D2C brands are no longer just selling sweets but shipping identity, aspiration and a taste if home: GoKwik report
MUMBAI: Indians swapped kaju katlis and barfis for Kunafa chocolates, the famous Bihari Thekua, and even protein bars during the ...
My Chance with King Khan and Big B
This was in 1996 September when I moved to Mumbai after watching the SRK classic “Raju Ban Gaya Gentleman”. I ...
India’s gaming market to cross 50 crore players in 2025, player spending set to exceed $1 billion: Niko Partners
New Delhi: India’s gaming industry is poised for a record year, with the number of gamers projected to surpass 50 ...
Songpact expands to India to simplify music contracting for creators
Mumbai: India’s music industry is experiencing a global surge. Streaming has revolutionized listening habits, Indian artists are finding audiences far ...
Pocket FM Brings Back the Legend – Shaktimaan Returns for a New Generation
Mumbai: Audio entertainment platform Pocket FM has brought India’s most beloved superhero roaring back to life. Reviving the legend in ...
ReBid launches AI Creative Studio, appoints Arnab Karmakar as Head of Creative AI
Mumbai: ReBid, India’s first Agentic AI Agency — a Digital Agent-cy, has announced the launch of its AI Creative Studio ...
Intense competition, small attention spans, and savvy customers are the reality of the beauty segment today: Pravin Bera, DR.Rashel
DR.Rashel, a skincare brand under PP Consumer had earlier this year announced the launch of its new campaign ‘No Drama, ...
HAVAS Red Unveils ‘A New Lens on Brand Experience 2026’, Mapping the Future of Experiential Marketing
New Delhi: Global communications agency HAVAS Red today launched its latest white paper, “A New Lens on Brand Experience 2026,” outlining ...
Scattered B2C customer landscape reduces influencer marketing efficiency and challenges scalable expansion: Subrata Basu, NITCO
With more than 60 years of design, tech and innovation expertise, NITCO Tiles & Marble is a trusted name in ...
Madras HC upholds ‘Officer’s Choice’ Trademark, Cancels John Distilleries’ ‘Original Choice’
Chennai: Allied Blenders and Distillers Ltd (ABD), the maker of Officer’s Choice whisky, has secured a major legal victory in ...
