ITC, Pizza Hut’s collaboration brings new experience for food lovers across the country
MUMBAI: Pizza Hut and ITC have joined hands for the first time in a partnership, in which Pizza Hut will ...
Nikon India’s campaign celebrates magical, heartwarming Diwali moments
MUMBAI: Nikon India, a 100% subsidiary of Nikon has unveiled its 'Diwali Candids with Nikon' campaign. This initiative looks to ...
HelpAge India’s Diwali 2024 campaign #SabkiDiwali (#DiwaliForAllAges) looks to spread the message of age inclusivity
MUMBAI: In keeping with the spirit of the festivities, HelpAge India rolled out its Diwali 2024 campaign, titled #SabkiDiwali (#DiwaliForAllAges), ...
Audiences are equally excited about Diwali releases ‘Bhool Bhulaiyaa 3’ and ‘Singham Again’: Ormax Cinematix
MUMBAI: Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham ...
Sabhyata’s Diwali campaign implores employers and society to empathise with the challenges of motherhood
MUMBAI: Sabhyata, an ethnic wear brand has unveiled its latest Diwali campaign, #CelebratingMotherhood. The company said that it focusses on ...
FMCG TV ad volumes fell by 6% in Jan-June 2024 versus 2023: Tam AdEx
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024 ...
McCain foods India’s campaign looks to help bring families on the same page this Diwali
MUMBAI: McCain foods India this festive season is looking to become the bridge that brings families together with the 'McCain ...
Ex-VML India SVP, Amandeep Singh, launches Qbootr, a marketing agency for Bharat’s growth markets
Mumbai: Amandeep Singh, a seasoned marketing leader with extensive experience in the Asia-Pacific region, has partnered with entrepreneur Karan Lekhi ...
Zomato’s new campaign looks to capture the spirit of Diwali by highlighting connections that illuminate the festival
MUMBAI: This Diwali, Zomato, a food ordering and delivery platform is looking to celebrate the true spirit of the festival ...
TVOD and Consumer Behavior: What Do Viewers Really Want?
The consumption landscape in media is evolving drastically. Streaming services have driven about a revolution when it comes to media ...
