Analysis

New Delhi: Ipsos, one of the world's leading market research companies, has announced the launch of Product Studio, an AI-native...

Mumbai: TRA Research has announced the launch of the India Buying Intent Index (BII), a new macro-economic indicator designed to...

Mumbai: India's digital video consumption has entered a new phase, with daily engagement now spanning metros, smaller towns and rural...

Mumbai: Advertising activity during IPL 2026 continued to demonstrate the tournament's enduring appeal among marketers, with Linear TV registering a...

Mumbai: Indian consumers are becoming increasingly cautious with their finances amid mounting global economic and geopolitical uncertainty, according to the...

New York: Burson has released a new report, The Credibility Paradox, highlighting a critical challenge facing brands in the era...

New Delhi: Despite the rapid adoption of artificial intelligence (AI) across marketing functions, most organisations are struggling to demonstrate its...

Mumbai: Swiggy, India’s on-demand convenience platform, has unveiled its IPL 2026 Food Ordering and Dining Insights, highlighting how the country’s...

Mumbai: eClerx Services Ltd has released its latest eClerx Marketing Report 2026: Mind the Gap, revealing that despite significant investments...

Mumbai: As generative AI platforms increasingly influence how consumers discover products, services, and brands online, a new study by DareAISearch has...