With ‘It’s Easy on an Ather’, Ather Energy makes a conscious pivot away from the specification-heavy playbook that dominates automobile advertising. Instead, the ...

Mumbai: In a category obsessed with scale, spectacle and seismic wedding chaos, Indriya chooses an unexpectedly intimate lens. Its new bridal ...

Mumbai: With its latest brand campaign ‘Zidd Tarakki Ki’, Tata Capital Limited sharpens its long-term positioning as a growth partner for India’s ...

Mumbai: In an industry often criticised for complexity and opacity, Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla ...

In a category dominated by square footage, specifications and skyline shots, Max Group has taken a notably different route. Its latest brand ...

Two-wheelers are the most common vehicles on Indian roads because they provide a flexible commuting option in the notorious Indian ...

In a category where product communication has long leaned on functional demos and familiar tropes, Stovekraft has chosen a refreshingly different route. ...

Mumbai: Black Dog Soda has announced acclaimed global actor Emilia Clarke as the new face of the brand, signalling a renewed focus on ...

Mumbai: Meta has expanded its AI-powered language capabilities across Instagram and Facebook, rolling out reel translation, dubbing and lip-syncing support for five additional Indian languages—Bengali, ...

In a category where communication is often confined to durability claims and price-led comparisons, Bergner has chosen a more consequential route. Its ...