Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics ...
Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh
Mumbai: Asian Paints has unveiled its latest campaign for Apex Ultima Protek, showcasing Graphene-powered exterior protection designed to withstand Southern ...
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review
Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform ...
WazirX launches ‘ZERO’ campaign to eliminate crypto trading fees in India
Mumbai: WazirX, a cryptocurrency trading platform, has unveiled its latest initiative, “ZERO”, aimed at removing trading fees and making crypto ...
Charlotte Tilbury launches “Rulebook for Brides” campaign in India starring Sobhita Dhulipala
Mumbai: Charlotte Tilbury, the globally acclaimed luxury beauty brand founded by Charlotte Tilbury MBE, has unveiled its latest campaign, Rulebook ...
Prasad brings iconic “Padayappa” back to theatres in fully restored 4K edition
Mumbai: Prasad, a global leader in film preservation and restoration, has announced the re-release of the 1999 blockbuster Padayappa, restored ...
Seagram’s Xclamat!on creates a social media buzz by making the “!” disappear
Mumbai: Seagram’s Xclamat!on, Pernod Ricard’s latest launch, is turning heads with its innovative social media campaign aimed at engaging urban ...
Rungta Steel launches new TVC featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor highlighting unbreakable TMT Bars
New Delhi: Rungta Steel, a steel and integrated TMT bar manufacturer, has unveiled its latest television commercial (TVC), featuring Bollywood ...
Christmas searches surge 298% as India’s Qo4 engagement extends beyond Diwali: Taboola Report
Mumbai: India’s digital audience demonstrated sustained engagement throughout the final quarter of 2025, according to a report by Taboola Newsroom. ...
Gaurav Nijhawan named Head of Marketing at MMTC-PAMP
MUMBAI: MMTC-PAMP, a LBMA-accredited Gold & Silver refiner, has announced the appointment of Gaurav Nijhawan as the head of marketing. ...
