Influencer Marketing 2.0: The Shift Towards Authenticity and Ethical Brand Partnerships
Not too long ago, influencer marketing felt like the wild west. Brand deals were forged in the DMs, followers were ...
Tata Soulfull No Maida Rusk & Manoj Bajpayee Redefine Tea-Time Traditions
Mumbai: Tata Soulfull, a brand under Tata Consumer Products known for its millet-based snacks and packaged foods, is reimagining India's ...
WAVES OTT to exclusively stream DFB-Pokal Semi-Finals and Final in India
Mumbai: Football fans in India are in for an exhilarating season as WAVES OTT continues its exclusive partnership with DFB-Pokal, ...
Indian Advertising Industry Embraces AI: ASCI Report
Mumbai: The Advertising Standards Council of India (ASCI) Academy has unveiled its latest report, ‘AdNext: The AI Edition,’ at the ...
Spikes Asia unveils 2025 Shortlists, showcasing APAC’s best in creativity
Mumbai: Spikes Asia, APAC’s most prestigious Award for creativity and marketing effectiveness, has unveiled the shortlists for its 2025 Awards. ...
Dhruv Dhawan set to join The Trade Desk as VP – Revenue
Mumbai: According to media reports, Dhruv Dhawan is set to join The Trade Desk as Vice President – Revenue. He ...
President Droupadi Murmu presents the 19th Ramnath Goenka Awards for Excellence in Journalism
New Delhi: The Indian Express Group hosted the 19th edition of the Ramnath Goenka Awards for Excellence in Journalism at ...
Liqvd Asia acquires AdLift to expand global footprint and dominate the digital marketing space
Liqvd Asia, a leading digital-first advertising agency, has announced the acquisition of AdLift, a globally renowned performance marketing and SEO ...
The challenge is real—retainers are stagnating, but client expectations keep rising: Umesh Bopche, Experience Commerce & CYLNDR India
Experience Commerce; a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce ...
Dabur Red Paste’s campaign educates Indians on fluoride risks during World Oral Health Day
MUMBAI: Dabur Red Paste, an Ayurvedic toothpaste brand launches #SwitchToFluorideFree campaign on World Oral Health Day. The month-long campaign aims ...
