The New Era of Ads: What India’s Youngest Consumers are Really Watching, Sharing & Ignoring
Mumbai : India’s youngest audiences aren’t rejecting ads. They’re just ignoring anything that doesn’t speak their language. Across campuses, content ...
Manappuram Group names Buvanesh Tharashankar as Group Chief Financial Officer
Valapad: Manappuram Group has announced the appointment of Buvanesh Tharashankar as its Group Chief Financial Officer (Group CFO). In his ...
Art-e Mediatech releases AI-led festive mashup showcasing everyday AI in brand storytelling
New Delhi: Art-e Mediatech, a creative, media and MarTech agency, has released an AI-led festive mashup video that brings together ...
AI-related B2B searches grew 35% YoY, making AI and ML the dominant search drivers: FTA Global
Mumbai: FTA Global, a new-age marketing company, today released its industry report, “B2B Indian Tech Industry: Search & Demand Trends ...
Madras High Court flags need for India-specific law to curb minors’ access to social media
Chennai: The Madras High Court has urged the Union of India to examine the feasibility of introducing legislation that restricts ...
Nutrica launches AI-led digital campaign for Peanut Butter, promoting smart nutrition for kids
Mumbai: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has unveiled an AI-generated digital campaign for Nutrica Pro ...
Taapsee Pannu headlines Swiss Beauty’s revamped “We Got You, Girl!” campaign
Mumbai: Swiss Beauty, a beauty brand, has unveiled a vibrant new film as part of its popular “We Got You, ...
Gaming laptops surged by over 25%, driven by demand for high-performance professional models: Year-End Consumer Trends 2025
Delhi: Croma, an omni-channel electronics retailer from the Tata Group, has released its Year-End Consumer Trends 2025, highlighting a decisive ...
GRM Group’s 10x Classic Atta champions substance over appearance with new brand thought
Mumbai: GRM Group’s 10x Classic Atta has unveiled its latest brand thought, ‘Roti Gol Nahi, Soft Honi Chahiye’, leveraging a ...
Bisk Farm marks 25 years with Shraddha Kapoor as Brand Ambassador for Rich Marie
Mumbai: Bisk Farm, a biscuit brand, has marked 25 years of its legacy by onboarding Bollywood superstar Shraddha Kapoor as ...
