88% of respondents cite digital video as a top priority: IAS Report
New Delhi: Integral Ad Science, a global leader in media measurement and optimization, today released its annual Industry Pulse Report, ...
Rajkummar Rao collaborates with Traya to promote holistic hair health solutions
Mumbai: Traya, a health-tech brand known for its holistic and science-backed approach to treating hair loss, has announced its third ...
Paramount Launches Hostile $108.4B Tender Offer to Outbid Netflix for Warner Bros. Discovery
Mumbai: In a dramatic escalation of Hollywood’s most closely watched takeover battle, Paramount on Monday unveiled an all-cash tender offer ...
The Challenge of Ad Fatigue and Information Overload
Across digital ecosystems, information travels with a speed and density that leave limited room for reflective processing, and advertising content ...
IPL Ecosystem Value Drops 20% Amid Geopolitical Headwinds; MI Retains Top Spot, CSK Leads on Brand Strength
Mumbai: The Indian Premier League (IPL) has recorded a 20% decline in ecosystem value in 2025, falling from USD 12.0 ...
Oneindia unveils ‘Viksit Bharat’ to simplify and humanize India’s development schemes
Mumbai: Oneindia has unveiled ‘Viksit Bharat’, a new government-focused content IP designed to simplify, humanize, and bring clarity to India’s ...
Semify acquires Dragon Metrics to strengthen global AI optimization and expand international market footprint
Rochester: Semify, a white-label digital marketing software platform specializing in SEO, PPC, Paid Social, and AI Optimization (AIO), has announced ...
Misleading “natural” claims remain a challenge in the category: Arvind Patel, Bharat Vedica—A Patel Venture
Bharat Vedica, a Patel Venture and premium organic FMCG brand, earlier this year had launched its latest campaign, ‘Back to ...
Prime Video and JioHotstar Share the Top Spot in Q3 2025 as India’s OTT Market Rebalances Post a Sports-Heavy Quarter
Mumbai: India’s OTT landscape underwent a notable reordering in the third quarter of 2025, with new JustWatch data indicating a ...
Havas expands ANZ footprint with strategic acquisition of Kaimera
Mumbai: Havas has announced the acquisition of Kaimera, an award-winning independent media agency known for simplifying media complexities and delivering ...
