Integrated Marketing: Creating Cohesive Brand Narratives Across Platforms
A few years ago, I sat in a brand review meeting where the PR team presented their campaign, the digital ...
Piramal Finance leverages cricket season surge to highlight 701-branch network through hyperlocal digital-first campaign
Mumbai: Piramal Finance has rolled out a hyperlocal, digital-first campaign during the ongoing cricket season, leveraging the surge in mobile ...
Credibility today is being built through product integrity rather than communication alone: Ankit Jha, Doctor’s Choice
In a nutrition aisle often crowded with marketing gimmicks and hidden preservatives, Doctor’s Choice emerged in 2024 with a radical ...
Definedge Securities appoints Hemant Luthra as Chairman; Ajay Srivastava, D. Prasad join Board
Mumbai: Pune-based Definedge Securities announced the appointment of industry veteran Hemant Luthra as Chairman, alongside the induction of Ajay Srivastava ...
Codingal appoints Praveen Kumar as VP – Operations
Mumbai: Codingal, an online AI and coding education platform for K–12 students, has announced the appointment of Praveen Kumar as Vice ...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy Chief Executive Officer, effective April 7, 2026. Based in ...
Reliance Retail acquires Priyanka Chopra Jonas’s Anomaly to boost beauty portfolio expansion
Mumbai: Reliance Retail Limited (RRL) has announced the acquisition of Anomaly, the global haircare brand founded by Priyanka Chopra Jonas. The ...
Generali Central Life Insurance names Shobit Gupta as Chief Investment Officer
Mumbai: Generali Central Life Insurance has announced the appointment of Shobit Gupta as its Chief Investment Officer (CIO). With over ...
Zee Telugu’s AATA Grand Finale is all set to telecast on May 2nd and 3rd at 9 pm
Hyderabad: As one of the top entertainment channels in the Telugu industry, Zee Telugu has consistently entertained its audience with ...
Prequate Advisory names Amogh Giridhar as CEO
Bengaluru: Prequate Advisory, a Bengaluru-based mid-market consulting firm known for its execution-led approach to strategy, today announced the appointment of ...
