Beyond the Screen: Why the ‘Appointment Viewing’ of Traditional TV is an Advertiser’s Secret Weapon
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK ...
Zee Sports and Uttar Pradesh Kabaddi League announce 3-year strategic partnership for TV and Digital Broadcast
Mumbai: Zee Entertainment Enterprises Limited’s new initiatives arm, Zee Sports, has announced a landmark three-year strategic partnership with SJ Uplift ...
Pay-or-Consent Models Can Help Digital Platforms Achieve Sustainable Growth, Finds IIM Lucknow Study
New Delhi: As global debates around data privacy and ad-driven monetisation intensify, new research from the Indian Institute of Management ...
Kulin Lalbhai appointed Chairman of Arvind SmartSpaces as Sanjay Lalbhai Steps Down from Board
Ahmedabad: Arvind SmartSpaces Limited (ASL), a real estate development company, has announced a key leadership transition as Sanjay Lalbhai steps ...
WolfzHowl appoints Eswara VAN Sharma as Consulting Director – #StraTech & Brand Orchestration (India & ASEAN)
Mumbai: Behavioural strategy consultancy WolfzHowl has announced the appointment of Eswara VAN Sharma as Consulting Director – #StraTech & Brand ...
Aditya Swamy appointed Managing Director of Google Play for India, Southeast Asia & Australia
Google has elevated Aditya Swamy, a seasoned media and marketing professional with over two decades of experience across consumer brands ...
True “inside-out” wellness is a year-round priority, not confined to any season: Shilpa Khanna Thakkar, Chicnutrix
Chicnutrix earlier this year unveiled its latest campaign, Glow Mode On, featuring South Indian star Sreeleela. With her radiant persona, ...
Hyper-personalisation is indeed becoming a defining factor in beauty: Medhavi Nain, House of Beauty
Anastasia Beverly Hills is a premium US beauty brand globally renowned for its brow products. It entered India in 2020 ...
Adobe and Google Cloud Expand Strategic Partnership to Advance Creative AI
New Delhi: At Adobe MAX, a creativity conference, Adobe and Google Cloud announced an expanded strategic partnership to deliver the ...
Excellent Publicity appoints a 14-year-old CEO for a day to celebrate 14th anniversary
MUMBAI: When most companies turn 14, they celebrate with cake and confetti. Excellent Publicity decided to celebrate with curiosity, courage, ...
