extremely buzzing space especially because of the increase in watch time across all...
Read moreBrand and Brand loyalty are like myths, they build over time through storytelling and actual experience (moment of truth): Priya Jacob, Network Advertising
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
Read moreAmazon and P & G were among the Top 10 advertisers on both TV and Digital: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
Read moreManjit Sachdev appointed as Head – Content for Voot & Voot Select
Mumbai: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment...
Read moreEcom-Education category saw highest growth of 2 Times in Top Growing Categories & Advertisers: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
Read moreWork from Home a boon or a bane!
In the end of March when the lockdown was announced most organisations went into a WfH mode. There was a...
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