93% of IPL viewers schedule season in advance, turning cricket into a planned ritual: Folk Frequency
Mumbai: Folk Frequency has released Inside IPL 2026, a cultural toolkit aimed at strategy, media and brand teams navigating the ...
AnyMind Group expands ad inventory footprint through a Truecaller partnership across MENA and Southeast Asia
Mumbai: AnyMind Group , a BPaaS company for marketing, e-commerce and digital transformation, has announced a strategic partnership with global ...
Liberty Shoes teams up with neOwn to promote children’s reading in Bangalore
Mumbai: Liberty Shoes Limited has announced a partnership with neOwn, described as India’s first app-based book rental service for children, ...
World Gold Council launches ‘The Moment is Gold 2.0’ to reimagine gold’s everyday relevance
Mumbai: World Gold Council has unveiled the second phase of its flagship campaign, ‘The Moment is Gold’, further reinforcing gold’s ...
Nykaa reinforces Korean beauty leadership with exclusive launch of Illiyoon in strategic partnership with Amorepacific
Mumbai: Nykaa has strengthened its leadership in the Korean beauty category with the exclusive India launch of Illiyoon, further deepening ...
Amol Parashar backs Nisaki Gin as Strategic Investor
Mumbai: Amol Parashar has invested in premium spirits brand Nisaki Gin, coming on board as a strategic investor as the ...
Bitget spotlights gender equity in Web3 with global Women’s Day campaign
Mumbai: Bitget, the world’s largest Universal Exchange (UEX), has unveiled a global campaign to mark International Women’s Day under its ...
JioStar steps up anti-piracy drive amid ICC Men’s T20 World Cup
Mumbai: JioStar has intensified its anti-piracy enforcement during the ongoing ICC Men's T20 Cricket World Cup 2026, undertaking coordinated action ...
Private FM Radio Ad Revenue Rises to ₹419.29 Crore in Q3 FY26 Despite Drop in Channels: TRAI
New Delhi: India’s private FM radio industry recorded a rise in advertising revenue in the quarter ended December 31, 2025, ...
How AI-Powered Storytelling Is Reshaping Advertising Creativity and Production Economics in India
For decades, advertising creativity in India has followed a familiar rhythm. A strong idea. A long production cycle. Heavy budgets. ...
