BARC Week 49: SUN TV maintains top spot in the across genre category
In the Week 49 of Broadcast Audience Research Council India, SUN TV maintained the first spot in the across genre ...
OpenX aims to be the best possible supply side solution for marketers, agencies and DSPs: Priya Bhatia
OpenX Software Ltd., known as OpenX, is a programmatic advertising technology company. The company has developed an integrated technology platform ...
Viacom18’s Sonic celebrates 10 years of entertaining kids
Mumbai: Sonic, a part of India’s leading kids’ entertainment franchise Nickelodeon, celebrates 10 years of entertaining kids. Entering an already ...
Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of ...
&TV’s Bhabiji Ghar Par Hai completes 1700 episodes
Mumbai: &TV’s cult comedy show, Bhabiji Ghar Par Hai, adds another feather to its long list of achievements as it ...
Nykaa brings ‘ModiFace’, L’Oréal’s AI-powered technology, for Indian Beauty shoppers
Nykaa will make available L’Oréal’s advanced, AI-powered virtual try-on technology ModiFace for Indian Beauty shoppers. This technology helps to create ...
Cult.fit releases new ad films in second leg of Bollywood-inspired Campaign
Bengaluru: Cult.fit, health and fitness platform, is back with their ad campaign - ‘Fitness is not an option’ which will ...
Cleartrip’s latest advertising campaign encourages travelers to stop travel-dreaming and start travel planning
Bangalore: Cleartrip, India’s leading-growing online travel company, has launched its latest advertising campaign. The campaign by Cleartrip reflects the brand ...
IndiGo partners with Kotak Mahindra Bank to launch Ka-ching credit card
Mumbai: India’s leading carrier IndiGo and the Kotak Mahindra Bank (KMBL) launch its travel credit card – ‘Ka-ching’. The co-branded ...
Organic India launches #TowardsHealthyEating campaign to promote healthy eating practices amongst children
Mumbai: Eighteen months of quarantines, virtual school, disrupted routines, excessive screen time, and guidelines that encouraged sedentariness has rapidly caught ...
