IAB Tech Lab introduces “Ad Format Idol” to standardize emerging CTV ads
Mumbai: IAB Tech Lab, a digital advertising technical standards-setting body, has launched its latest initiative, “Ad Format Idol,” aimed at ...
Federal Bank, News18 Network’s ‘Sanjeevani: United Against Cancer’ hosts national convention to encourage cancer awareness, screenings & early detection
Mumbai: Federal Bank Hormis Memorial Foundation and News 18 Network held a national convention on cancer awareness under the second ...
Hoopr Launches Brand Solutions to Elevate Music-Driven Marketing
Hoopr, known for its tech-led music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new creative-tech arm aimed at ...
Youngun Expands into Video Production Services
Youngun, the innovative marketing agency known for curating campaigns that spark conversation online, has announced its expansion into video production ...
Kommune’s “Consumed” Report Unveils Five Mega Trends Shaping India’s Evolving Consumer Culture
India’s premier culture collective, Kommune, has launched its first culture report, “Consumed: A Deep Dive Into Consumer Culture In India,” ...
Influencers endorse products, but as advertising professionals, we must represent our brands maturely: Vinod Kunj
Thought Blurb Communications, an independent advertising and design agency based in Mumbai, was founded in 2007 by Vinod and Razia ...
How the Shift Towards Sustainability and Clean Beauty is Influencing Festival Campaigns
The global beauty industry is undergoing a significant transformation. A shift towards sustainability and clean beauty is influencing not only ...
NDTV Reports Robust Q2 Results: 17% Revenue Growth and Record Viewership
New Delhi: NDTV has announced impressive Q2 results for the fiscal year, achieving a remarkable 17% year-on-year revenue growth. This ...
Spikes Asia 2025 invites entries, transitioning to a series of year-round regional events
Spikes Asia, the region's premier award for creativity and marketing effectiveness, has officially opened submissions for the 2025 Awards while ...
Himalaya Wellness debuts “Zara Muskurade” music video with Monali Thakur promoting natural smiles and self-confidence
Mumbai: Himalaya Wellness has unveiled its heartwarming new music video, “Zara Muskurade,” just in time for the festive season. Featuring ...
