Ad-Tech
IAS launches mobile in-app support for new products integrating media quality and eye-tracking
Media measurement and optimisation platform Integral Ad Science has announced the expansion of its Quality Attention™ measurement product, adding support...
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How AI is Revolutionizing Measurement and Analysis of CTV Campaigns
Connected TV (CTV) has rapidly gained traction in India, transforming the media consumption landscape where users are shifting away from...
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Criteo and Microsoft Advertising partner for Retail Media Growth
India: Criteo (Nasdaq: CRTO) has partnered with Microsoft Advertising to expand its reach. Microsoft Advertising will provide demand to Criteo’s...
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Disney Star and Beatgrid Partner to Revolutionize Cross-Screen Advertising Measurement in India
Mumbai, India: Beatgrid collaborated with Disney Star to offer cross-platform measurement insights, combining their deterministic technology for a comprehensive view...
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IAS expands collaboration with Microsoft Advertising for Third-Party Ad Measurement
Integral Ad Science (Nasdaq: IAS) has expanded its collaboration with Microsoft Advertising to offer post-bid third-party brand safety, suitability, viewability,...
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IAS expands YouTube brand safety measurement to Performance Max and Demand Gen campaigns
Integral Ad Science (Nasdaq: IAS) broadened its Brand Safety and Suitability Measurement product for YouTube to cover Performance Max and...
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DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement
India – June 14, 2024 – DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an...
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IAS Partners With Pinterest and Reddit To Provide AI-Driven Measurement To Advertisers
New Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with...
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IAS grows Amazon data tracking globally
Integral Ad Science (Nasdaq: IAS) now offers expanded reporting and insights for Amazon DSP media buys via server-to-server integration. Advertisers...
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Adjust launches a ML and AI-powered measurement solution InSight to help marketers evaluate campaign effectiveness
Mumbai: Measurement and analytics company Adjust has unveiled InSight. This is a machine learning and AI-powered measurement solution that gives...
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