Influencers vs. Traditional PR: Do Brands Still Need Both in 2025?
In a world driven by reels, reviews, and real-time content, influencer marketing has become non-negotiable for many brands. But as ...
Thermocool joins forces with “RAID 2” for a Pan-India Campaign
Mumbai: Thermocool Home Appliances has announced a high-impact brand collaboration with the much-anticipated Bollywood thriller RAID 2, starring Ajay Devgn. ...
India stands Second in Asia-Pacific at WARC Awards 2025 with Seven Wins
Singapore: India has registered the second-highest tally among all APAC countries, just behind Australia at the WARC Awards 2025 – ...
Greenply brings ‘Har Zarurat ka Reply’ to life in new T20 Cricket campaign
Mumbai: Greenply Industries Ltd., an interior infrastructure brand, has rolled out an engaging new campaign during this T20 cricket season, ...
FINO Tequila appoints Ayaesha Gooptu as Country Head – India
New Delhi: FINO Tequila, a tequila brand co-owned by cricketing icon Yuvraj Singh, has announced the appointment of Ayaesha Gooptu ...
LG Electronics India appoints Arjuna Awardee Vantika Agrawal as Brand Ambassador
New Delhi: LG Electronics India Limited has announced the appointment of Vantika Agrawal, one of India’s most accomplished young chess ...
Rashmika Mandanna joins Comfort Fabric Conditioner as Brand Ambassador
Mumbai: Comfort, a fabric enhancer, has announced leading Indian actress Rashmika Mandanna as its new Brand Ambassador. This milestone partnership ...
Ravichandran Ashwin joins VOC Automotive as Brand Ambassador and Strategic Investor
Bengaluru: In a significant move that blends sporting excellence with entrepreneurial ambition, VOC Automotive, a multi-brand two-wheeler service network, has ...
Pankaj Tripathi joins Euro Adhesives as National Brand Ambassador, unveils new campaign ‘Pakka Jod’
Mumbai: In a move set to strengthen its national presence, Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives ...
Prateek Bhardwaj, Minakshi Achan, Shashank Chaturvedi and Priya Shivakumar named as Jury Chairs for the ABBY Awards 2025 powered by One Show
Mumbai: The Ad Club has announced the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand ...
