Campaign Thinking Is A Legacy Habit: Why Modern Brands Need Operating Systems
Brands that still plan only in campaigns are dinosaurs waiting for the asteroid. For the longest time, brands have been ...
Delhi HC Halts Launch of Glenwalk ‘Godfather’ Whisky Amid Trademark Dispute
New Delhi: In a notable legal setback for a celebrity-backed alcobev venture, the Delhi High Court has put the launch ...
Netflix expands kids content ecosystem with ‘Playground’ app, new shows and renewals
Mumbai: Netflix has announced a significant expansion of its kids and preschool entertainment offering with the launch of a new interactive ...
Equirus Securities appoints Jim Walker as Global Economic Advisor
Mumbai: Equirus Securities has announced the appointment of Jim Walker as its Global Economic Advisor, as part of an expanded partnership ...
Agility, Not Global Scale, Is Defining FMCG’s New Order in Asia: K Ramakrishnan, Worldpanel by Numerator
Asia Pacific’s FMCG landscape is witnessing a decisive shift, with local brands now commanding nearly 79% of value share, up ...
GMR Sports, Rugby India to host Rugby Premier League Season 2 in Hyderabad from June 16
New Delhi: GMR Sports, in partnership with Rugby India, has announced that the second edition of the Rugby Premier League (RPL) will ...
TRAI’s FAST Play: A Regulatory Reset That Could Redraw the TV vs OTT Battle
Mumbai: India’s television ecosystem is heading toward a structural reset. With the Telecom Regulatory Authority of India (TRAI) initiating consultations ...
Design must reflect a brand’s unique point of view and core purpose: Shruti Singhi, Mother Tongue Design
A new brand language is emerging from India; culturally rooted, globally confident, and built with strategic depth rather than surface ...
NDTV Profit Launches ‘India Business Report’ at 9 PM, anchored by Gaurie Dwivedi
Mumbai: NDTV Profit will introduce India Business Report to its prime time, a new 9 PM show that brings a ...
BFSI ad spend sees mixed trends in 2025 as digital surges 5X, TV declines: TAM AdEx Report
Mumbai:India’s banking, financial services and insurance (BFSI) sector is witnessing a sharp realignment in advertising strategy, with digital scaling rapidly ...
