Gen Z drives 46% consumer spend; women dominate Tier-III digital shopping: SoCheers
Mumbai: SoCheers has unveiled Breaking the Metro Myopia, a strategic report and playbook aimed at challenging entrenched metro-centric growth assumptions and ...
Coca-Cola India revives Rimzim Jeera with high-energy nostalgia-led campaign
Bengaluru: Coca-Cola India has brought back its cult classic Rimzim Jeera with a bold new campaign that celebrates the brand’s ...
News18 Network’s ‘Agenda Assam’ Convenes Assam’s Key Leaders Ahead of 2026 Assembly Polls
Guwahati: As Assam moves closer to the 2026 Assembly elections, News18 Network is set to host ‘Agenda Assam’ on 22 ...
0101.Today flags rise of AI-led conversational marketing as Ad models evolve
India: As artificial intelligence platforms begin testing advertisements and sponsored recommendations within conversational interfaces, marketers are reassessing how influence operates in ...
Shubhangi Bhatia Gupta joins Nirmit Bharat as Brand Lead for DigiHaat
Mumbai: Shubhangi Bhatia Gupta has joined Nirmit Bharat as Brand Lead for the parent brand and its consumer-facing app, DigiHaat. ...
Paramount’s $108bn Warner Bid Clears Key US Antitrust Waiting Period; Battle With Netflix Intensifies
Mumbai: Paramount Skydance has crossed a critical regulatory milestone in its $108bn pursuit of Warner Bros Discovery, after US antitrust ...
Kriti Sanon and Abhishek Sharma unveil ‘The Beauty Secret’ with Colgate Visible White Purple
Chennai: Colgate-Palmolive India has launched its latest campaign for Colgate Visible White Purple, featuring Bollywood actor Kriti Sanon and Indian ...
JioStar tilts pricing towards bouquets as channel MRPs surge in new RIO
Mumbai: JioStar has sharply increased the maximum retail prices (MRPs) of several individual television channels while keeping bouquet price revisions ...
Pizza Hut launches crafted Flatzz with cricket-led campaign featuring Shivam Dube, Varun Chakravarthy and Harshit Rana
New Delhi: Pizza Hut has unveiled a new campaign film to introduce Crafted Flatzz, its latest pizza innovation, featuring Indian ...
Abundantia Entertainment & invideo announce ₹100 Crore partnership to launch AI-driven film studio
Mumbai: In a significant development for India’s film industry, Abundantia Entertainment, under its Artificial Intelligence-powered storytelling division aiON, has announced ...
