Mondelez India celebrates consumer creativity with ‘Every Way to Biscoff’ initiative
Mumbai: Mondelez India has unveiled ‘Every Way to Biscoff’, a first-of-its-kind creator-led celebration spotlighting India’s growing love for Lotus Biscoff ...
Business Today MindRush & Best CEOs Awards 2026: Navigating a Fragmented World, Defining India’s Edge
Mumbai: Business Today, India’s leading business news platform, is all set to host the 14th edition of Business Today MindRush ...
Ajith Kumar sets responsible benchmark with Campa Energy ad disclaimer
Chennai: Reliance Consumer Products’ energy drink brand Campa Energy has roped in actor Ajith Kumar for its latest campaign, with ...
EcoLink joins Sunrisers Hyderabad as the official partner for upcoming T20 season
New Delhi: Signify has announced that its emerging electrical brand EcoLink has partnered with Sunrisers Hyderabad as an official partner ...
Scaler names Srishti Mathur as Group Head – Corporate Communications
Bengaluru: Scaler has announced the appointment of Srishti Mathur as Group Head – Corporate Communications, as the company sharpens its ...
The Rise of Agentic AI: From Answering Questions to Achieving Outcomes
Artificial Intelligence in customer engagement has progressed through clear stages of maturity. What began as simple scripted chat flows has ...
Garnier Color Naturals launches new campaign featuring Raveena Tandon and Rasha Thadani, celebrating mother–daughter trust
Mumbai: Garnier Color Naturals has unveiled its latest ‘Trust Campaign’, strengthening its association with Raveena Tandon and introducing Rasha Thadani, ...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The ...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and ...
OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report
Mumbai: OOH Growth is expected to be driven by continued digital transformation, premiumisation of inventory, geographic expansion and deeper integration ...
