42% of viewers say cinema ads influence their purchase decisions: GroupM Report
Mumbai: GroupM, WPP’s media investment group in India, has unveiled its latest report, Profiling Cinemagoers, offering deep insights into cinema ...
Canva will invest in culturally relevant tools, like WhatsApp templates to enhance everyday conversations: Cameron Adams
MUMBAI: In his first visit to India, Canva co-founder and chief product officer Cameron Adams identified the country as a ...
Saatchi & Saatchi India unveils humorous campaign for FedEx’s #FedExFactor in South Africa
Mumbai: Saatchi & Saatchi India has unveiled its latest brand video for FedEx, reinforcing the global logistics provider’s commitment to ...
SW Network and Flipkart transform Samsung F06 5G launch with Viral Eyebrow Dance Trend
Bengaluru: SW Network has turned the Samsung F06 5G launch on Flipkart into a nationwide cultural phenomenon with an innovative ...
Anugrah Madison names Somesh Tripathi as Deputy GM
Mumbai: Anugrah Madison, a rural specialist marketing unit of Madison World, has announced the appointment of Somesh Tripathi as deputy ...
Cohesity names Carol Carpenter as Chief Marketing Officer
Mumbai: Cohesity has announced the appointment of Carol Carpenter as its new Chief Marketing Officer. Carpenter, with over 20 years ...
55% of Valentine’s Day sale period orders were made on prepaid, surpassing COD: GoKwik report
MUMBAI: GoKwik, an eCommerce enabler, hasannounced that prepaid orders have outnumbered cash on delivery (COD) orders for the first time ...
Pocket Entertainment unveils Pocket Toons with $15M investment, targets $100M ARR by 2026
Mumbai: Pocket Entertainment, the restructured parent company of Pocket FM and Pocket Novel, has unveiled Pocket Toons, an AI-driven comics ...
Court penalises PVR INOX for running excessive ads before movie play
Mumbai: In a landmark ruling, a consumer court in Bengaluru has directed PVR INOX to pay Rs 1 lakh in ...
As a new brand, EMotorad has experimented with nearly every form of marketing, with a strong focus on organic media: Aditya Oza
Aditya Oza, is the CMO EMotorad. Under his leadership, EMotorad isn’t just selling e-cycles; it’s transforming sustainable mobility into something ...
