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Union Budget 2024: Mixed reaction from Tech, Startups, and Digital ecosystem
Mumbai: The Union Budget 2024, presented by Finance Minister Nirmala Sitharaman, aims to bolster India's economic growth through several transformative...
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Modi 3.0 Vision Unveiled: Industry Voices on Union Budget 2024
Finance Minister Nirmala Sitharaman's Union Budget 2024 has garnered widespread acclaim for its forward-looking and inclusive approach to India's economic...
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RevX prioritises quality-centric retargeting for high-value app engagement: Martje Abeldt
RevX, an Affle company helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. RevX...
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We are waging war against the dominance of plastic: Rahul Singh, EcoSoul Home
In a world increasingly aware of the environmental impact of everyday products, EcoSoul Home has emerged as a leader in...
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At Vicks, we constantly seek impactful platforms to maximise brand visibility and engagement: Sahil Sethi, P&G India
Vicks revamped its iconic Cough Drops based on consumer feedback, launching the Double Power variant with Ayurvedic ingredients. Vicks also...
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CNBC-AWAAZ and CNBC BAJAR will decipher Union Budget 2024 for the aam janta: Anuj Singhal
Under the overarching theme 'Sapne Honge Sach,' CNBC-AWAAZ and CNBC BAJAR aim to analyse and decode the Union Budget 2024...
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How Independent Advertising Agencies are Thriving in an Industry Dominated by Big Advertising MNCs/Networked Agencies
Indian owned independent ad agencies are not a recent phenomenon. Since the early & mid part of the twentieth century,...
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We prioritise brand saliency and emotional connections with customers for enduring brand affinity: Inderpreet Singh, Birla Opus
In February 2024, the Aditya Birla Group entered the paint industry with the launch of Birla Opus. Committed to expanding...
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How AI is Revolutionizing Measurement and Analysis of CTV Campaigns
Connected TV (CTV) has rapidly gained traction in India, transforming the media consumption landscape where users are shifting away from...
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Our goal is to become a billion-dollar organisation in the shortest possible time: Surendra Singh, Brand Street Integrated
Brand Street Integrated is a marketing agency with over nine years of industry expertise and a network spanning eight strategic...
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