Rediffusion bags Creative & Media Mandate for Keya Foods
Mumbai: In a strategic win that bolsters its fast-moving consumer goods (FMCG) portfolio, Rediffusion has secured the creative and media ...
‘NTM’ launches as 100x cheaper alternative to Traditional Media Monitoring Tools
Mumbai: In a significant development for India’s communications and media ecosystem, News That Matters (NTM) — the AI-based, mobile-first, do-it-yourself ...
Network18 announces its leadership over Times Internet in an ad campaign
New Delhi: Network18 has launched an ad campaign in The Indian Express and Business Standard newspapers to announce its dominance ...
Star Health names Rajeev Kher as Chairperson of the Board
New Delhi: Star Health and Allied Insurance Company Ltd. (Star Health Insurance), a retail health insurance provider, has announced the ...
Creators vs. Characters: Are Virtual Influencers the Future of Indian Brand Endorsements?
In a digital-first world where attention spans are shorter and brand loyalty is hard-won, a new breed of influencers is ...
Balaji Originals debuts with The Great Indian Cricket Fan, starring Abigail Pande and Yuvraj Dua
Mumbai: Balaji Originals, the digital-first venture of Balaji Telefilms, has officially launched its debut series titled The Great Indian Cricket ...
Koyal.Ai and Offbeet Media Group partner to democratize AI-led music storytelling
Mumbai: Koyal.Ai, a Silicon Valley-based next-generation generative AI platform, has announced a strategic partnership with Offbeet Media Group to drive ...
Global Pay by WSFx names Kuldeep Pawar as CMO & Head – D2C Growth; continues Brand Advisory at Spice Money
Delhi: In a strategic leadership move, Global Pay by WSFx has announced the appointment of Kuldeep Pawar as Chief Marketing ...
The contracted theatrical window is a challenge for the Indian film Industry: MPA Deloitte Report
MUMBAI: Traditionally, films enjoyed a 90-day theatrical window before making their debut on streaming platforms. With the pandemic restricting theatrical ...
Accor names Zara Singh as Director of Revenue – India & South Asia
Mumbai: Accor has announced the appointment of Zara Singh as Director of Revenue – India & South Asia. With nearly ...
