How AI Is Revolutionizing Performance Marketing
Performance marketing emphasises more on results, measurable outcomes, optimized spending, and scaling. Over time, however, the increase in complexity surrounding ...
Ykone, BarCode and Mirror Mirror Merge to new integrated group, ‘One’
Mumbai: Global influencer marketing leader Ykone has announced its merger with Paris-based creative production house Mirror Mirror, forming a new ...
In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas
Libas, an ultrafast fashion brand last year had launched 'Saj Dhaj Ke – Season 2'. This is the sequel to ...
Tamil ZEE5 kicks off 2026 with thrilling entertainment slate, launches Pongal Campaign featuring Jiiva and Andrea Jeremiah
Mumbai: Tamil ZEE5 has begun 2026 with strong momentum, reinforcing its commitment to delivering edge-of-the-seat thrillers and high-octane entertainment for ...
Goa Tourism confirmed as ‘Powered By’ Sponsor for inaugural World Legends Pro T20 League
Goa: The World Legends Pro T20 League (WLPTL) has announced Goa Tourism as the ‘Powered By’ sponsor for its much-anticipated ...
CNN-News18 presents Ballot Maximum City: Decoding Mumbai’s Biggest Civic Battle
Mumbai: As the Brihanmumbai Municipal Corporation (BMC) heads to polls on 15 January, CNN-News18 ramps up extensive on-ground election coverage ...
Herbalife India renews partnership as Official Nutrition Partner for TATA WPL 2026
Mumbai: Herbalife India, a global health and wellness company, community, and platform, has announced the continuation of its association with ...
JioStar Unveils ICC Men’s T20 World Cup 2026 Film Led by India’s Women Champions
Mumbai: JioStar, the official broadcast and digital partner for the ICC Men’s T20 World Cup India & Sri Lanka 2026, ...
Nissan appoints Thierry Sabbagh as President
Gurugram: Nissan has announced a series of senior management changes across its Africa, Middle East, India, Europe and Oceania (AMIEO) ...
Bandhan Mutual Fund launches ‘Investment Mistakes’ investor awareness campaign highlighting behavioural biases
Mumbai: Bandhan Mutual Fund has announced the launch of its latest Investor Awareness Initiative (IAP) campaign titled ‘Investment Mistakes’, aimed ...
