Dentsu India Champions Sustainability with 8th ‘One Day for Change’ Initiative
Dentsu India recently marked the 8th edition of its global annual volunteering event, ‘One Day for Change (ODFC)’, uniting its ...
India lags in awareness of virtual influencers, hindering local development in comparison to the West: Arushi Gupta, Influencer.in
The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report 2024, ...
Adar Poonawalla acquires 50% Stake in Dharma Productions for ₹1,000 Crore
Mumbai: Adar Poonawalla, through Serene Productions, has announced a binding agreement to invest ₹1,000 crore in Karan Johar’s Dharma Productions ...
Naren Patel joins OOH Capital
Naren Patel has been appointed as a key member of OOH Capital, bringing a wealth of experience and industry knowledge ...
Viva ACP appoints Anil Kapoor as Brand Ambassador
Viva, a leading manufacturer and supplier of aluminium composite panels (ACP) in Asia, has appointed Anil Kapoor as its inaugural ...
Too Many Pitches! Too Much Chaos! Too Many Audits
On one side, the media industry is reeling under tremendous pressure, with Adex shrinking to its lowest ebb. Many broadcasters, ...
Pikachu’s festive makeover connects us deeply with Indian fans: Susumu Fukunaga
In celebration of the festive season in India, The Pokémon Company (TPC) recently unveiled a special Indian look for Pikachu, ...
Signify’s TVC ‘Hum raaton mein sooraj ugaate hain’ highlights its product propositions across segments
MUMBAI: Ahead of the festive season, Signify, which offers lighting has unveiled its new television commercial (TVC) starring their brand ...
Pepperfry’s festive twist suggests homes should be styled for special occasions like Diwali
MUMBAI: Pepperfry, an e-commerce furniture and home decor company has launched its latest campaign, ‘Fashion for Home: Festive Edition,’ just ...
Flipkart pushes the return of Big Billion Days through an ad-free campaign powered entirely by social conversations
MUMBAI: In a move that it said is driven by public demand, Flipkart has announced the return of the Big ...
