Why Live Experiences Are Emerging as High-Intent Marketing Channels
The value of a live experience lies in its ability to turn audiences into participants and participants into storytellers. Brands ...
Jayen Mehta unanimously Elected as Chairman of Sardar Patel Co-operative Dairy Federation
Gandhinagara: Dr. Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd. (Amul), has been unanimously elected as the ...
Storytellers 101 Communications Appoints Akshat Jain as Managing Director
Mumbai: Storytellers 101 Communications has announced the appointment of Akshat Jain as Managing Director, strengthening the agency's leadership team as ...
How India’s top brands moved beyond sentiment to celebrate the everyday truth of motherhood: Mother’s Day 2026
This Mother’s Day, brands across categories tapped into emotional storytelling, relatable family moments, and cultural insights to celebrate the many ...
Digital will remain a strong pillar, but not in a “performance-first” way: Sukriti Mendiratta, Panda’s Box
Founded in April 2022, Panda’s Box is a Delhi-NCR–based startup creating screen-free, culturally rooted early learning experiences for children aged ...
India’s OTT Market Hits 601 Million Users, But Only 119 Million Pay: Monetisation Gap Widens
Mumbai: India’s OTT ecosystem continues to expand at scale, but a widening monetisation gap is emerging as the industry’s biggest ...
Sparx launches unique shoe-style sandals and turns up the banter with Raghu and Rajiv in new summer swag campaign
New Delhi: Sparx, an athleisure footwear brand, is turning up the heat this season with its Summer Swag campaign. At the heart of ...
Leo Digital bags Digital Mandate for Olectra Greentech
Bangalore: Leo Digital, part of NxG World, has secured the digital mandate for Olectra Greentech Limited, one of India’s leading electric mobility and ...
Flipkart turns Kerala’s Twin Town Kodinhi into the star of its SASA LELE summer sale campaign
Mumbai: Flipkart has unveiled the second edition of its flagship summer sale event, SASA LELE, with a humour-led campaign conceptualised by ...
Bata India revamps Kolkata’s iconic Grand Hotel store, strengthens premium retail push
Mumbai: Bata India has unveiled the revamped Grand Hotel store in Kolkata, reinforcing its longstanding association with the city while marking a ...
