The ‘Premiumization’ of Mass FMCG and Why Consumers Are Willing to Pay More for ‘Affordable Luxury’
The ever-evolving landscape of Indian Fast Moving Consumer Goods (FMCG) has been full of surprises. One such surprise is that ...
The Hollywood Reporter India launches Inaugural Print Edition with Exclusive Allu Arjun Cover Story
Mumbai: The Hollywood Reporter India has unveiled its inaugural print edition this February, marking its debut in the Indian entertainment ...
Zee 24 TAAS forces Wikipedia to take action on false content about Chhatrapati Sambhaji Maharaj
Mumbai: Zee 24 TAAS, a Marathi news channel, has once again proven the power of fearless journalism, launching a high-impact ...
OTT Platforms Under Scrutiny: MIB Reinforces Content Regulations with Fresh Advisory
New Delhi: The Ministry of Information and Broadcasting (MIB) has issued a fresh advisory to over-the-top (OTT) platforms, urging them ...
The shift to OTT and TV significantly broadens esports’ reach beyond traditional gaming audiences: Rohit Jagasia, Revenant Esports
Revenant Esports, founded in 2021 by Rohit Jagasia, is an Esports organisation. It has rosters throughout their Mobile and PC ...
Former Flipkart VP Chanakya Gupta joins Tuco Kids as Co-Founder
Bengaluru: Tuco Kids, an emerging brand in the kids' personal care industry, has appointed Chanakya Gupta as Co-Founder, marking a ...
1702 Digital re-appointed as Happilo’s Digital AOR
Mumbai: Happilo, a healthy snacking brand, has once again partnered with 1702 Digital as its Digital Agency of Record (AOR) ...
ZEE Entertainment surpasses Industry Averages with strong S&P Global ESG Performance
Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE) has earned an impressive ESG score of 44 in the latest S&P Global Corporate ...
Equentis’ campaign looks to turn SEBI’s influencer ban into an opportunity by positioning its employees as brand ambassadors
MUMBAI: Equentis, an equity wealth advisory firm, has launched #IAmEquentis. This is an employee-driven campaign aimed at reinforcing trust and ...
ABP Network’s fourth edition of Ideas of India Summit 2025 to examine contours of ‘Humanity’s Next Frontier’ on February 21-22 in Mumbai
New Delhi: As India navigates global disruptions ranging from aggressive geopolitics and AI awakening to climate change, ABP Network, India’s ...
