Charlotte Tilbury launches “Rulebook for Brides” campaign in India starring Sobhita Dhulipala

Mumbai: Selva Prabu has been promoted to Director – Content Marketing -Tamil Business (JioHotstar & Star Vijay) at JioStar. He ...

Trust as a Product Feature: How BFSI Brands Are Selling Confidence, Not Just Credit

Trust was once a byproduct of banking but now it has become an integral part of how Banks market and ...

&TV launches light-hearted family comedy ‘Gharwali Pedwali’ with a supernatural twist

Mumbai: &TV is set to strengthen its fiction slate with the launch of Gharwali Pedwali, a refreshing family comedy that ...

Athleisure 2.0: The Next Big Wave in India’s $200 Billion Online Retail Story

When was the last time you bought your jeans, joggers, or T-shirt from an app rather than a store? If ...

Micro-dramas could be a really big deal, but only if we nail the execution: Kailash Gandhi, Ideabaaz

Kailash Gandhi has been serving as the Creative Head of 'Ideabaaz'. He is a seasoned creative veteran behind many of ...

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics ...

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

Mumbai: Asian Paints has unveiled its latest campaign for Apex Ultima Protek, showcasing Graphene-powered exterior protection designed to withstand Southern ...

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform ...

WazirX launches ‘ZERO’ campaign to eliminate crypto trading fees in India