Regional brands adopt Disney+ Hotstar amid rising Connected TV advertising trends: Dhruv Dhawan
Recent trends in regional content consumption have significantly shaped the landscape of digital advertising in India, particularly on platforms like ...
Wellbeing Nutrition enlists Soha Ali Khan & Kunal Khemu to boost sports performance range
New Delhi: Wellbeing Nutrition, a player in India's wellness and nutrition sector, has partnered with actors Soha Ali Khan and ...
Mitsubishi Electric India appoints Atsushi Takase as Managing Director
Gurugram: Mitsubishi Electric India Pvt. Ltd. (MEI) has announced the appointment of Atsushi Takase as its new Managing Director, effective ...
Marketers must measure both short-term impact and long-term growth to achieve better results: Warc, Google’s report Beyond the horizon
MUMBAI: Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus ...
Mitali Srivastava Hough departs McCann to pursue collaborative project with AR Rahman
Mumbai: Mitali Srivastava Hough has officially stepped down from her position as Senior VP and Head of Planning at McCann ...
Edtech correction shifted marketing focus, not decreased activities; rather, it refocused them: Devish Gala and Abhijit Sanyal, Navneet Education
Navneet Education Limited (NEL) is an educational content provider in India. With a legacy of over 60 years, NEL offers ...
Moneycontrol continues leadership of business news, widens gap with ET by a huge margin
New Delhi: Moneycontrol has strengthened its leadership position as India's No. 1 destination for business, markets and finance news, again ...
Timex and Ananya Panday collaborate on ‘Waste More Time’ campaign
Delhi: Timex, the American watchmaker, has unveiled a vibrant extension of its 'Waste More Time' campaign featuring brand ambassador Ananya ...
OLX India’s ‘Safai Mein Kamai’ Diwali campaign transforms decluttering into earnings
Gurugram: OLX India has launched its new campaign, ‘Safai Mein Kamai,’ encouraging consumers to transform their Diwali cleaning into a ...
GSMA re-elects José María Álvarez-Pallete López as Chair with Gopal Vittal as Deputy Chair
Mumbai: The GSMA has announced the election of new members to its Board of Directors, which will serve a two-year ...
