TATA Dominates IPL 2026 Brand Recall Charts as Multi-Screen Strategy Drives Visibility: SCORE Report
Mumbai: The 19th edition of the Indian Premier League 2026 has opened with strong momentum, both in audience scale and ...
Kalyan Jewellers reimagines temple jewellery through a narrative-driven Nimah film
Mumbai: Kalyan Jewellers has unveiled a new brand campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring ...
80% Indians track West Asia war closely, 77% express concern over impact on India: Ipsos Consumer Pulse
New Delhi: Ipsos has launched its monthly Consumer Pulse, with the inaugural wave revealing that Indians are closely tracking the ...
Finish onboards Ayushmann Khurrana as Brand Ambassador, launches ‘Right Way to Dishwash’ campaign
Mumbai: Finish, part of Reckitt, has announced Ayushmann Khurrana as its brand ambassador, alongside the launch of a new campaign ...
News18 India launches ‘Command Centre’ high-impact war explainer show featuring Major Gaurav Arya
Mumbai: Amid the escalating conflict in West Asia, News18 India, India’s top Hindi news channel, has launched a new show, ...
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you ...
AI is reshaping CTV from a largely passive viewing channel into a more transparent, performance-driven environment: Gavin Buxton, Magnite
As generative AI becomes increasingly embedded across the advertising ecosystem, it is beginning to reshape how premium video campaigns are ...
Upputuru Jayachandra Rao (JC Rao): The Quiet Architect Behind India’s “First Family of Advertising” passes away
New Delhi, 8 April 2026 — The Indian advertising fraternity bids farewell to a gentle force whose influence far exceeded ...
MIB Extends TRP Freeze for News Channels; Ratings Blackout Continues for Four More Weeks
New Delhi: The Ministry of Information and Broadcasting (MIB) has prolonged the suspension of television rating data for news channels, ...
Amagi introduces Agentic AI platform ‘Newspulse’ for digital-first newsroom
Bengaluru: Amagi has announced the launch of Newspulse, an Agentic AI-powered platform designed to autonomously convert live news broadcasts and ...
