Analysis
India’s Consumption Story Turns Selective as Consumers Choose Value Over Volume: Deloitte Signals
National: Deloitte India has released the latest edition of its Consumer Signals India Chapter, highlighting a shift in Indian consumer...
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AI-powered measurement enables faster decisions but raises transparency concerns: WARC Report
Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the...
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Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports
Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier...
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Sponsored snaps drive 2.5x higher brand awareness than competitive in-feed platforms: Kantar and Snapchat
Mumbai: Snap Inc., in partnership with global marketing data and analytics leader Kantar, has unveiled new research highlighting a shift in...
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India reaches 915 million internet users, gender split stands at 52% men and 48% women: Nielsen
Mumbai: Nielsen has reported that India’s internet ecosystem is entering a more mature phase, marked by deeper digital engagement and...
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Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC
Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...
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73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...
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IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...
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Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia
Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League...
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Annual patent filings worldwide exceed 3.5 million; trademark filings surpass 15 million annually: World IP Day 2026
Hyderabad: On the occasion of World Intellectual Property Day, the growing role of blockchain technology in safeguarding digital intellectual property...
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