Nikita Kandhari to lead Hindi Content Marketing at Prime Video &#038; Amazon MGM Studios

Mumbai: The Coca-Cola Company has launched Charged Pro in India with a distinctive hand-drawn anime film that blends Indian street ...

From Commissioned Content to IP Ownership: Why Control Is the New Currency in Media

For years, the Indian content business functioned within a clear structure. Platforms commissioned. Production houses executed. Audiences consumed. The system ...

Why High-Performance Marketing Teams Think Like Athletes

A majority percent of digital marketing decisions today are guided by performance data, automation, and real-time optimisation. Yet, access to ...

Home Credit India unveils Holi musical to promote confident financial choices with #KahoEMIKoHaan

Gurugram: Home Credit India, a consumer finance company, has launched its new brand campaign #KahoEMIKoHaan, a Holi-themed musical that encourages ...

Britannia 50-50 revives ‘Na Re Naa Naa’ jingle with Rishabh Pant and Jemimah Rodrigues

MUMBAI: There are two kinds of snack lovers. The ones who go all in for the crunch. And the ones ...

Reema Jain Rejoins Unilever as Chief Information Officer

Mumbai: Unilever has appointed Reema Jain as Chief Information Officer (CIO), marking her return to the FMCG major after a ...

TV serials not just entertainment, but tools for social change: Zee Keralam sets path for new discussions

Kochi: Zee Keralam, the prominent Malayalam entertainment television channel, has adopted a firm stance that the television series telecast on ...

Thomas Cook India appoints Subodh Bhave as Brand Ambassador for Maharashtra, launches Marathi Special Holidays

Mumbai: Thomas Cook (India) Limited, an omnichannel travel services company, has announced the launch of its Marathi Special Holidays portfolio ...

Nikita Kandhari to lead Hindi Content Marketing at Prime Video & Amazon MGM Studios