Consumers perceive brands that advertise on OTT/CTV as more premium: The Trade Desk
Mumbai: Consumers perceive brands that advertise on OTT/CTV as more premium says a new repoirt from The Trade Desk. When ...
Jogajyoti Pati appointed Sr. Director of Government & New Business at Dailyhunt
Jogajyoti Pati, who recently left Times Global Broadcasting as Vice President of Revenue (North & East), is poised to join ...
Omnichannel Media agency Assembly opens its office in Bangalore lead by Anish Daniel
Global omnichannel media agency Assembly has launched its inaugural front office in India, marking a key step in its South ...
Radio ad volumes rose by 3% in Jan-June 2024 versus Jan-June 2023: TAM
Mumbai: Ad volumes in Jan-June 2024 on radio increased by 3% compared to Jan-June 2023. Services was the leading sector ...
Recently rebranded News18 Jammu Kashmir Ladakh Himachal Haryana Unveils Most Extensive Elections Coverage
New Delhi: As Jammu & Kashmir and Haryana are gearing up for the assembly elections, region’s recently rebranded No.1 news ...
Female gamers who pay for games spend 8.5% more monthly than their male counterparts: Niko Partners
MUMBAI: According to the 'Indian Gamer Behaviour and Market Insights' report by Niko Partners Indian gamers have started spending more ...
YesMadam launches the second phase of a campaign with Shraddha Kapoor
MUMBAI: YesMadam, a home salon service provider did a campaign with Shraddha Kapoor. It saw Delhi coloured with the dialogue ...
WPP acknowledged as top Adobe service provider globally
WPP announced that it has been ranked among the top 12 Adobe service providers in The Forrester Wave™: Adobe Services, ...
The Britannia 50-50 Chief Selector campaign puts consumers in the designer’s seat
MUMBAI: Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief ...
A new campaign highlights FabriCare’s blackout fabrics with the theme “Pitch Dark. Anytime,” set against the backdrop of everyday life at home
MUMBAI: FabriCare - High-Performance Fabrics has unveils its latest campaign for Blackout Curtains, featuring Bollywood couple Ranbir Kapoor and Alia ...
