Mastek names Amit Gajwani as Chief Operating Officer
Mumbai: Mastek, a trusted AI-first digital engineering and cloud transformation partner, today announced the appointment of Amit Gajwani as Chief ...
“Influencer Marketing Has Crossed the Experimental Phase”: Sreeram Reddy Vanga on the Institutionalisation of Influence
As influencer marketing matures into a structured and measurable business function, Kofluence has released its latest report, The 2026 Influencer ...
Growster produces theatre-first campaign for Virgio around ‘The Devil Wears Prada 2’ release
New Delhi: Growster has produced a theatre-first advertising campaign for fashion brand Virgio, leveraging the cultural buzz surrounding the release ...
&Done launches ‘Show Stopper’ campaign built around modern women’s everyday realities
Mumbai: &Done has unveiled its latest product innovation, ‘Show Stopper’, alongside a new campaign centred on the realities of modern ...
Ogilvy Singapore retains APAC Agency of the Year Title in The One Show Global Creative Rankings
New York: Ogilvy Singapore has been named APAC Agency of the Year for the second consecutive year in The One ...
DoubleVerify launches AI-powered content-level controls on Meta Threads
New York: DoubleVerify has announced the launch of AI-powered pre-screen content controls on Meta Threads feed, enabling advertisers to avoid ...
Marketing to Families Means Speaking to Mothers First
The Emotional Centre of Family Decision-Making In every Indian home, there is a deeply influential person who is shaping every ...
The creator economy is central to how we build trust at scale: Pratap Varma, Frissly
Frissly is an emerging leader in India’s clean and organic food space. Founded with a focus on providing a trustworthy ...
How Brands Can Win IPL Through Mobile Gaming
When you open a gaming platform during IPL, you enter a carefully constructed system built around participation. But "gaming platform" ...
Netflix surges as India’s SVOD streaming wars tighten: JustWatch Q1 2026 Report
Mumbai: India’s subscription video-on-demand (SVOD) market entered 2026 in a state of intense competitive flux. According to JustWatch’s Q1 2026 ...
