Sports Sponsorships: Adapt or Lose
Is the Tata Mumbai Marathon the second largest sports IP in India after the TATA IPL, both commercially and in ...
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia: WARC’s ‘The Pace Principle’ Reveals
Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete ...
OON debuts as a women-led Integrated Marketing Communications Platform
Mumbai: A bold new chapter in integrated marketing communications has begun with the launch of OON, the world’s first women-led ...
Kerala High Court grants interim relief to Baba Ramdev in misleading ads case
Mumbai: The Kerala High Court has stayed all proceedings in a Palakkad magisterial court against yoga guru Baba Ramdev, his ...
WPP boosts AI-driven data offer through acquisition of InfoSum
MUMBAI: WPP has announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media ...
We don’t let AI take the wheel entirely — it’s a powerful co-pilot: Natasha Bhatia, Django
Django Digital, an integrated digital solutions provider, was founded in 2019 by the entrepreneurial trio Shivang Shah, Vivek Shah, and ...
AI and analytics will transform marketing and advertising with real-time consumer insights: Anirudh Varshney, Trailytics
Founded in October 2020, Trailytics was established to meet the growing demand for high-quality data analytics that drives strategic business ...
82.5 Communications appoints Rohitash Srivastava as Chief Strategy Officer
Mumbai: 82.5 Communications, a full-service integrated agency and a key pillar of the Ogilvy Group, has announced the appointment of ...
Rahul Kanwal Bids Farewell to India Today Group After Over Two Decades of Trailblazing Journalism
New Delhi: In a significant development in Indian media, veteran journalist Rahul Kanwal has announced his departure from the India Today ...
Equitas Small Finance Bank names Balaji Nuthalapadi as Executive Director – Technology and Operations
Chennai: Equitas Small Finance Bank has announced the appointment of Balaji Nuthalapadi as Executive Director – Technology and Operations, effective ...
