Efficiency and emotion most important factors in good CX, says Havas study
Mumbai: Efficiency and emotion are the two most important factors when it comes to good CX (customer experience), says a ...
Ramadan ads: Understand your audience and fine-tune your message
Mumbai: Httpool, an Aleph Holding company and the largest global partner of major media platforms, announces the launch of the ...
The communication builds on the current insights of parent -tensions leading to un-parent-like behaviour at times: Ashim Malhotra, Dole Packaged Foods
Singapore-based MNC, Dole Packaged Foods, has introduced their first-ever campaign ‘Parent Tensions’ to launch Dole Juice Gel+ in India. The ...
India Today-Axis-My-India Exit-Poll Mechanism Enters Harvard Business Class
New Delhi: Known for its most accurate predictions, the India Today Group’s exit-poll mechanism has made its way to the ...
#PartyonwithGoPaisaCashback: GoPaisa announces digital campaign on Cashback awareness
New Delhi: GoPaisa- offer aggregator startup has announced a digital campaign called #PartyonwithGoPaisaCashback to spread awareness around cashback. The idea ...
Eurosport India acquires broadcasting rights for upcoming FIFA friendly matches of India against Oman and UAE
Mumbai: Eurosport and Eurosport HD India, the premium sports channels from the house of Discovery, have bagged the broadcasting rights ...
Voiro raises $1.8 million in Pre Series A investment led by Mela Ventures
Mumbai: Voiro, a Bangalore-based SaaS start-up and India’s first home-grown revenue analytics product suite for media and content companies has ...
Indian Overseas Bank introduces ‘IOB Trendy’, a Savings Account for the Millennials
Chennai: Indian Overseas Bank has launched ‘IOB Trendy’, a Savings Account that has been thoughtfully customized keeping in mind the ...
Sony Entertainment Television to telecast the Chapter 4 of Super Dancer from 27th March
Mumbai: Sony Entertainment Television's Super Dancer franchise has showcased multiple 'super se uparrr' young dancing talent season after season. After ...
Dentsu wins William Grant & Sons APAC Business
Dentsu has been appointed as the agency partner for William Grant & Sons, an independent, family-owned Scottish company that distills ...
