The False Promise of AI in Marketing: Are We Overestimating Its Capabilities?
In recent years, artificial intelligence (AI) has become one of the most talked-about innovations in marketing, with promises of revolutionizing ...
MOC Cancer Care & Research Centre aims to showcase blood cancer patients’ challenges and advanced therapies’ transformative potential
Mumbai: In an initiative to combat the rising incidence of blood cancer in India, MOC Cancer Care & Research Centre ...
Senco Gold & Diamonds’ Durga puja campaign celebrates a woman’s inner beauty, resilience, and strength
Mumbai: As the festive season begins, Senco Gold & Diamonds, a jewelry retail chain has launched a festive Durga puja ...
Flipkart’s ‘Big Sale of Small Things’ highlights items often overlooked during the Big Billion Days Sale
Mumbai: As our minds get preoccupied with the bigger things in life, it’s natural to forget the small things that ...
BGMI partners with Norwegian DJ and music producer Alan Walker for his track ‘Hero’
MUMBAI: Krafton India has announced its latest collaboration for Battlegrounds Mobile India (BGMI) with Grammy-winning electronic musician, Alan Walker. As ...
Entourage Films’ Zomato Dining Carnival campaign stars Ahsaas Channa and Adarsh Gourav, embodying the joy of dining out
Mumbai: Entourage Films has announced another collaboration with Zomato for the launch of the Zomato Dining Carnival. This campaign, featuring ...
Motorola aims to turn Gen Z’s FOMO into empowerment through the Razr 50 campaign
Mumbai: Motorola, a mobile technology company has unveiled its marketing initiative, the #FlipTheFOMO campaign, showcasing the flip phone Motorola Razr ...
Ananya Panday, Swarovski India’s ambassador, features in a Diwali campaign for new jewelry capsule
Mumbai: As the Festival of Lights approaches, Swarovski India's brand ambassador Ananya Panday stars in a new Diwali campaign introducing ...
Disney Star Acquires Exclusive Rights for T10 Global Tournaments
Disney Star has partnered with T Ten Global to broadcast four exciting T10 cricket tournaments in India over the next ...
Indian Magazines Association welcomes Bombay High Court’s ruling against unconstitutional IT Amendment Rules 2023
New Delhi: Association of Indian Magazines has welcomed the verdict of the Bombay High Court, striking down the Information Technology ...
