Sunfeast Marie Light Extends ‘Marie Light Mode’ from Advertising to Action
Bengaluru: In an age where screen time often competes with quality time, Sunfeast Marie Light’s latest ‘Marie Light Mode’ campaign ...
Teaching Consumers the Science Behind Ghee: GRB’s New Marketing Play
Chennai: In a category where purity claims are commonplace, GRB Dairy Foods is taking a different route by spotlighting the ...
Birla Opus Allwood Makes Scratch Resistance Feel Human
Mumbai: With its latest campaign for Birla Opus Allwood, Birla Opus Paints shifts the conversation around wood coatings from product ...
SimplifyGenAI Uses Its Own Founders to Showcase the New Reality of AI-Powered Filmmaking
New Delhi: In a category crowded with demonstrations, demos and technology claims, SimplifyGenAI has chosen a more compelling route to ...
PayNearby’s New Campaign Tackles Bharat’s Biggest Digital Barrier: Trust
Mumbai: As India’s digital payments ecosystem matures, the challenge is no longer access alone but building confidence among users who ...
FlixBus Turns Safety into an Emotional Promise with ‘Har Safar, Safer’
Mumbai: In a category where travel brands often compete on routes, fares and convenience, FlixBus India’s latest campaign, Har Safar, ...
IndusInd General Insurance Turns a Glass of Water into a Lesson in Brand Empathy
Mumbai: In a digital economy powered by convenience, the people enabling that convenience often remain invisible. IndusInd General Insurance’s latest ...
Century Immencity’s ‘It’s All Happening Here’ Campaign Sells a Lifestyle Ecosystem, Not Just Real Estate
Mumbai: In a category where projects are often marketed through location advantages and infrastructure promises, Century Real Estate’s campaign for ...
Brands turn purpose into action through sustainability campaigns: World Environment Day 2026
World Environment Day has evolved beyond a symbolic observance to become a platform for organisations to showcase meaningful action towards ...
Servotech Uses Nostalgia and Humour to Make Solar Adoption Feel Simple and Relatable
Mumbai: As solar energy moves from being a niche sustainability choice to a practical household investment, Servotech Renewable’s latest campaign, ...
